Martech

OCTOBER 21, 2021

Native social analytics integration. Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Most vendors offer Facebook and Instagram call tracking to attribute calls back to social media ads.

Machine Learning 111

Machine Learning Marketing Conversion SEO 111

Adtelligent

JULY 19, 2022

This channel is still young and has some restrictions due to the mobile format and smaller screen size, but at the same time, it provides non-invasive and trackable ads. Many marketers have been making a mobile advertising channel their primary advertising channel, and they are not wrong. Social advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

JANUARY 7, 2025

Universal Ads, set to launch later this quarter, is built on top of technology from Comcast-owned ad tech business FreeWheel. ” said Jeff Collins, president of advertising sales, marketing and brand partnerships at Fox Corporation. Comcast also plans to add free AI creative production tools further down the line.

Media 52

Media Advertising Ad Tech Social Advertising 52

Basis

MAY 4, 2023

Upfronts and NewFronts 2023—Tracking TV and Digital Ad Pitches [:08] Looking for the lowdown on TV, tech, publishing, and social media updates from the 2023 upfronts and NewFronts? What fraction of advertisers plan to increase their TikTok spend over the next year (assuming there’s no ban, of course)?

Marketing 52

Marketing Search Advertising Ad Tech Social Advertising 52

illumin

OCTOBER 4, 2023

By using a programmatic approach, advertisers can allocate more time to audience research, strategy development, content creation, and other marketing priorities. Increased control and transparency Programmatic social advertising also lets marketers maintain control of ad purchases and target audiences.

Media 52

Media Geo targeting Display Advertising Audience 52

Digiday

DECEMBER 28, 2022

Social advertising still has the biggest budget allocation at 10.1%, down from 11.3% But the massive audiences, evolving content formats and expanded ad tools across TikTok and Pinterest are still attracting advertisers of varying types. They’ve effectively undone ad-tech as we know it.”.

Marketing 101

Marketing Audience Electronics Retail 101

VideoWeek

MAY 27, 2022

IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020. Ad of the Week. Marketecture.tv

Ad Tech 59

Ad Tech Agency Media Audience 59