VideoWeek

JUNE 16, 2022

France’s antitrust watchdog, the Autorité de la concurrence, today announced it has secured commitments from Meta to reform its practices in digital advertising, in order to address complaints raised by French ad tech giant Criteo. Reopening to independent ad tech. Targeting its rivals.

Ad Tech 52

Ad Tech Retargeting Communications Advertising 52

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. Why does each person get slightly different ads as they go online? It has everything to do with search retargeting. Here’s your chance to find out more about what search retargeting is and how it works, as well as how you can start using it today to drive traffic to your brand.

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

VideoWeek

FEBRUARY 13, 2023

The new ad tech joint venture (JV) between Deutsche Telekom, Orange, Telefónica and Vodafone has received regulatory approval from the European Commission, setting the stage for the use of telco data in digital advertising. In any case, the JV has cleared its first major hurdle, absolving the initiative of any competition concerns.

Advertising 104

Advertising Ad Tech GDPR Retargeting 104

Digiday

AUGUST 27, 2024

This development comes at a critical time for the company as it seeks to complete its transition from its earliest days as an ad retargeting outfit to a “commerce media” player, a move necessitated by growing privacy requirements.

Retargeting 94

Retargeting Ad Tech Media Marketing 94

Digiday

JANUARY 14, 2025

Related Insights The Programmatic Marketer How Megan Clarken plans to get Criteo out of the ad retargeting ‘box’ Read More Criteo yesterday announced an end to its months-long search for a new CEO with the unveiling of former Dentsu Americas chief Michael Komasinski.

Retargeting 78

Retargeting Ad Tech Media Marketing 78

Digiday

AUGUST 21, 2022

Criteo's chief revenue officer Brian Gleason talks about how the most renowned retargeting company in ad tech plans to compete with Big Tech in retail media. The post CRO Brian Gleason on why Criteo is ‘not an ad network’ appeared first on Digiday.

Ad network 69

Ad network Retargeting Ad Tech Retail 69

The Ad Tech Blog

JUNE 17, 2024

By reaching new audience segments, marketers can ensure that their ads remain relevant and engaging. This can involve using lookalike audiences, dynamic retargeting, and excluding past users who did not convert. Step 2: Adjust Targeting Settings Refining targeting settings is crucial to prevent overexposure to the same group of users.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. PepsiCo beverage brands Starry and bubly worked with AI tech company Rembrand to appear in creator videos in a programmatic and non-interruptive way.

Retargeting 86

Retargeting Ad Tech Audience Advertising 86

Digiday

OCTOBER 17, 2022

Barely four months after launch, trials of Google’s version of cookieless retargeting are stuck in first gear. Only five ad tech vendors have expressed an interest in testing the FLEDGE, or the “ First Locally-Executed Decision over Groups Experiment ,” to date. In this scenario, Google picks the final ad.

Retargeting 83

Retargeting Ad Tech Ad Server Conversion 83

Digiday

APRIL 27, 2023

Two years after Apple’s App Tracking Transparency went into effect , the framework is looking more like Schrödinger’s cat than a total poison pill for ad-tech. Despite doomsday warnings of how Apple’s changes could cause an implosion of ad-tech, there is still growth. Internet ad revenue grew 10.8%

Ad Tech 56

Ad Tech Retargeting Finance Ad Inventory 56

The Ad Tech Blog

JULY 14, 2024

To manage advertising costs, businesses need to optimize their ad spend and focus on high-performing channels. This requires continuous monitoring and analysis of ad performance, as well as the use of cost-effective advertising strategies like programmatic advertising and retargeting.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Martech Series

JUNE 1, 2022

“Long provides an added element to AP that will take us to the next level in terms of his client relationships and consultative approach to finding solutions,” said Audience Platform CRO Stephen Saper. “He He is a critical addition for helping AP deliver superlative client innovation and value.”.

Audience 92

Audience Retargeting Finance Ad network 92

AdExchanger

OCTOBER 13, 2022

Google, and every other ad tech company, is trying to figure out how to deliver personalized marketing without being creepy or violating a privacy policy. But the fallacy is the idea that [first-party data] needs to be used for one-to-one marketing.”.

Ad Targeting 119

Ad Targeting Retail Ad Tech Marketing 119

Martech Series

FEBRUARY 9, 2023

Incorporate retargeting to keep your brand top of mind. Retargeting involves showing ads to people who previously visited your website or engaged with your brand. Retargeting nurtures demand and further establishes brand preference by leveraging the principle of effective frequency.

Audience 72

Audience Retargeting Marketing Education 72

Digiday

NOVEMBER 16, 2022

The latest trench of earnings calls for digital, or ad tech, companies whose stock is traded on the public markets were a mixed bag. So, what of the ad tech sector? Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. million), and 28% ($101.3

Marketing 72

Marketing Ad Tech Demand Side Platform Ad Server 72

VideoWeek

DECEMBER 12, 2022

FLEDGE meanwhile, as on the web, is concerned with retargeting. FLEDGE combines two existing APIs, the Custom Audience API and Ad Selection API, to enable app owners to define and target audiences based on behaviour. For Google’s solution, ad tech measurement providers complete an enrolment process with the API.

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

VideoWeek

JANUARY 10, 2023

A filing with the European Commission shows that European telcos Deutsche Telekom, Orange, Telefónica and Vodafone are planning to launch a new ad tech joint venture, which will operate a privacy-led ad ID solution based on their own first-party data sets. This new JV will hope to fill this gap in the market.

Advertising 69

Advertising Ad Tech Retargeting Cookies 69

illumin

MAY 31, 2024

For example, being able to target and retarget ads to audiences based on affluence or traveller status. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Marketing 111

Marketing Retail Finance Ad network 111

Single Grain

MARCH 16, 2020

In online advertising, it also means that brands can launch retargeting campaigns to get users who didn’t convert previously to return to their online stores. Dive Deeper: * How B2B Firms Can Acquire Leads with Programmatic Ads. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Find Your Niche for Your Own Business.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. Retargeting and omnichannel delivery. One ad impression is unlikely to convert into a purchase right away, and that’s why bands use retargeting capabilities of programmatic platforms.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

illumin

MAY 22, 2024

Retargeting Another important feature of Meta ads is retargeting. This strategy involves showing ads to users who have previously interacted with a brand or visited their website. Test different ad formats and creatives to determine what works best for mobile users and tailor your campaigns accordingly.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Digiday

SEPTEMBER 20, 2022

Dmexco is back and while many are still trying to figure out the role of the Germany-based conference when it comes to the global circuit, ad tech’s key talking points have moved on considerably after a two-year digital hiatus. Here is Digiday’s primer on what will fuel conversations at this year’s event this week.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Digiday

JANUARY 23, 2023

Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it. Why fear it?

Agency 76

Agency Media Retargeting CPM 76

illumin

MAY 28, 2024

This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs. It also poses significant challenges for marketers when it comes to personalization, look-alike modelling, audience targeting and retargeting , campaign reporting, and marketing attribution.

Advertising 88

Advertising Cookies Machine Learning Brand Lift 88

Paleo AdTech

DECEMBER 10, 2023

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. .” Reach was possible through geo-based I.P. lookups for demographic clusters.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

FEBRUARY 15, 2022

NYC-based Nancy started as an artist and environmentalist and landed at a family-owned ad network called AdVenture Network, an early proponent of open plan office space for sellers. .” Reach was possible through geo-based I.P. lookups for demographic clusters.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Retargeting Retargeting is an online advertising strategy where an advertisement will be displayed to users based on the actions the user has recently made on the web.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Paleo AdTech

DECEMBER 10, 2023

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

One of Dave’s contributions was to tilt the network toward retargeting, starting with a pixel on T-Mobile’s site and leading to a first-look deal with MySpace to cherry-pick impressions for retargeting. Only Ad.com was better at this kind of tactic, says Dave.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Smart-Hub

MARCH 14, 2022

The digital advertising industry, including programmatic advertising, has heavily relied on cookies to gain insight, run cross-site targeting, retargeting, and marketing attribution. According to a Google study on the impact of cookieless targeting, the top 500 global ad publishers saw a 52 percent drop in ad income.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

MARCH 20, 2023

Ad tech company Infillion today is launching a new media buying product aimed at measuring all campaign key performance indicators across platforms, Digiday has learned. Using interactive video ads and dynamic retargeting with geofencing, the platform determined when customers visited Wind Creek after engaging with the campaign.

Media 68

Media Rich Media Retargeting Agency 68

VideoWeek

FEBRUARY 28, 2024

TvScientific is one of a number of ad tech companies working to provide performance oriented advertising tools on TV. The company also offers a number of custom CTV targeting segments and web-to-TV retargeting. NBCU, Hearst Ventures, Aperiam Ventures and Norwest Capital Partners are also investors in the firm.

CPM 52

CPM Retargeting Ad Tech ROI 52

PubMatic

APRIL 25, 2024

We aim to help publishers and advertisers navigate this new Privacy Sandbox environment, from onboarding through scaled testing, to understanding potential monetization impact today and helping to influence Google’s proposed solution for retargeting consumers within the Chrome browser once third-party cookies are fully deprecated.

Audience 83

Audience Cookies GDPR Retargeting 83

VideoWeek

APRIL 29, 2024

For example, the Protected Audience (PA) API, which aims to enable retargeting and other custom audience use cases, will eventually use other privacy technologies which will be introduced further down the line. And in many cases, the CMA is awaiting more information from Google, which may clear up those issues.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

Smart-Hub

DECEMBER 1, 2021

For instance, one ad could gather information on teenagers and kids that watch Marvel movie trailers on YouTube and Facebook and retarget ads that promote Marvel character merchandise and toys for their age group. Create retargeting campaigns. Many programmatic advertising platforms do more than just target ads.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Ad Monsters

NOVEMBER 16, 2022

It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over his 12-year career. . How Cookies Stole Ad Tech. The third-party cookie helps buyers serve people personalized ads. Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web.

Cookies 97

Cookies Viewability Click Through Rate Food 97