The Ad Tech Blog

MARCH 1, 2021

Recently, I’ve finished up reading for the 3rd time. So, I decided to play with javascript animations and added a small easter egg: if you mouse over at the very top, the company’s mascot will pop up. The post Developing leadership in a startup team appeared first on The Ad Tech Blog.

Pop-Up 130

Pop-Up Shipping Ad Tech 130

AdPushup

SEPTEMBER 7, 2022

A comprehensive list of best ad networks. Learn about ad networks, how they work, and why publishers should choose them. Whenever we talk about monetizing websites, the first name that pops up in mind is Google AdSense.

Ad network 111

Ad network Pop-Up Ad Ops Ad Tech 111

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. New terms and practices pop out of the woodwork every couple of business days and sometimes it’s hard to keep up. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . That’s why we created Decoder. . Read more. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Paleo AdTech

APRIL 11, 2022

“I was devastated,” she tells Jill and Marty in this candid but up-beat look back. Orbitz is celebrated and/or reviled in advertising history for its prolific use of pop-under and pop-up ad units that were highly interactive, even addictive. “But I’m proudly part of the dot-com crash.”

Affiliates 98

Affiliates Pop-Up Cookies Ad Tech 98

Ad Monsters

SEPTEMBER 23, 2024

With testimonies revealing Google’s deep grip on ad tech, we unpack how this could reshape the industry and finally give publishers their due. We’re back with our coverage of week two of Google on Trial, and let’s just say it’s heating up like a summer block party. Hey Monsters! District Judge Leonie M. Sounds great, right?

Ad Tech 72

Ad Tech Pop-Up Ad Server Impressions 72

Brid.tv

APRIL 2, 2025

Mid-roll ads are a type of instream video ads that show up during video playback (as opposed to pre-rolls , which play before, and post-rolls , which play after a video). Mid-rolls are one of the most common (as any YouTube user will tell you) types of video ads out there and for a good reason.

Video Ads 52

Video Ads Ad Ops Ad network Pop-Up 52

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Ad Monsters

SEPTEMBER 23, 2022

Navigating the ins and outs of the ad tech industry can sometimes feel like hiking a treacherous mountain. The ad tech ecosystem, especially over the last couple of years, has been surprised by privacy regulations, increased ad fraud, a decrease in ad spending and many other setbacks.

Pop-Up 75

Pop-Up GDPR Ad Tech Cookies 75

Mediavine

JANUARY 19, 2023

We’ll ask ChatGPT about it when it catches up beyond 2021 data.) You know, those pop-ups throughout the world that ask for reader consent to collect data, which we all just click agree to? Some saw, and maybe still see, the CMP as an annoying pop-up. In 2023, five U.S. Consumers and regulators have spoken.

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

illumin

OCTOBER 30, 2023

The ad then turns to the future – showing off Google’s latest feature launch and sending a spooky message to smart-phones everywhere: “keep up or become tomorrow’s campfire story”. Instead of catchy tunes, this ad relies on anticipation to grab its audience’s attention. And what’s scarier than an outdated cell phone?

Pop-Up 105

Pop-Up Audience Ad Tech Retail 105

Ad Monsters

JUNE 28, 2024

When it comes to ad tech, Jack Smith is no stranger to innovation. These sites often bombard users with ads, making the user experience as pleasant as navigating through a maze of pop-up ads in the early 2000s.

Machine Learning 122

Machine Learning Ad Tech Impressions Pop-Up 122

Ad Monsters

OCTOBER 30, 2024

There’s data to back this up. Earlier this year, an IAB study showed that users are mostly okay with an ad-supported open web, as long as they don’t have to pay for content. respondents said they’re “often annoyed” by online ads. And what about disruptive pop-up ads? On top of that, 40% of U.S.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Ad Monsters

JANUARY 10, 2024

There were ups and downs with experimentation, regulation, and practical use, but industry experts predict that digital media can use AI to its full potential if we learn to use it responsibly. However, more brands plan to integrate the tech into their workflow. But here, our experts predict that it will enhance them.

Pop-Up 116

Pop-Up Machine Learning Ad Tech Agency 116

MNTN

JANUARY 22, 2025

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges. How Does Performance TV Stack Up?

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

illumin

FEBRUARY 13, 2024

Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. million viewers watching at home.

Pop-Up 105

Pop-Up Entertainment Audience Ad Tech 105

Ad Monsters

JANUARY 12, 2023

They pop up in customer service, search engine optimization, and entertainment. . Steam accounts are sold for up to $6,000 per account and can be easy money for a criminal,” says Marijus Briedis. They are setting traps to sell your consumers’ data, ultimately affecting your credibility as a publisher. .

Marketing 97

Marketing Cookies Ad Tech Pop-Up 97

Digiday

JANUARY 26, 2023

Plenty of examples have already popped up in recent months. Moebius is the founder and CEO of a company called SmartMedia Technologies, a five-year-old firm with about 100 employees that plays in exactly the Web3 space, fusing ad tech with blockchain-based tech. That era, or what Tyler Moebius calls NFT 1.0

Marketing 91

Marketing Pop-Up Retail Agency 91

Ad Monsters

OCTOBER 7, 2022

Industry link-ups are key to survival in a time of fluctuation and persistent change. There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers. There was much to learn from many credible and seasoned ad tech professionals, advertisers, and publishers.

Pop-Up 89

Pop-Up Audience Ad Tech Media 89

The Ad Tech Blog

JULY 14, 2024

Ad fatigue occurs when users are bombarded with too many ads, leading to a decrease in engagement. Poor ad targeting results in irrelevant ads being shown to users, which can be frustrating and lead to ad avoidance.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Google, Facebook and Amazon together are responsible for 70% of digital ad spending alone, and about 99% of this market growth. As advertising trends evolve, we marketers have become much smarter.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Digiday

DECEMBER 6, 2022

Twitter is working on slowing down product rollouts and combating the parody accounts that have popped up over the last few weeks,” said Diana Lee, CEO of mar tech firm Constellation. It stated that for advertisers who spend at least $500K on the platform, Twitter will match those funds up to $1 million.

Advertising 92

Advertising Impressions Pop-Up Audience 92

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. So much so, that it could be a bit of information overload for the ad tech newbie or veteran. We’ve heard it all before.

Cookies 111

Cookies Ad Tech Audience Pop-Up 111

InMobi

NOVEMBER 12, 2019

Trust and transparency concerns have dominated ad tech headlines over the past few years, with the focus primarily remaining on traffic quality. Set up time with your InMobi representative to learn more. Interested in learning how you can leverage our new standards?

Pop-Up 52

Pop-Up Viewability Ad Tech Advertising 52

Basis

MAY 20, 2022

It’s been a busy couple of months for digital advertising industry regulators, with new legislation popping up around the globe. While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator.

Advertising 94

Advertising Marketing Cookies Pop-Up 94

AdPushup

OCTOBER 20, 2022

PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity. Pay Per Click advertising is a key component of online advertising.

Pop-Up 52

Pop-Up Advertising SEO Media 52

Digiday

JUNE 15, 2022

Welcome to the Cannes Lions festival 2022, where the parties are smaller, the obligatory big breakout areas are less gaudy and the ad tech vendors aren’t as flashy — it’s going to be a little different this year. . It’s a decision that sums up the conundrum at the heart of this year’s festival.

Ad Tech 67

Ad Tech Pop-Up Conversion Agency 67

Paleo AdTech

DECEMBER 10, 2023

“I was devastated,” she tells Jill and Marty in this candid but up-beat look back. Orbitz is celebrated and/or reviled in advertising history for its prolific use of pop-under and pop-up ad units that were highly interactive, even addictive. “But I’m proudly part of the dot-com crash.”

Affiliates 52

Affiliates Pop-Up Cookies Ad Tech 52

Smart-Hub

NOVEMBER 1, 2023

Interstitials Interstitial ads, often referred to as splash pages, are full-screen advertisements popping up during breaks in a user’s interaction with an app or website. These ads are commonly used in gaming apps, news apps, and content-rich websites. To enter the programmatic market will take only up to 7 days.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Brid.tv

NOVEMBER 8, 2022

It is quite complex , and it can vary depending on the platform, ad type, and transaction type. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Digiday

JANUARY 24, 2023

Major streamers continue to separate in TV viewership share Netflix’s new co-CEOs, TikTok’s viewcount booster, Instagram’s video overload and more Video in demand The key hits: To satisfy streaming advertisers’ ongoing reach demands, streaming ad sellers need to amass more supply. Meanwhile, Warner Bros.

Pop-Up 72

Pop-Up Ad Tech Agency Advertising 72

More About Advertising

MARCH 6, 2018

” Readers of the Rupert Murdoch stable of newspapers are entertained on an almost daily basis with the latest infraction: at the weekend it was pop-up brothels – well everything’s pop-up these.

Pop-Up 40

Pop-Up Entertainment Ad Tech Finance 40

Monetize More

FEBRUARY 6, 2023

One of the biggest issues that publishers are faced with right now is demand sources hitting their sites with pop-ups, redirects, and malware advertising. If you’re wondering whether Optimized Pricing will set a floor price that’s lower than the rates you’ve set up via Unified Pricing Rules or UPR, the answer is it won’t.

Ad Inventory 52

Ad Inventory Pop-Up Ad Ops Machine Learning 52

VideoWeek

JUNE 20, 2022

The UK government earlier this year announced its plans to legislate against the hordes of cookie banners and pop-ups which are prevalent across the modern web – but it didn’t say exactly how it planned to do this while still getting users’ permission to drop cookies.

Cookies 64

Cookies First-Party Cookies Pop-Up Banner 64

Digiday

FEBRUARY 14, 2023

They also showed heavy investment in ad tech innovations, the top-performing category by a landslide. This year’s most-entered category was Best Ad Tech Innovation, in which one finalist’s project is striving to make a difference in the DEI space. All of this led to an increase in year-over-year sales for Motel 6.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Single Grain

DECEMBER 27, 2019

In 2020, podcast hosts and content creators must step up to produce shows that keep people hooked. Be concise and sum up key points for your listeners, because it's not that easy to rewind a podcast episode (particularly with smart speakers). However, in some genres, there is still much room for improvement. Click To Tweet.

SEO 23

SEO Audience Pop-Up Advertising 23

Digiday

JULY 27, 2022

Not all media analysts are ready to call it a recession, but there are plenty of red flags popping up in the digital advertising economy. Up and down ad categories. Travel is up 82% year-over-year in the first six months of 2022 versus the same period in 2021. for ad tech and from 6% to 5.1%

Media 68

Media Cookies CPM Pop-Up 68