Ad Tech Daily

SEPTEMBER 23, 2024

This innovative pharmaceutical advertising […] The post Simulmedia Debuts Cross-Channel Offering to Help Pharma Marketers Achieve Maximum Reach and Efficiency appeared first on Ad Tech Daily.

Pharmaceuticals 105

Pharmaceuticals Healthcare Marketing Ad Tech 105

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Digiday

MAY 29, 2022

We talk about QSR for obvious reasons, but we also have the ‘do it yourself’ Home Depot shopper, and people and that are much more focused on sustainability” as well health-conscious consumers who are looking to avoid mainstream pharmaceutical products, he said. We follow them across over 900,000 retail locations in the U.S.,” Speed reading.

Media 82

Media Advertising Pharmaceuticals Marketing 82

VideoWeek

AUGUST 5, 2022

French ad tech firm Criteo filed mixed results in its Q2 earnings. This marks the first time the tech industry has outspent the pharmaceutical industry on political advertising, noted AdImpact. Net profit rose from $15 million to $18 million, while revenues fell by 11 percent year over year. million.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

MAY 19, 2023

The company responded that a new policy, effective 15th June, will prohibit developers and brands from serving ads to children, thereby addressing much of the CARU complaint. Adform Partners with Ad Net Zero to Tackle Carbon Footprint Ad tech company Adform has partnered with Ad Net Zero to accelerate its sustainability efforts.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

APRIL 21, 2023

“More advertisers in Europe now have access to advanced audience targeting based on proprietary data, premium ad placement on the LG smart TV homescreen, and the ability to optimise media investments across both linear and connected TV spend – all brought to market by a highly specialised local team,” said Ed Wale, VP, Europe at LG Ad Solutions.

Agency 52

Agency Media Audience Cookies 52

Single Grain

NOVEMBER 24, 2020

This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs. Take, for example, the European Union-based General Data Protection Regulation ( GDPR ) that took effect in May 2018.

Marketing 64

Marketing GDPR Shipping Fashion 64