VideoWeek

SEPTEMBER 2, 2022

German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. Synchronized Brings Smart Ad Breaks to TF1. The regulator is proceeding to an in-depth Phase 2 investigation.

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illumin

APRIL 30, 2024

By using automation, personalized ads can be triggered when customers opt into location sharing on a mobile app. When combined with demographics and customer intelligence from app activity and mobile search behavior, the location data becomes even more powerful. Follow @illuminHQ

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Adtelligent

JULY 19, 2022

The price depends on the popularity of the keyword and on the search engine itself. Mobile search advertising is on the rise. Considering these stats, it is only logical that optimizing mobile search engines should be a priority for advertisers.

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illumin

FEBRUARY 20, 2024

QR codes: this type of mobile strategy makes use of QR codes. These unique barcodes are scanned by users that are redirected to a specific page that extends the brand’s ad experience. Choose clear and concise headlines, use words sparingly, and create eye-catching graphics and images so users won’t scroll through and skip your ads.

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Adtelligent

OCTOBER 18, 2021

The most obvious reason publishers should notice CWV and comply with new guidelines is the search engine ranking. Core Web Vital measurements will majorly affect both desktop and mobile search results, and if your website is slow and glitching – someone else will take the lead. Google Top Stories.

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VideoWeek

DECEMBER 9, 2022

Microsoft has recently considered building a “super app”, incorporating shopping, messaging, news and search services, The Information reported on Tuesday. The idea was to loosen Google and Apple’s grip on the mobile search market, suggested the report. Google Ad Manager Crashes at Cost to News Publishers.

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Adtelligent

OCTOBER 6, 2021

It became especially relevant during the pandemic, as fewer people use public transport, and ads should be tailored more precisely to each individual and their routes/locations. To fully take advantage of this trend, publishers need to calibrate their inventory for local and mobile searches and connect data from big tech companies.

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