VideoWeek

MARCH 14, 2025

The restructuring is part of a broader strategic reprioritisation to build a stronger, more profitable company by tightening our focus and simplifying and driving efficiency into our business processes, said the ad tech firm. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

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VideoWeek

MARCH 17, 2023

“This study will help the FTC ensure that social media and video streaming companies are doing everything they can to keep scammers and deceptive ads off their platforms.” The Week in TV Netflix Explores Taking Ad Tech In-House Netflix is considering alternative options for its advertising operations, Digiday reported this week.

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VideoWeek

SEPTEMBER 13, 2024

The news is the latest sign of Spotify’s push into video, as it looks to grow its catalogue of video content and compete for digital ad budgets. The platform already serves video ads and hosts video podcast content; the company reports that more than 170 million users have watched a video podcast on Spotify.

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VideoWeek

SEPTEMBER 8, 2023

GumGum Launches Charity-Focused CTV Ad Unit GumGum, a contextual advertising company, has announced a new charity initiative called GumGum Gives. Advocacy groups can use GumGum’s In-Video ad unit to spread awareness through CTV campaigns, the company said.

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VideoWeek

FEBRUARY 7, 2025

The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.

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