Digiday

SEPTEMBER 14, 2022

And the thinking behind the rolling up of all that has to do with the power of connecting media investment to sales data in whatever form it takes, explained Quentin George, partner and Jon Flugstad, associate partner at McKinsey, two leaders of the firm’s commerce media practice. McKinsey estimates it all adds up to some $1.3

Media 75

Media Retail Marketing Impressions 75

VideoWeek

JULY 15, 2024

“And then on the hard side, they get access to the best ad tech, lower minimums or no minimums in their contracts with those companies, and great rates in terms of negotiating power.” “What Media Disco is designed to do is level the playing field for all of those mid-market advertisers and agencies,” said Allen.

Media 52

Media Advertising Marketing Ad Tech 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. However, finding the right app monetization platform can be tricky if you are unfamiliar with the industry.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

illumin

AUGUST 21, 2024

Display ads can take many forms such as – static, animated, rich media, text, or even audio. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Paleo AdTech

DECEMBER 10, 2023

Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Asked whether there really are not many women in ad-tech or if it’s just that #PaleoAdTech bookers are biased, Kat admits: “When we [i.e., Prudently, Havas looked for viable alternatives. It may even have a generative AI component.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

MAY 9, 2023

Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Asked whether there really are not many women in ad-tech or if it’s just that #PaleoAdTech bookers are biased, Kat admits: “When we [i.e., Prudently, Havas looked for viable alternatives. It may even have a generative AI component.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Brid.tv

JULY 9, 2023

Yahoo Ad Tech Yahoo Ad Tech Key Features: 5. Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

InMobi

NOVEMBER 12, 2014

The mobile ad tech space has rapidly evolved from basic text and banner ads to richer formats such as mobile video, in-app full screen ads, interstitials, rich media ads and native ads. Increased mobile adoption and consumption of content is now being followed by advertising dollars.

Mobile Ads 52

Mobile Ads Pop-Up Rich Media Banner 52

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Stick to the OG’s.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

Paleo AdTech

DECEMBER 10, 2023

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself. They were clear.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Automatad Inc.

DECEMBER 1, 2023

From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey. Advertisers are also willing to pay higher eCPM for your ad inventories. Banner ads , video ads , native ads , and rich media ads are something you must try.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. Yahoo Ad Tech (Formerly Verizon Media). Google ADX 2. Marketplace 3.

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

MAY 10, 2022

In return for this service, the company takes a cut from advertisers’ ad spend as well as from publishers’ revenue. After a few transparency-related discrepancies between big names in the ad tech industry, many companies began sharing the exact amount of shares they charge from both parties.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. DCOs (Dynamic Creative Optimizers) A Dynamic Creative Optimization company improves an advertiser’s creative performance by enhancing the ad unit’s features.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Brid.tv

JUNE 26, 2023

With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.), Publishers at Aniview can monetize with the most popular video ad formats, including instream, outstream, in-app, and in-banner video ads through the platform’s ad marketplace.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

YieldBird

DECEMBER 14, 2023

The worst were the longer video creatives and the heaviest display or rich media ads. There were no surprises regarding the specific creative footprint: the lighter the creative, the less negative environmental impact.

Advertising 52

Advertising Rich Media Impressions Audience 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Such ads can concurrently run with the video content so the users can view the ads’ content and video content simultaneously. The process of video advertising might look a bit complicated.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Paleo AdTech

APRIL 29, 2021

The Paleo Ad Tech podcast was inspired in part by an ‘oral history’ project one of us (Marty) worked on for a couple of years while he was a Gartner analyst, covering ad tech. So ends 23 years of ad tech myth and legend that coincides with the ad-supported internet itself. They were clear.

Ad Tech 40

Ad Tech Ad Server Ad network Rich Media 40

VideoWeek

JULY 18, 2022

The Week in Tech. Netflix Picks Microsoft to Build its Ads Product… Netflix this week announced that it has chosen Microsoft, owner of programmatic ad tech business Xandr, to build its advertising product as it prepares to launch an ad-supported tier. Within this linear TV is set to grow by 2.0

Media 52

Media Ad Tech Agency Demand Side Platform 52

illumin

FEBRUARY 20, 2024

However, advertisers need to consider that native ads must be flexible such that they can be easily tailored to fit different formats and experiences. Rich media ads Rich media ads offer an enriched experience to the user through the implementation of various animated effects (scratch banners, interstitial ads, swipe ads, cube ads, etc.).

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

InMobi

JANUARY 23, 2022

By making IDFAs (Apple’s device-level Identifier for Advertisers) available to advertisers and ad tech only on an opt-in basis, in-app advertising is not as targeted as it once was. Further, compared to static banners, native ads have a 4x better engagement rate.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Monetize More

SEPTEMBER 28, 2022

Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. Most advertisers prefer ad density to fall between 10 and 20%, but some types of ads, like video ads or rich media, may need more space to function. What is Ad Clutter?

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smart-Hub

OCTOBER 20, 2023

Companion ads Companion ads may appear in parallel with linear or nonlinear ads. Companion ads display in different forms, from static images and text to rich media and creatives wrapping around the screen. Advertisers use companion ads to be visible to viewers when they consume content.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Automatad Inc.

DECEMBER 1, 2023

Companion ads Companion video ads are usually displayed alongside the main video content, such as banners or text ads. This ad comes in many sizes and shapes, holding text, images, or rich media content around the video experience. So, if you change ad formats, you will get to cover a broader demand.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Smart-Hub

OCTOBER 5, 2022

These are the main cross-device ad types for programmatic: Standard banner ad: Appears on the top or sides of web pages and is available in many different sizes. Native banner ad: “Recommended” or “sponsored” content. Match the look and be relevant to the rest of the media on a page.

Banner 40

Banner Advertising Video Ads Rich Media 40

Smart-Hub

MARCH 19, 2024

Interstitial ads are full-screen advertisements covering the interface of a website or an application. Rich media ads incorporate video, audio, or other elements to deliver an immersive experience and ensure interactivity. Mobile display ads , obviously, target smartphone users.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Adtelligent

OCTOBER 18, 2021

Enhancing your LCP score is all about the amount of media and content on the webpage. Videos and rich media content are lucrative for advertisers and publishers alike. However, those types of ad placements should be moved below the fold to avoid impacting load time speed.

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Ziggeo also has offices across North America, South America and EMEA, allowing Kargo to quickly expand its global video offering for both brands and publishers, the ad tech firm said.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

VideoWeek

AUGUST 12, 2022

The Week in Tech. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Paleo AdTech

MARCH 17, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Non-Profit 59

Non-Profit Header Bidding Ad Tech Ad network 59

Paleo AdTech

DECEMBER 10, 2023

Ari Paparo is a well-known ad tech influencer, blogger, fellow podcast host, serial entrepreneur, raconteur and man-about-town in his longtime home of Manhattan. Ari focused on rich media product management, and he continued on at Google after the search monolith acquired DoubleClick in 2008.

Non-Profit 52

Non-Profit Header Bidding Ad Tech Ad network 52

VideoWeek

MARCH 5, 2024

So beyond just a rich media scrollable video with a link in it, it can be multifaceted, it might have menus or chapters, and it can gather data. We have a suite of different ways to engage audiences. I think that’s really valuable for a premium publisher that’s looking to evolve their experiences.

eCommerce 59

eCommerce Rich Media Conversion Rate Electronics 59