Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. Public Relations : Mitchell, Cohn & Wolfe, Weber Shandwick.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

VideoWeek

DECEMBER 15, 2023

Insider Intelligence also noted that Netflix is able to sell ads at a slightly higher price than its rivals, due to pent-up demand from advertisers who had been waiting for the streaming giant to introduce advertising. The account includes responsibility for full-funnel media strategy, planning, buying, and campaign execution.

Ad Tech 52

Ad Tech Agency Media Retail 52

VideoWeek

MARCH 17, 2023

“This study will help the FTC ensure that social media and video streaming companies are doing everything they can to keep scammers and deceptive ads off their platforms.” The Week in TV Netflix Explores Taking Ad Tech In-House Netflix is considering alternative options for its advertising operations, Digiday reported this week.

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

JUNE 9, 2023

Viant Eyes MediaMath Merger Demand-side platform Viant is considering a merger with ad tech firm MediaMath, according to sources close to the discussions cited by Digiday. Sale discussions reportedly began in late 2022 when ad tech stock prices were falling.

Agency 52

Agency Media Ad Tech eCommerce 52

InMobi

AUGUST 15, 2012

I recently graduated in June from Cal Poly, San Luis Obispo, with degree in Journalism concentrating on Public Relations. This summer, I was the sole intern in the Sprout division, which develops self-serve ad tech platform for advertisers and developers to create rich mediads on their own.

Public Relations 40

Public Relations Communications Finance Advertising 40

VideoWeek

SEPTEMBER 8, 2023

Agency Employment at All-Time High in US Ad agency employment in the US reached an all-time high in August, according to the Bureau of Labor Statistics. The monthly report suggests that employment across advertising, public relations and related services rose by 2,900 jobs last month.

Agency 52

Agency Media Communications Advertising 52

VideoWeek

MAY 12, 2023

The Week in Tech PubMatic Launches New SPO Product ‘Activate’ The supply side has taken another leap across the aisle, as PubMatic on Monday announced a new product called Activate, enabling brands and agencies to buy CTV and online video inventory directly through the SSP. “By

Advertising 52

Advertising Entertainment Media Non-Profit 52

Martech

FEBRUARY 25, 2022

This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. SharpSpring caters to SMBs and marketing agencies, including digital marketing, advertising, web design and public relations firms.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

Marketing 52

Marketing Ad Tech ROI Retail 52