Ad Tech Daily
JULY 9, 2024
Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage.
VideoWeek
MARCH 14, 2025
The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.
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Flashtalking by Mediaocean
DECEMBER 13, 2021
Leveraging decades of experience and a widely respected career across top strategic marketing posts, Berkowitz will oversee key functions for Mediaocean, including global public relations, analyst relations, corporate messaging and content.
Digiday
MARCH 19, 2023
Every day, a new AI tool is being touted as a game-changer,” said Ashlene Larson, director of public relations and social media at independent ad agency Planit. Tools like OpenAI’s ChatGPT and image generators like Dall-E are at the forefront of this shift, having been among the most widely adopted technologies.
VideoWeek
AUGUST 5, 2022
CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.
VideoWeek
MARCH 17, 2023
“This study will help the FTC ensure that social media and video streaming companies are doing everything they can to keep scammers and deceptive ads off their platforms.” The Week in TV Netflix Explores Taking Ad Tech In-House Netflix is considering alternative options for its advertising operations, Digiday reported this week.
Martech
FEBRUARY 25, 2022
This includes email, SMS, push notifications, landing pages, web push and personalization, social media, ad tech, direct mail, and emerging channels like voice, IoT and digital signage. SharpSpring caters to SMBs and marketing agencies, including digital marketing, advertising, web design and public relations firms.
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