Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

VideoWeek

MARCH 26, 2025

The audiences preference has been shifting towards video for a while now, and with mobile accounting for two-thirds of last years ad spend, it’s not surprising that 84 percent of total video ad revenue is projected to be generated through mobile in 2030.

Education 59

Education Cookies Ad Tech Media 59

Martech

JUNE 13, 2024

These platforms also offer machine learning capabilities to automate and optimize ad placements to maximize return on investment (ROI). Integrated ad formats These platforms provide a seamless integration of various cross-device ad formats, from display and video ads to native and sponsored content.

Marketing 120

Marketing Machine Learning Ad Server Video Ads 120

illumin

DECEMBER 1, 2023

Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. Programmatic ad buying and serving currently makeup almost 9 in 10 CTV ad dollars, according to eMarketer. Follow @illuminHQ

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

The Ad Tech Blog

JUNE 13, 2024

Understanding consumer behavior helps in optimizing ad campaigns. Adapting to changes in consumer confidence can improve ROI. Understanding the relationship between consumer confidence and digital ad spend is essential for marketing managers, advertising executives, and media planners.

ROI 130

ROI Audience Ad Targeting Conversion 130

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Ad Monsters

SEPTEMBER 14, 2022

Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries. As a top Google MCM Program Partner, the ad tech company is mindful of adhering to strict ad quality guidelines, transparency, and account structure.

Machine Learning 98

Machine Learning Viewability Ad Tech Video Ads 98

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Paid search ads appear as the top results on search engines. Mobile video ads are video ads that have been adjusted for mobile screens.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

Smart-Hub

NOVEMBER 6, 2023

Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. Explore also this comprehensive guide on mastering ad operations. Programmatic Ads vs Direct Ads: Who Is The Winner?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Digiday

NOVEMBER 17, 2022

Contentgine & Quarry – Driving Smarter Campaigns and ROI. Best Sustainable Ad Tech Platform. Best Video Ad Server. How the Detroit Lions Monetized the NFL Draft with Tagboard’s Cloud Production Platform. Best Content Management System. SIDEARM Sports. Best Content Marketing Platform. ID5 Identity Cloud.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

Kevel

AUGUST 25, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Brid.tv

OCTOBER 10, 2024

Luckily, AI and machine learning are revolutionizing how advertisers understand video ad performance. Well also look at how these innovations boost your ROI. The video marketing industry grew by 20% in 2023 alone. But, while 91% of businesses use video marketing, understanding its effectiveness is still an issue.

Machine Learning 52

Machine Learning Advertising Click Through Rate Video Ads 52

Automatad Inc.

OCTOBER 27, 2023

Share Tweet Share Video is the king of content format and is witnessing unbelievable annual growth. million digital video viewers, of which 91% of the consumers prefer video content. 92% of the marketers say they got high ROI using video marketing. It needs extra technical work and elements like a video player.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

OCTOBER 8, 2021

In a recent Retail Dive webinar , Inder Singh, SVP of Commerce at InMobi; Surabhi Pokhriyal, Global Head of Digital Commerce at Colgate Palmolive and Melissa Burdick, President & Co-Founder of Pacvue, discussed how the retail media ecosystem is evolving and what retailers need to do to see real ROI from their media networks.

Retail 52

Retail Media Ad Inventory ROI 52

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. She previously served as CPO of Rokt, and Director of Ads Measurement at Amazon.

Food 52

Food Ad Tech Media Agency 52

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. There are lots of examples of how in-app video ads can be integrated into the gameplay and actually enhance it.

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Advertising Marketing Ad Tech Demand Side Platform 105

VideoWeek

NOVEMBER 1, 2024

IAS Explores Potential Sale Integral Ad Science (IAS), an ad tech business focused on ad measurement and verification, is exploring a potential sale, according to Bloomberg. It’s the millions of SMBs that hold the key to untapped growth.”

Retail 52

Retail Cookies Media Ad Tech 52

Paleo AdTech

DECEMBER 10, 2023

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 52

Media Non-Profit Ad Tech Ad Server 52

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Digiday

OCTOBER 27, 2022

Earlier this week, Keerat Sharma, director Amazon Marketing Cloud and ad tech solutions, spoke with Digiday about its data clean room offering — central to its strategy of accelerating its ads business. LiveRamp Tie-up.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

InMobi

JANUARY 16, 2018

While the mobile ad-tech space today is highly diverse, for most marketers, the default option when choosing mobile marketing partners is either Google or Facebook, which together, account for more than half of global mobile ad spend. Get them to take selfies via ads, with their favourite stars. That’s just plain wrong.

Marketing 52

Marketing Viewability Mobile Ads Ad Tech 52

Monetize More

SEPTEMBER 30, 2022

Also, keep track of how users interact with different ad types, which will help you understand user behavior and improve the overall user experience for your app. App publishers often focus their advertising strategies on the latest ad tech fads. Rewarded video ads are a great way to drive more revenue from your users.

Advertising 52

Advertising Banner Video Ads Click Through Rate 52

InMobi

FEBRUARY 22, 2022

Not only will retailers need to prove they can deliver a positive ROI with clear access to customer data, but they’ll need to deliver it in more innovative and engaging advertising formats to resonate with consumers. This is where video comes in. This is identical to what has happened in ad tech over the last 10 years.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively. What is ad yield optimization?

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Paleo AdTech

OCTOBER 26, 2021

He and co-founders Nat Turner and Zach Weinberg met in an entrepreneur’s club in college, and Nat was inspired by a summer internship at pioneering video ad network VideoEgg to build a dynamic-creative ad platform. Presumably little of the original code remains, but the ROI on the original Invite investment is staggering.

Media 40

Media Non-Profit Ad Tech Ad Server 40

Brid.tv

MARCH 9, 2023

Publishers gain a new stream of potential ROI by including video content on their websites. This is, of course, due to video ad monetization. However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit.

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

InMobi

JANUARY 5, 2015

Picture a Mobile world where video rules In 2015, brands will look to integrate video ads with mobile devices. Video is a natural medium for mobile advertising. It enables creative expression without the need for complex formats like touchable or shakeable mobile ads. Here’s to a successful year ahead!

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Native Advertising Marketing Mobile Ads Video Ads 52

Brid.tv

SEPTEMBER 25, 2024

Advertisers pay for each acquisition e.g., a sale or sign-up that comes from the placed ad on the publisher’s website. This metric directly links spending to tangible results, helping you better choose placements that drive more conversions and providing clear insights into your ROI. Why Use CPM? How to Calculate CPM?

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CPM CPC Advertising CPA 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

OCTOBER 4, 2022

For Best Sustainable Ad Tech Platform, a new category recognizing sustainable practices, Sharethrough is a finalist for its launch of Green PMPs with Scope3. Best Content Marketing Platform Contentgine & Quarry – Driving Smarter Campaigns and ROI Linkwell Health McCormick Eliminates Content Silos With Acquia DAM and PIM Persado.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Smart-Hub

APRIL 12, 2024

To calculate it, it is essential to divide the total number of users who completed the video by the total number of users who started watching it. The result (multiplied by 100) allows marketers to discover if the audience actually finds their video ads engaging. Besides, it can be used to find new or similar audiences.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

VideoWeek

MAY 10, 2024

ShowHeroes Launches New Video Platform ShowHeroes MAX Video ad tech business ShowHeroes this week announced ShowHeroes MAX, a new platform which it says will help produce and monetise digital video content using cookieless technology. The ad tech firm cut its full-year revenue guidance by 3.9

Retail 52

Retail Ad Tech Media Agency 52

Smart-Hub

OCTOBER 20, 2023

Let’s delve into more details and consider the most popular CTV ad types. Build Your Profitable Ad Exchange Business With Us! Receive Free Custom Deployment Calculation Start Instream or linear video ads This type of CTV advertising emerges when users consume video content in the digital space.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Smart-Hub

APRIL 29, 2024

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Brid.tv

OCTOBER 25, 2024

This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher. You Might Also Like: How to Make a Video Ad More Effective Attention Metrics vs. Traditional: Better Measurement for Advertisers Traditional advertising metrics like ad impressions, clicks, and CTRs offer limited insight.

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Viewability Advertising Click Through Rate Video Ads 52