Ad Tech SEO Viewability 
Ad Monsters
APRIL 24, 2024
Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. Faster load time means visitors are less likely to click away, and it’s good for SEO rankings. Take reaching net zero.
illumin
MARCH 21, 2024
A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics. In SEO and contextual targeting, well-written content is the most important factor, which means having keywords that naturally flow into the subject matter.
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Ad Monsters
JANUARY 3, 2023
It aims to improve the web page experience for users by enabling publishers to create faster web pages and ads that are consistently fast and high performing across devices. billion AMP pages have been created by leading Ad Tech and CMS providers. You can expect better traffic to your site with better SEO.
Ad Monsters
SEPTEMBER 2, 2022
It may seem that digital media and ad tech are in a constant state of change. A possible “recession” is decreasing global ad spend budgets. There is a week that we have now where the head of product, our head of SEO, our publisher and our COO all get in one room. However, we are now seeing a rebound with SEO.
Paleo AdTech
DECEMBER 10, 2023
He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.
Paleo AdTech
APRIL 18, 2023
He was formerly CEO of Quigo, an innovative semantic ad network that built a formidable competitor to Google’s AdSense and was acquired by AOL in 2007 for a reported $340 million. Before that, he worked at Alta Vista and Juno, a pioneering ISP that launched a number of luminous ad tech careers at the dawn of the internet.
Brid.tv
MARCH 9, 2023
However, it’s not enough to just incorporate videos on your website, add a few ads, and wait for profit. Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. Table of Contents [ hide ] Why Is Video Engagement Important for Publishers?
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