VideoWeek

NOVEMBER 28, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web” Under the terms of the deal, Taboola will run native advertising capabilities across Yahoo’s digital media properties.

Native Advertising 59

Native Advertising Demand Side Platform eCommerce Ad Tech 59

PubMatic

MARCH 27, 2023

Consider Dual Bid Native Placements Let’s consider native advertising, which until now has been considered a performance placement because it leads to a click or action. However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement.

Click Through Rate 123

Click Through Rate Banner Fill rate Viewability 123

Martech Series

SEPTEMBER 12, 2022

How have you been seeing the online advertising space evolve today and what near-term thoughts/predictions do you have for this space? Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies.

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Digiday

JULY 24, 2022

Or to put it more bluntly, ad execs are adopting an if-you-can’t-beat them, join-them strategy. Ad tech vendors that once steered clear of selling MFA inventory are now folding them into their own marketplaces. Standards would make it more difficult for ad tech vendors to avoid weeding out this traffic.

Clickbait 69

Clickbait Advertising Ad Tech Demand Side Platform 69

Lemonads

OCTOBER 6, 2020

Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away !

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

JANUARY 18, 2023

This option can give advertisers and agencies quick access to a wide range of publisher inventories on a global scale. Programmatic video, mobile, and native advertising Programmatic advertising has come a long way since its early days of being primarily associated with display advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Exchange Wire

SEPTEMBER 5, 2022

Yahoo has promoted Sebastian Graham to director of native APAC, effective immediately. In his new role, Graham will oversee the strategy for native advertising through Yahoo’s unified ad tech stack in APAC. Graham’s remit will include strengthening Yahoo native ad product [.].

Native Advertising 40

Native Advertising Ad Tech Advertising 40

Digiday

NOVEMBER 17, 2022

Best Native Advertising Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server. Flight Control by Clinch. Best Measurement Solution. Nano Interactive & Superbet. Best Mobile Marketing Platform. AdTheorent. Best Monetization Platform for Publishers. Blockthrough. Best Partner Clean Room. Innovid.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

Paleo AdTech

DECEMBER 10, 2023

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

Paleo AdTech

OCTOBER 12, 2021

Ari is the co-founder, along with Eric Berry and Shaun Zacharia, of TripleLift , a programmatic ad platform that helps advertisers and publishers to do native advertising.

Native Advertising 52

Native Advertising Fashion Food Ad network 52

AdPushup

JANUARY 2, 2024

In a landscape where attention spans are diminishing, and ad blockers are prevalent, brands face challenges in conveying their message. However, native advertising has proven to [.] It’s essential to execute it correctly to enhance engagement and effectively reach your desired audience.

Video Ads 52

Video Ads Native Advertising Audience Advertising 52

InMobi

JANUARY 5, 2015

Native advertising will get further traction Native Advertising emerged in a big way in 2014, and will scale further this year. Native advertising is more engaging, less intrusive and enables sophisticated campaigns. Here are some trends that brand marketers need to watch out to stay on top in 2015.

Native Advertising 52

Native Advertising Marketing Mobile Ads Video Ads 52

Monetize More

JANUARY 20, 2023

The advertising industry is currently facing one of its toughest challenges in recent years, with ad revenue plummeting to its lowest levels in the last five years. This spooky situation has raised serious concerns among ad-tech industry experts, and publishers are scrambling to find ways to stay afloat in this AdOps Recession.

Native Advertising 52

Native Advertising Audience Advertising Ad Tech 52

More About Advertising

SEPTEMBER 6, 2016

Today we learn that plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. I sometimes wish I’d spent more time paying attention to science lessons when the latest missive from WPP pings in.

Native Advertising 45

Native Advertising Media Advertising Ad Tech 45

Adtelligent

JULY 19, 2022

As a result, programmatic advertising is expected to have nearly $524.31 billion in ad spending in 2022 and grow even further. Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Brid.tv

JANUARY 29, 2025

This is why I expect many advertisers to tone down the use of the long-form video ad format , if not retire it completely. Native Advertising Continues Its Rise More than just an alternative to cookie-based targeting, native advertising has become a favorite among many industry players, and for a good reason.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

Smart-Hub

NOVEMBER 1, 2023

CTV ads can be displayed on different gadgets, including mobile, in formats that enlist pre-roll, mid-roll, and post-roll, providing ample opportunities to engage viewers. By the way, do you know what is a Free Ad-Supported TV (FAST) , and why it`s one of the ad tech trends?

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. Yahoo Ad Tech. Epom Apps 10. Leadbolt 12. ironSource 16.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

AdvertiseMint

OCTOBER 24, 2023

Native Programmatic Advertising: Native ads blend seamlessly with their platform, resembling natural content rather than overt advertisements. Using programmatic technology, native advertising can be automated, targeting users with content that resonates and feels organic to their browsing experience.

Media 40

Media Demand Side Platform Data Management Platform Ad Space 40

VideoWeek

JULY 18, 2022

The Week in Tech. Netflix Picks Microsoft to Build its Ads Product… Netflix this week announced that it has chosen Microsoft, owner of programmatic ad tech business Xandr, to build its advertising product as it prepares to launch an ad-supported tier. Within this linear TV is set to grow by 2.0

Media 52

Media Ad Tech Agency Demand Side Platform 52

Smart-Hub

JANUARY 2, 2024

In addition to being useful, the article natively advertises your partner’s service. Depending on your agreement, a sponsored post may or may not have additional ad slots to maximize revenue. Book Your Free Consultation Spot Request a Callback Ad Exchange Programmatic exchanges are the core of the ad tech ecosystem.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

NewProgrammatic

MARCH 15, 2022

NewProgrammatic offers a self-serve platform across our two flagship ad formats — Search Autocomplete and Search Tiles ads (both working on a CPC basis) — as well as custom-made solutions. Yandex Ads. So, if a brand wants to tap into the Russian audience segment, then Yandex ads become a natural choice. Conclusions.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Smart-Hub

OCTOBER 24, 2023

Feedback Loop: Maintain open communication with advertisers for ad improvement. Solutions for Traffic Monetization with Programmatic Advertising SmartHub is your quick gateway into the dynamic ad tech industry. Looking For Detailed Case Studies?

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

VideoWeek

DECEMBER 2, 2022

billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. UK Publishers Launch £13.6 Cedara Raises $2.7

Agency 52

Agency Media Ad Tech Audience 52

Smart-Hub

DECEMBER 8, 2023

The oldest and most commonly used method of organizing bidding on ad exchanges is real-time bidding (RTB). Although it is not the only programmatic ads framework method, there are others: mobile advertising; native advertising; video advertising; pre-bidding; direct automated advertising; and combined technological methods.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. He also oversees and guides a team of high-performing solution experts.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

NewProgrammatic

JANUARY 26, 2022

The conference intends to focus on all things affiliate marketing, with special emphasis on Facebook ad tracking, lead generation, eCommerce, and additional sessions on pressing topics such as email marketing, native advertising, or chatbots. The 2022 editions are set to begin as planned.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

AdPushup

DECEMBER 20, 2022

Learn what is ad tracking, how it works, and how online businesses should track ad campaigns for optimum return of ad spend. Have you ever questioned why you keep seeing advertising based on your searches?

Advertising 52

Advertising Ad Ops Native Advertising Ad Tech 52

AdPushup

NOVEMBER 16, 2022

Brands have grown independent of agencies and their managed services due to the emergence of programmatic ad-buying platforms. Learn about Agency Trading Desks, their pros and cons, key features, and how ATDs work.

Agency 52

Agency Media Ad Ops Native Advertising 52

Smart-Hub

JANUARY 23, 2023

In addition, videos can be placed on outdoor screens (DOOH advertising). Also, the video format is used in advertising in-game apps (rewarded video). Native The main feature of native advertising is that it mimics the appearance of the content of the site or application in which this ad is posted.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

illumin

AUGUST 21, 2024

Banner ads, mobile leaderboard ads, desktop ads, and more are display advertising examples. These display ads align with the content of the host website or social media network and audience preferences, similar to native advertising. What are display ads? Follow @illuminHQ

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Display Advertising Advertising Banner Brand Awareness 98

InMobi

DECEMBER 14, 2015

Native advertising finely balances between user experience and website’s revenue goals. Qualitatively and quantitatively, native advertising is the right step for publishers of all sizes. In other words, they are putting users first and policing websites that infringe user experience over revenue potential.

Native Advertising 52

Native Advertising Ad Tech Banner Mobile Ads 52

VideoWeek

OCTOBER 14, 2022

According to the Guardian, Netflix advertising partner Microsoft “is understood to have approached UK media agencies, offering a premium price of £50 for reaching 1,000 viewers.” ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. LG Ad Solutions Opens London Office.

Ad Tech 52

Ad Tech Agency Fashion Media 52

Ad Monsters

JUNE 29, 2022

However, even still, there are certain ugly truths underlying the LGBTQ community that many are unaware of, and one happens to live in the worlds of advertising and ad tech. It sure does get complicated regarding the relationship between advertisers, ad tech companies, and the LGBTQ community and media.

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Ad Tech Media Advertising Ad network 98