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At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the adtech ecosystem. Having emerged from its roots, the programmatic adtech sector has greatly evolved into an ecosystem in itself. PublicRelations : Mitchell, Cohn & Wolfe, Weber Shandwick.
The inclusion of large third-party tags, which cover ad verification, tracking and brand safety, were found to be inflating the file size. The AOP said bigger files take longer to load, or will be blocked by the browser, thereby reducing viewability and ad revenues.
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