AdExchanger

MARCH 11, 2024

Our verification service filters out 99.9% Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites […] The post Adalytics Report Torches Ad Tech For Touting MFA Prevention, While Scarfing MFA Supply appeared first on AdExchanger.

Ad Tech 121

Ad Tech Verification services Advertising 121

Ad Monsters

MARCH 27, 2024

Experts expect the financial repercussions for individual publishers and ad tech firms will be insignificant. For example, Origin’s executives noted that although initial figures suggested a $15 million increase in ad revenue on Friday, it likely only amounts to around $600 at the accurate CPMs. .”

Ad Server 119

Ad Server Demand Side Platform Verification services CPM 119

Flashtalking by Mediaocean

DECEMBER 13, 2021

Technology developments will look to mitigate challenges such as individual overexposure with tools like cross-platform frequency management, and verification services to monitor channels vulnerable to fraud, such as CTV.” “The

Ad Tech 52

Ad Tech Verification services Media Advertising 52

Monetize More

MARCH 2, 2023

With Real-Time Bidding advertisers can specify where to promote their products or services and use ad verification services to prevent their ads from showing on illicit websites or pages. Brand protection: For an advertiser, protecting their brand is very important.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. They could also layer on an ad server to offer an additional layer of tracking and analytics for their campaigns. Verification Tech Verification services add an additional layer of tech to each ad campaign.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Digiday

MARCH 12, 2023

Speed reading Digiday senior news editor Seb Joseph, senior ad-tech reporter Ronan Shields and media editor Kayleigh Barber teamed up to examine the progress, and lack of, that The Trade Desk’s Open Path offering for publishers has made since launching last year.

Media 69

Media Conversion Verification services Agency 69

Smart-Hub

JUNE 17, 2024

Marketers may need to invest in creative development software, ad verification services, ad fraud detection and analytics tools, etc. However, most DSPs are equipped with traffic verification and other features. In case advertisers lack data for targeting, they may need to purchase it from a third-party provider.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60