Adtelligent

JULY 19, 2022

Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% This is because lower-funnel search ads are still a mainstay for most retail.

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

Brid.tv

NOVEMBER 22, 2022

You have plenty of options in that regard, but the easiest one is through mobile advertising. Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

illumin

NOVEMBER 24, 2023

Additionally, with the growing prominence of AI technology, many advertisers are continuing to explore how this new tech can be used to improve their content and expedite processes. Perhaps this new technology can help marketers reach audiences on mobile? When creating mobile-centric campaigns, marketers must consider user experience.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

InMobi

JANUARY 1, 2018

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental in pushing advertising, including mobile advertising, a bit further into the future, while exponentially improving the experience for users, advertisers, and publishers alike.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

illumin

FEBRUARY 20, 2024

Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior. Here are some of the types of mobile ads used today. Video ads As the name suggests, video ads make use of videos.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Brid.tv

OCTOBER 8, 2024

Manage Ad Blockers The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising. Some ad formats and placements are bound to perform better than others. Reach out to our team to learn how we can boost your ad revenue efforts.

Fill rate 52

Fill rate Header Bidding Ad Tech Impressions 52

InMobi

JANUARY 5, 2015

Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising. It enables creative expression without the need for complex formats like touchable or shakeable mobile ads.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. But what do these terms mean and how do these technologies differ?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Brid.tv

APRIL 1, 2024

delivering video ads based on the user’s previous online behavior after getting permission) or following data privacy laws like the General Data Protection Regulation (GDPR) to ensure user privacy. Monetize your app with a variety of mobile ad formats. contextual ).

Advertising 97

Advertising GDPR Cookies Mobile Ads 97

Smart-Hub

JUNE 17, 2024

What is Mobile Programmatic Advertising? Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). How to measure the success of programmatic mobile ads?

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Brid.tv

DECEMBER 28, 2022

With this model, publishers partner up with mobile ad networks to serve ads to users. Most commonly, ads allow publishers to provide access to their apps for free. However, a hybrid strategy including ads and a transaction-based monetization model is also common. However, not all formats are good for all apps.

Non-Profit 52

Non-Profit Affiliates Mobile Ads Video Ads 52

Brid.tv

FEBRUARY 23, 2023

With the popularity of OTT platforms constantly high, publishers see video ad monetization as an opportunity to generate more revenue. Publishers can choose between three prominent monetization models, among which AVOD (advertising video-on-demand) stands out from the rest due to its free user access to content.

Ad Ops 52

Ad Ops Advertising Ad Inventory Ad network 52

InMobi

SEPTEMBER 18, 2018

The InMobi Exchange allows us to meet the rising demand of in-app programmatic advertising, and provide more premium mobile ad experiences in EMEA. Ad tech industry is gearing up for a similar shift, and we all need to be prepared.” Right now, different countries in EMEA are at different stages of programmatic adoption.

GDPR 52

GDPR Video Ads Mobile Ads Ad Tech 52

Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

NOVEMBER 5, 2018

That may not seem like much, but to increasingly impatient mobile app users it can seem like a lifetime. In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

InMobi

JANUARY 23, 2022

Apple’s launch of its App Tracking Transparency (ATT) framework has sent shockwaves throughout the mobile advertising industry. By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was.

Banner 52

Banner Viewability Cookies Click Through Rate 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

AdPushup

FEBRUARY 28, 2023

In today’s digital age, mobile video advertising has become essential to any successful marketing campaign. Keep reading to learn all about the Mobile Video Advertising, how you can use it, best practices, and examples.

Advertising 52

Advertising Media Marketing Ad Ops 52

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Agency Media 98