Adweek

AUGUST 22, 2024

Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells technology that retailers and companies use to sell ads on their ecommerce websites and around the web.

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Retail Media eCommerce Advertising 298

Adweek

AUGUST 3, 2022

The acquisition for British headquartered ad-tech platform Iponweb has been completed by Criteo in a deal worth less than the original $380 million that was initially agreed upon.

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Ad Tech Media Marketing Retail 290

Adweek

NOVEMBER 19, 2024

Criteo wants to make it clear that it's a big player in retail media. 18, the adtech firm's leadership presented new data and laid out its strategy for winning retailers' ad businesses and advertisers' budgets. During an investor event on Nov.

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Retail Retargeting Media Advertising 279

AdExchanger

JANUARY 28, 2025

This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement. The post CTV, Retail And Measurement Will Spur Ad Tech M&A This Year appeared first on AdExchanger.

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Ad Tech Retail Media Advertising 54

Adweek

JANUARY 14, 2025

The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. She'll continue to serve in an advisory role during.

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Retail Media Ad Tech 263

Exchange Wire

DECEMBER 1, 2024

News in brief: Canada Sues Google for Anticompetitive Ad Tech Practices; X Attempts to Lure in Advertisers with Shopify Credit Match; Temu Overtakes eBay Market Share in AUS Canada Sues Google for Anticompetitive Ad Tech Practices All eyes are on Google, and [.]

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Ad Tech Advertising Marketing Retail 98

AdExchanger

JUNE 28, 2023

Kroger Precision Marketing, the grocery chain’s retail media arm, announced plans to bring its self-serve retail media ad tech fully in-house and shared an update on how the project is The post Kroger Is Bringing Its Retail Media Ad Tech In-House appeared first on AdExchanger.

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Ad Tech Retail Media Marketing 117

PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale. Programmatic

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Adweek

FEBRUARY 4, 2025

Havas is acquiring a commerce agency that bought some of the first ads for consumer electronics brands to run on Amazon. The French agency holding company has agreed to buy the commerce agency Channel Bakers in an effort to grow its retail media expertise. Financial terms of the deal were not disclosed. Channel Bakers is.

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Retail Agency Media Electronics 208

Digiday

DECEMBER 17, 2024

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions CTV and retail media are some of the fastest-growing advertising channels and the spend is only going to increase. CTV ad spend is forecast to reach $33.35 of all spend while retail media networks will reach a stunning $62.35

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Retail Media Ad Tech Marketing 74

AdExchanger

MAY 8, 2024

Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads.

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Ad Tech Retail Media Search Advertising 95

AdExchanger

AUGUST 23, 2022

Brands without scalable first-party data are turning to retailers to connect directly with customers. Cue the retail media boom. . The post Retailers Are Publishers Now And They Need Better Ad Tech appeared first on AdExchanger.

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Ad Tech Retail Media Advertising 105

AdExchanger

JANUARY 9, 2025

Amazon Ads has a new product called Amazon Retail Ad Service which is notable because it licenses Amazon ad tech to other retailers. The post Amazon Launches Retail Ad-Tech-As-A-Service; Playing Fact-Checker Chess appeared first on AdExchanger.

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Ad Tech Retail 96

Ad Monsters

JULY 22, 2022

With the surge of online shopping and ecommerce sales, e-retail sites are becoming a more popular avenue for brand advertising. . In fact, with the implementation of new privacy laws, retail media may be a necessity for publishers and advertisers. On the other hand, many assert that retail media could be a solution to this challenge.

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Ad Tech Retail Media Advertising 105

Martech

SEPTEMBER 10, 2024

Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. Between the lines.

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CPC Ad Tech Demand Side Platform Conversion Rate 111

AdExchanger

AUGUST 15, 2024

For Publicis, the answer has been to acquire retail […] The post Agency Ad Tech appeared first on AdExchanger. How to avoid a race to the bottom with marketer RFPs? And how to mollify shareholders, who look for fatter margins and growing revenue?

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Ad Tech Agency Retail Marketing 104

illumin

NOVEMBER 5, 2024

Retail media is on the climb in 2024 and is a critical part of a well-rounded first-party data strategy. As a direct result, retail media started its meteoric rise. As a direct result, retail media started its meteoric rise. As digital marketing moves forward, retail media is emerging as an unexpected power player.

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Retail Media Cookies Shipping 59

illumin

NOVEMBER 14, 2024

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

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Retail Media Viewability Impressions 52

Adweek

AUGUST 15, 2024

Every company from retailers to banks are looking to cash in on ad revenue. The rise of retail media promises advertisers the ability to target and measure ads using first-party data like sales, email addresses, and loyalty programs.

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Retail Media Advertising Ad Tech 315

illumin

SEPTEMBER 10, 2024

Knowing the difference between offline and online retail media is crucial for marketers looking to jump on the bandwagon. As sales continue to recover, many retailers turn to media to get the upper hand and attract new customers. Retail media benefits both in-store and online retailers. What is it?

Retail 52

Retail Media Audience Ad Tech 52

AdExchanger

JUNE 18, 2024

Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). In a […] The post The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media appeared first on AdExchanger.

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Retail Media Ad Tech 115

illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

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Retail Media Advertising Viewability 52

Adweek

OCTOBER 31, 2024

This article is part of ADWEEK's Ultimate Guide to Retail Media. Retailers are gearing up for a big year. In 2024, retailers continued to stand up ad businesses with new formats like audio and deals with adtech companies to sell targeted ads across the web.

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Retail Media Ad Tech 147

Ad Tech Daily

SEPTEMBER 19, 2024

Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space.

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Retail Media Ad Tech Advertising 105

Adweek

NOVEMBER 30, 2023

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. The ad-tech market will reach $2.9 Adweek is reporting on one rising tech company each month that represents the future of advertising. There are an overabundance of vendors contributing to the industry's complexity.

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VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV “The agency business model and with it, the remuneration structure agreed with advertisers, must continue to adapt.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

VideoWeek

FEBRUARY 11, 2025

In this week’s Week in Charts: LiveRamp casts a wide net for AI partnerships, blunt brand safety tools demonetise Super Bowl content, and Criteo stock jumps at retail media growth. But while the company’s performance media revenues fell in every quarter, the retail media business saw consistently strong growth.

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Retail Ad Tech Media Agency 52

Exchange Wire

SEPTEMBER 25, 2024

DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com. So what went down? Discussions focused on [.]

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Retail Media Ad Tech 116

AdExchanger

AUGUST 27, 2024

Now, she’s getting into ad tech. The post Aki’s New SVP Of Media On What Makes Retail Media Tick appeared first on AdExchanger. Ranjana Choudhry has spent decades on the buy and sell side. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers.

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Retail Media Ad Tech Marketing 113

Ad Monsters

DECEMBER 12, 2024

Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. Targeting its ad tech empire, the other could redefine the ad ecosystem. ” “For Android, a divestiture might slow Googles mobile ad dominance.

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Ad Tech Retail Cookies First-Party Cookies 98

Ad Monsters

OCTOBER 31, 2022

Before Cara Pratt was pioneering in the ad tech space, in her adolescence, she was dreaming of becoming a detective. Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. . The Innovator: Retail Media .

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Retail Media Ad Tech Impressions 129

Adweek

JANUARY 8, 2025

Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon dominates retail media budgets, the bulk of shopping still happens in stores, and advertisers are increasingly hungry to see if.

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eCommerce Retail Advertising Media 278

illumin

OCTOBER 31, 2024

Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas. Follow @illuminHQ

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Retail Audience Entertainment Ad Tech 105

Ad Tech Daily

MARCH 16, 2023

Partnership will dramatically expand Retail Media growth opportunities for grocers BLOOMFIELD HILLS, Mich.

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Retail eCommerce Food Ad Tech 111

AdExchanger

OCTOBER 28, 2022

The ad tech hits keep coming this earnings season. Continue reading » The post Criteo Reports A Revenue Drop But Still Upbeat On Retail Media appeared first on AdExchanger. The latest example of the trend is Criteo, which on Friday reported total revenue of $446.9 million in Q3 2022, down.

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Retail Media Ad Tech 113

Ad Tech Daily

MARCH 27, 2023

The network unifies the fragmented retail media landscape and brings massive scale, robust measurement, convenience of execution and data transparency.

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Ad network Retail Media Ad Tech 95

AdExchanger

OCTOBER 13, 2022

Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. The post Ad Targeting Is Moving To A Cohort Model, Especially For Retail appeared first on AdExchanger.

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Ad Targeting Retail Ad Tech Marketing 117