Remove Ad Tech Remove Retargeting Remove Verification services
article thumbnail

The Crazy Advertising Technology Landscape

InMobi

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns. Verification Tech Verification services add an additional layer of tech to each ad campaign.

article thumbnail

Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Wasted retargeting efforts – Fraudulent clicks can cause brands to retarget bots instead of real potential customers, further draining budgets. Also, when ad fraud goes unchecked, it damages relationships across the digital advertising ecosystem.