Ad Monsters

APRIL 10, 2024

As the streaming era changes TV consumption, AMC Networks adapts by focusing on high-quality content and innovative ad tech solutions. Like many other cable programmers, AMC Networks faces cord-cutting obstacles, declining linear viewership, and reduced ad revenue as brands shift to streaming platforms.

Ad Tech 104

Ad Tech Audience ROI Advertising 104

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

FEBRUARY 22, 2024

The post Marketers keep adding tech despite feeling overwhelmed by too many tools appeared first on MarTech. Dig deeper: Marketers need a unified platform, not more standalone tools Other findings. The report is based on a survey of 250 marketers in the U.S., Get MarTech! In your inbox. Business email address Subscribe Processing.

Ad Tech 115

Ad Tech Marketing MarTech ROI 115

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . The advantage of retail media advertising is that the medium provides marketing that links ad spending directly to digital sales.

Ad Tech 105

Ad Tech Retail Media Advertising 105

Ad Monsters

FEBRUARY 12, 2025

There are many paths toward a career in ad tech, and not all of these are linear. In line with the event’s theme Cracking the Buyer’s Code Estes’ keynote is titled “ Think Like a Buyer: The ROI Roadmap for 2025.” It also showed Estes the power of bringing diverse voices to the table.

Education 97

Education Ad Tech Media ROI 97

illumin

MARCH 10, 2025

Platforms that provide visual clarity before and after publishing help advertisers catch errors early , reducing troubleshooting time and improving ROI. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

ROI 90

ROI Ad Tech Communications Audience 90

Digiday

OCTOBER 3, 2022

After a yearslong buildup, GDPR became enforceable in 2018, and to say its impact was considerable would be an understatement, with the privacy legislation still casting a shadow of doubt on European ad tech. publishers again. Branching out.

Ad Tech 88

Ad Tech GDPR Demand Side Platform Conversion 88

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. Improved ROI: Implementing a cross-channel strategy can lead to better return on investment.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

Ad Tech Daily

MARCH 29, 2023

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

ROI 111

ROI Ad Tech Advertising Ad Targeting 111

The Ad Tech Blog

JULY 11, 2024

This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Ad tech companies can use it to create effective ad-targeting models.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

The Ad Tech Blog

JUNE 17, 2024

When users become emotionally fatigued, they are less likely to engage with the ads, leading to lower CTRs and higher CPCs. This, in turn, affects the overall return on investment (ROI) of the campaign. Moreover, ad fatigue can damage brand perception. How can I detect ad fatigue?

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Digiday

DECEMBER 22, 2022

And, as always, trust is increasingly critical for ad tech to prove its value to both advertisers and publishers. Is there an argument that ad tech will innovate out of the adversity? How will sustainability affect innovation in ad tech? How will the expected general economic downturn affect the sector?

Ad Tech 69

Ad Tech Cookies Viewability ROI 69

The Ad Tech Blog

FEBRUARY 22, 2021

While in the recruiting business, I’ve spent ten grand on Facebook Ads , targeting CTOs looking for remote engineering talents. How many clients did I get with these targeted ads? What was my ROI? The post Targeted Ads are not for C-Level executives appeared first on The Ad Tech Blog. One, as well.

ROI 130

ROI Ad Tech Ad Targeting 130

The Ad Tech Blog

APRIL 27, 2024

Businesses can use predictive analytics to optimize resource allocation, improving ROI on marketing campaigns. Challenges in Ad Tech AI Advertising Complexity in User Data Integration Integrating user data from diverse platforms presents significant challenges in ad tech.

Machine Learning 130

Machine Learning Ad Tech ROI Education 130

illumin

SEPTEMBER 19, 2024

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing. Follow @illuminHQ

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

The Ad Tech Blog

JUNE 1, 2024

Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. Technical Overview AI-driven personalization engines in ad design operate by collecting data from various sources, such as user demographics , browsing history , and purchase behavior. Ad Tech did.

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

VideoWeek

MARCH 13, 2025

While The Trade Desk’s decision to launch a smart TV OS takes the company into new territory, away from its core ad tech business, CEO Jeff Green says the two areas are closely linked. Amid the turmoil, the company is focussing on its core audio products. A hard(ware) sell?

Manufacturing 59

Manufacturing Demand Side Platform Ad Inventory Ad Tech 59

The Ad Tech Blog

AUGUST 28, 2024

Introduction to Emotional Engagement in Advertising Key Points Emotional engagement drives consumer behavior Neuroscience helps measure emotional responses AI can analyze and optimize emotional engagement Effective emotional engagement boosts ROI Understanding audience-specific emotional triggers is crucial What is Emotional Engagement?

Advertising 162

Advertising Conversion Rate ROI Audience 162

The Ad Tech Blog

APRIL 15, 2024

Programmatic DOOH streamlines the ad buying process, enables dynamic content changes, and uses data-driven insights to optimize ad placements for maximum effectiveness and ROI. Call `calculate_roi` with the data from the above functions to get the ROI for each campaign. What are the benefits of programmatic DOOH?

Advertising 130

Advertising ROI Impressions Audience 130

AdPushup

OCTOBER 9, 2022

Luckily ad tech evolved, and we got programs managing most of the operational tasks leading to the rise of programmatic advertising. This improves ROI for both advertisers and publishers. Despite being on [.].

Advertising 98

Advertising ROI Cookies Ad Tech 98

Martech

JULY 26, 2024

This could lead to less competition and more market consolidation in the ad tech industry. “By For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Cookies 123

Cookies Non-Profit Audience GDPR 123

Ad Monsters

APRIL 19, 2024

At Sharethrough’s recent Green Media Summit, industry vet Brian O’Kelley shared the keys to fixing the ad tech ecosystem’s damage. There’s a major commonality between his heart and the ad tech ecosystem. Ad tech is the heart. The Future is Green ROI is as precious as gold.

Ad Tech 103

Ad Tech CPM Agency Media 103

The Ad Tech Blog

JUNE 28, 2024

Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies.

Machine Learning 130

Machine Learning Ad Tech Conversion Rate Education 130

The Ad Tech Blog

JANUARY 31, 2024

owns an auction where they decide which ad to show, to whom, and how often, based on how much money each advertiser spends. Good Bots vs. Bad Bots My first exposure to Ad Tech was designing and building user tracking systems. How does ad fraud impact businesses? Can ad fraud be entirely eliminated?

GDPR 130

GDPR Ad Tech Retail Advertising 130

Martech

SEPTEMBER 30, 2021

The dawn of digital media promised a brighter future, where we eventually could look at every sale and determine which touchpoints were effective at delivering ROI and which were wasted spend. Even when everything was analog, Nielsen set-top boxes and Arbitron radio diaries — panel and survey data — provided insight.

Machine Learning 131

Machine Learning Marketing ROI Demand Side Platform 131

More About Advertising

JULY 10, 2017

This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.

ROI 49

ROI Media Agency Marketing 49

VideoWeek

JANUARY 16, 2025

Fifty-four percent of those surveyed by IAB said they plan to spend a greater share of their ad budgets on performance compared to brand building, while just 22 percent said brand campaigns will take greater focus in 2025. Pressure to demonstrate ROI appears to be the top driver of this shift, cited by 60 percent of respondents.

ROI 52

ROI Retail Agency Media 52

Ad Monsters

JANUARY 4, 2023

Reflection is essential to moving into the new year, and the ad tech industry has much to reflect on from 2022. From the ad spend slowdown to potential federal privacy regulations, the ecosystem must work in overdrive to prepare for all that 2023 has to offer. . In fact, Google and Meta (the duopoly) captured 85% of ad spend. .

Ad Tech 59

Ad Tech Media Cookies Machine Learning 59

Ad Tech Daily

MARCH 14, 2023

Ad […] The post Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate appeared first on Ad Tech Daily.

Marketing 111

Marketing Ad Tech ROI Media 111

PubMatic

OCTOBER 15, 2024

Innovations in ad tech are fueling the growth of mobile app spending. At PubMatic, our mobile app partners use OpenWrap SDK to boost their ad revenue with incremental demand and unique access to brand budgets.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

illumin

APRIL 11, 2024

The campaign with Corkcicle proves the potential for enhanced ROI and brand awareness when you bring this authentic and successful content to the open web and connected TV. You can view the full case study here for more information. It only makes sense to further amplify this influencer content outside of the social media walled gardens.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Martech Series

AUGUST 4, 2022

Entravision , a leading global advertising, media and ad-tech solutions company, announced the closing of the previously announced strategic investment stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan.

Marketing 92

Marketing Ad Tech MarTech ROI 92

The Ad Tech Blog

OCTOBER 16, 2024

Understanding bias mitigation is crucial for enhancing ROI in AI applications. By reducing biases, these systems can improve the effectiveness of AI-driven advertising strategies, ultimately enhancing ROI. This can ultimately impact ROI and customer satisfaction. This can ultimately impact ROI and customer satisfaction.

ROI 130

ROI Communications Healthcare Finance 130

Digiday

MAY 14, 2024

Amazon’s pitch to the market has traditionally relied on its ability to appeal to Madison Avenue’s rational side, with sales decks that heavily emphasize data targeting and demonstrable ROI. Continue reading this article on digiday.com.

ROI 72

ROI Ad Tech Media Marketing 72

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 57

Media Retail Education ROI 57