Digiday
OCTOBER 14, 2024
A slew of announcements confirming mergers and acquisitions in the ad tech sector during Advertising Week New York has stoked enthusiasm among dealmakers that late 2024 will deliver a flurry of such activity. Last week, Zeta Global announced the acquisition of LiveIntent for approximately $250 million, funded with a mix of $77.5
VideoWeek
FEBRUARY 20, 2025
There are over 100 different addressability or ID solutions, which might have more scale but less accuracy, or they can perform targeting but not measurement, he says. And Mattia Fosci expects the limitations of solutions currently in market to drive that consolidation. So I don’t think there’s going to be more plurality.
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PubMatic
FEBRUARY 1, 2023
Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. And, new privacy laws in several US states will impact how advertisers find and engage with consumers online.
Lemonads
MAY 20, 2020
Before launching RichPush the team has been working on developing PlatformIO (White Label Advertising Platform) for a few years and then RichPush ad network was launched in 2018. With 7 years of experience in ad tech solutions development, RichPush founders created an ad network with flagship features that help to drive performance.
Smart-Hub
JANUARY 16, 2024
This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory. Powered by machine learning, Amazon DSP helps marketers improve campaign performance, target previously unaddressed audiences, benefit from contextual targeting, etc.
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