VideoWeek

DECEMBER 18, 2024

The rise of AI in search listings – Google no longer dominates and SEO is changed forever AI-powered search platforms such as ChatGPT, Perplexity, and Bard are changing the rules of search. Instead of relying on traditional algorithms and paid ads, these systems providenatural, conversational responsestailored to user queries.

Media 52

Media Marketing Retail SEO 52

Martech Series

DECEMBER 6, 2022

Ad tech company, Adnami , has appointed Jeetesh Luhar as International Sales Director as it readies itself for further expansion across Europe. Marketing Technology News: New Study: Leading SaaS SEO Companies In The World. Jeetesh joins as Adnami doubles down on growth; moving to scale up mode in the UK and beyond.

Ad Tech 84

Ad Tech SEO Agency Media 84

Ad Monsters

SEPTEMBER 2, 2022

It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. There is a week that we have now where the head of product, our head of SEO, our publisher and our COO all get in one room. However, we are now seeing a rebound with SEO.

Real Estate 104

Real Estate Ad Ops Advertising SEO 104

Adtelligent

OCTOBER 18, 2021

Google’s requirements might hurt SEO efforts significantly, effectively negating the big layer of relevant SEO work and lowering potential visibility and thus website revenue. Poor CWV scores can, in turn, hurt SEO strategy and negatively impact Google rankings of publisher’s websites and thus the expected ad yield.

SEO 52

SEO Header Bidding Mobile Search Non-Profit 52

AdPushup

AUGUST 16, 2023

Unlock the power of SEO with 11 steps to enhance your website’s performance. Search Engine Optimization, or SEO, is like a digital megaphone. Elevate your online presence and boost visibility for optimal results. It helps your website shout louder, so more people online can hear and find you.

SEO 40

SEO Ad Ops Ad Tech 40

Digital Ad Blog

APRIL 24, 2023

This innovative platform has disrupted the restaurant industry by leveraging the power of local SEO and providing hungry customers with an easy way to locate the best Thai restaurants in their area. The success of “ Thai Food Near Me ” can be attributed to its innovative approach to leveraging local SEO to attract customers.

SEO 40

SEO Food Conversion Rate Brand Awareness 40

Martech

OCTOBER 21, 2021

The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes. Martech ecosystem integration. More unified customer view.

Machine Learning 110

Machine Learning Marketing Conversion SEO 110

PubMatic

APRIL 17, 2024

Additionally, moving to Prebid Server can fuel a better user experience, improve SEO rankings, and ultimately drive traffic to publishers’ websites and keep users engaged on-site longer.

Header Bidding 110

Header Bidding Cookies SEO Audience 110

illumin

MARCH 21, 2024

In SEO and contextual targeting, well-written content is the most important factor, which means having keywords that naturally flow into the subject matter. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

CPC 105

CPC Viewability Audience SEO 105

Ad Monsters

JULY 8, 2022

Google is at it again, but fortunate for them, they aren’t at risk of fines and penalties for violating ad tech privacy policies this time. ” If your ads are not placed correctly on your site, it can contribute to substantial SEO ramifications, like penalties and dramatic ranking declines.

Real Estate 96

Real Estate SEO Cookies Ad Tech 96

Ad Monsters

JANUARY 3, 2023

It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. You can expect better traffic to your site with better SEO.

Header Bidding 98

Header Bidding SEO Ad network Ad Server 98

Martech

FEBRUARY 19, 2022

Can we successfully integrate a call analytics system with our existing martech or ad tech systems? Many enterprises work with different partners for email, e-commerce, CRM , social media, paid search, SEO and display advertising.

Machine Learning 103

Machine Learning Display Advertising MarTech SEO 103

Single Grain

DECEMBER 27, 2019

By placing a greater focus on voice SEO and, specifically, “podcast SEO,” podcasters can ride the wave that is projected to make voice search the preferred method of online searching. Learn More: Beginner’s Guide to Voice Search SEO. Learn More: Beginner’s Guide to Voice Search SEO. Get A Free Consultation.

SEO 23

SEO Audience Pop-Up Advertising 23

Ad Monsters

JANUARY 10, 2024

Meanwhile, roles like SEO managers will integrate AI as a core responsibility, leveraging Generative Search Experience technology for improved search visibility and user experience, ensuring efficient and effective strategies. Our next expert believes we must be more transparent with AI to utilize its full capabilities. “The

Pop-Up 116

Pop-Up Machine Learning Ad Tech Agency 116

Ad Monsters

SEPTEMBER 27, 2024

Creators vs. AI: Navigating the SEO Shake-Up The ‘Keep It Real’ campaign centers on a simple but powerful message: AI should innovate responsibly without exploiting the creators who pour their hearts into their work. It’s time to ask: How can ad tech support an internet where independent voices can thrive?

Ad Tech 52

Ad Tech SEO Audience Conversion 52

Ad Monsters

MARCH 21, 2023

Stephen Marsi, Matt Richenthal, and Eric Hochberger founded Mediavine as an SEO shop for hire. Creating the ad tech was purposeful because we needed it for our own four sites. He built the script wrapper focusing on SEO since that’s how we have always focused on growing traffic.

Food 98

Food Header Bidding SEO Shipping 98

Digital Ad Blog

AUGUST 25, 2022

You can also promote your website through YouTube ads and by including a link on your YouTube Channel. Finally, you can also use YouTube to create SEO-friendly content that can help improve your website’s ranking on search engine results pages. Collaborate With YouTubers.

Communications 98

Communications SEO Audience Ad Tech 98

PrograMetrix

NOVEMBER 8, 2022

“Through our partnership with WUNDERWORX, we’re helping those emerging cannabis and CBD brands get the right foundation in place so they’re ready to leverage the same strategies, ad tech, and campaign management services that we deliver to Fortune 500 clients.”.

Marketing 52

Marketing Ad Tech SEO ROI 52

Digital Ad Blog

APRIL 26, 2023

1- Search Engine Optimization (SEO) Search engine optimization (SEO) is optimizing your website to rank higher in search engine results pages (SERPs). SEO involves various techniques such as keyword research, on-page optimization, backlink building , and content creation.

eCommerce 52

eCommerce SEO Marketing Brand Awareness 52

VideoWeek

OCTOBER 6, 2023

In this week’s Week in Review: Altice Europe considers selling ad tech business Teads, the Premier League revamps its TV rights auction, and UK digital publisher revenues show continued growth. Altice acquired the ad tech firm in 2017 for €285 million.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

APRIL 12, 2023

SSPs break with the past as push comes to shove in ad tech: Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” Learn more about how ad tech is coming to terms with disintermediation 2.0

Media 69

Media SEO Ad Tech Food 69

AdPushup

OCTOBER 20, 2022

PPC marketing lets you place paid ads on search engines and social media. Your ads will pop up based on a potential customer’s search activity. Your PPC campaign can be used to boost organic SEO placement, drive sales, or advertise new services, while reaching [.].

Pop-Up 52

Pop-Up Advertising SEO Media 52

Paleo AdTech

DECEMBER 10, 2023

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Paleo AdTech

DECEMBER 10, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

Banner 52

Banner Mobile Ads Viewability Ad network 52

Paleo AdTech

APRIL 18, 2023

He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.

Banner 52

Banner Mobile Ads Viewability Ad network 52

MNTN

DECEMBER 4, 2023

As ad tech has become more refined, it’s created even more ways to drive results. For example, SEO and PPC experts might not immediately think of Connected TV (CTV) as a way to expand their performance mix, but it can be an incredible tool for them.

Advertising 52

Advertising Ad Tech Audience Retargeting 52

Brid.tv

MARCH 9, 2023

10 Tips to Improve Video Engagement on Your Platform Focus on Video Quality Know Your Audience Optimize for Mobile Include CTA Employ Video Analytics Use an Eye-Catching Video Thumbnail SEO Optimization Keep Your Video Content Short Add Subtitles Promote Your Video Content Boost Your Content Performance With Brid.TV

Ad Ops 52

Ad Ops SEO Click Through Rate Audience 52

Martech Series

DECEMBER 13, 2022

5000 brands across fintech, ad-tech, martech and cybertech segments. Marketing Technology News: Using SEO to Build a Marketing Strategy for the Future. SingleStore Connect already lists AWS, IBM, Intel, Looker (Google Cloud), SAS and TIBCO, among others, in its ecosystem.

MarTech 75

MarTech SEO Ad Tech Impressions 75

More About Advertising

JULY 6, 2017

Big data, SEO, bricks and clicks, cloud computing, ransomware, segmentation, automation and peer to peer communication – in a tech dominated brave new world, marketers can easily feel totally adrift on an ever-expanding ocean of possibilities and pitfalls.

Communications 45

Communications SEO Marketing Ad Tech 45

illumin

MARCH 26, 2024

Identifying the right keywords is essential for a successful SEO strategy. However, keywords are also essential for effective Search Engine Marketing campaigns (SEM) through platforms like Google Ads. Selecting the right keywords is critical for getting the most eyes on your ad and creating compelling copy that drives clicks.

Audience 59

Audience SEO Ad Tech Marketing 59

Paleo AdTech

FEBRUARY 1, 2022

Steve was the Global Head of Analytics at Flashtalking , which acquired his advanced ad measurement company Encore Media Metrics in 2016. Then last July 2021, Mediaocean acquired Flashtalking for a reported $500 million, and Steve decided to “pull the pin” on his army-of-one and leave ad tech after a 20-year tour of duty.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

illumin

APRIL 30, 2024

By building trust and better local SEO, you can serve the needs of local customers better; providing locally relevant search results, creating a better user experience, and establishing your brand as the go-to company for a specified location. Goetargeting also helps establish authority and brand loyalty. Follow @illuminHQ

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

NewProgrammatic

SEPTEMBER 8, 2021

Social ads might be a surprise on a list of underutilized ad formats, however, the social space is currently so vast, there are still apps and sites that haven’t been fully exploited. Of course, Google Ads and Facebook ads will not be discussed here. Social media marketing, however, is not limited to the giants.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Digiday

MARCH 29, 2023

Verification firms frustrations “One of the challenges that we’re facing is [with the] general ad tech stacks like IAS and DoubleVerify. At this point, you’ve got to throw everything onto the page that you think would help [with SEO].” Or can you distinguish yourself?” Numbers to know 3.4%: The amount that U.S.

Media 72

Media SEO Agency Affiliates 72

VideoWeek

AUGUST 26, 2022

The Irish Council for Civil Liberties (ICCL) has started a class action lawsuit against Oracle, the ad tech giant that counts Moat, Cerner and Grapeshot among its recent acquisitions. Google Search Rework Targets SEO Gaming. Zatko is due to appear before the Senate Judiciary Committee next month.

Brand Lift 98

Brand Lift Media Agency Electronics 98

Digiday

SEPTEMBER 22, 2022

Especially if you’re really focused on SEO and that doesn’t necessarily [get] users to come back.”. The Rundown: How the ad tech market is moving in the absence of public market exits: Two acquisitions announced last week are indicative of the M&A activity for ad tech still on the horizon, sources told Digiday.

Media 68

Media Cookies Conversion Rate Affiliates 68

Digiday

OCTOBER 3, 2022

Gale convinced the historically traditional brand to venture into content offerings, from six- or 15-second videos to email modules or SEO content Block’s website, said Sophia Zhang, Gale’s managing director in charge of the Block business. It’s the math and research that helped get them to those solutions, she said.

Media 69

Media Agency SEO Ad Tech 69