illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. This initiative offers customers more advertising solutions for their audio and video ads , in-app digital experiences, and interactive ad formats (including call-to-action (CTA) ads).

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Ad Tech Daily

OCTOBER 17, 2024

GFR Media has integrated not only better ad management solutions but also more efficient formats for advertisers with the help of Caroda, a company […] The post GFR Media Uses Caroda to Better Video Ad Management appeared first on Ad Tech Daily.

Video Ads 105

Video Ads Media Ad Tech Advertising 105

Digiday

JULY 29, 2024

Connatix and JW Player are poised to strike a deal that will effectively amount to a merger of the two companies, according to sources, as the much-anticipated wave of mergers and acquisitions in ad tech gathers pace.

Ad Tech 91

Ad Tech Video Ads Media Marketing 91

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

AdPushup

FEBRUARY 17, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is predicted to reach [.]

Video Ads 98

Video Ads Ad Tech Media Advertising 98

VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

Video Ads 59

Video Ads Retail Marketing Ad Tech 59

Exchange Wire

JANUARY 30, 2025

AdPlayer.Pro, the worlds leading provider of online video advertising tech solutions, has launched new features in its flagship ad-enabled video player and enhanced its video ad server platforms functionality. According to the companys announcement, some of the latest updates focus on [.]

Video Ads 52

Video Ads Ad Server Advertising Viewability 52

Ad Tech Daily

JANUARY 14, 2025

Spray-and-pray approaches are going away, quickly, and […] The post The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns appeared first on Ad Tech Daily.

Ad Tech 111

Ad Tech Video Ads Media Advertising 111

Martech

OCTOBER 25, 2021

How Jagran New Media doubled video ad revenue with a managed AdOps service. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Me, showing off our tech stack to a marketing ops candidate.”

Video Ads 113

Video Ads SEO Ad Server Ad network 113

Ad Tech Daily

MARCH 15, 2023

Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK — MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice (..)

Video Ads 98

Video Ads Ad Tech Media Advertising 98

AdExchanger

MAY 5, 2024

Ad frequency is a problem at the campaign level, where CTV viewers can be exposed to the same ad creative across different media channels/streaming platforms well beyond […] The post Fixing CTV Ad Repetition Means Understanding How Ad Tech Enables It appeared first on AdExchanger.

Ad Tech 104

Ad Tech Media Ad Server Video Ads 104

VideoWeek

OCTOBER 27, 2022

“We want to bring the power of video advertising to more brands, no matter their size or level of resources,” said Tanner Elton, VP of US Sales at Amazon Ads. Citing a survey by production company Wyzowl, Amazon said 73 percent of consumers favour video ads, and 88 percent claim video ads have convinced them to buy a product.

Video Ads 111

Video Ads Retail Audience Advertising 111

Brid.tv

MAY 10, 2023

At the end of March 2023, IAB Tech Lab came out with a significant update that included a new video ad classification system meant to promote transparency in ad trading and clarify any confusion surrounding the categorization of instream and outstream video ads.

Video Ads 98

Video Ads Ad Inventory Ad Tech Advertising 98

Martech Series

FEBRUARY 7, 2023

AdPlayer.Pro reports the video ad serving volume increase and the newly-introduced video ad player functionality. AdPlayer.Pro, an international provider of outstream video advertising tech solutions, has announced the Q4 2022 business results.

Video Ads 52

Video Ads Ad Tech Impressions MarTech 52

Ad Tech Daily

DECEMBER 11, 2024

The complete report can be freely accessed at[link] Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […] The post New AdTech Report Shows the Impact of AI on Creative Ad Production appeared first on Ad Tech Daily.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Exchange Wire

APRIL 4, 2024

AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video ad serving platform. The post AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features appeared first on ExchangeWire.com.

Ad Tech 45

Ad Tech Video Ads 45

MNTN

NOVEMBER 17, 2023

And while they may be waiting for a bit longer to see those debuts, ad tech has evolved even more in the interim, ensuring that when that content does hit streaming platforms, the unclickable TV screen will be better optimized than ever before. Advertisers, to be sure, will still meet them on the couch.

Ad Tech 98

Ad Tech Retail Entertainment Video Ads 98

Ad Tech Daily

FEBRUARY 14, 2025

R2B2 specializes in maximizing online publishers […] The post R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platform in the CEE Region appeared first on Ad Tech Daily.

Ad Tech 84

Ad Tech Advertising Marketing Video Ads 84

Ad Monsters

SEPTEMBER 16, 2022

Here are 10 Hispanic/Latin American ad tech professionals making their mark on the industry. Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Seasoned Ad Tech Veteran.

Ad Tech 98

Ad Tech Ad Ops Media Communications 98

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 82

Ad Tech Demand Side Platform Ad Exchange Cookies 82

Martech Series

SEPTEMBER 20, 2022

AdPlayer.Pro to expand outstream video ad format portfolio with new Sticky ads variations. AdPlayer.Pro , a global provider of outstream video advertising solutions has announced the release of new units in its outstream video ads selection, supported by the company’s ad-enabled video player.

Video Ads 52

Video Ads Ad Tech MarTech Audience 52

Exchange Wire

FEBRUARY 29, 2024

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. The post AdPlayer.Pro Outstream Video Ad Tech Company Strengthens Prebid Partners Integration appeared first on ExchangeWire.com.

Video Ads 45

Video Ads Ad Tech Ad Server Advertising 45

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 96

Ad Tech Banner Ad Server Rich Media 96

Exchange Wire

OCTOBER 12, 2023

AdPlayer.Pro, an international provider of outstream video advertising technology, has introduced essential upgrades to its video ad serving platform. The post AdPlayer.Pro Digital Video Ad Tech Provider Rolls Out Ad Server Upgrades appeared first on ExchangeWire.com.

Ad Server 45

Ad Server Ad Tech Video Ads Advertising 45

Ad Monsters

DECEMBER 6, 2024

AI Is Already Transforming Search Experience and Monetization AI also threatens Googles outsized share of the programmatic ad market. Other leading programmatic platforms are already leveraging AI to enhance ad targeting and automate previously manual workflow processes.

eCommerce 98

eCommerce Ad Tech Video Ads Ad Targeting 98

Ad Tech Daily

OCTOBER 9, 2024

NEW YORK — Emplifi, a leading customer engagement platform, today released data that compares TikTok video ad performance against Facebook and Instagram Reels ads.

Impressions 98

Impressions Click Through Rate Video Ads Ad Tech 98

Exchange Wire

NOVEMBER 30, 2023

AdPlayer.Pro, an international provider of outstream video ad tech solutions, has announced the company’s Q3 2023 results. The post AdPlayer.Pro Online Video Ad Tech Company Reports Q3 2023 Results appeared first on ExchangeWire.com. Namely, Ms. Natalie Romankina, former [.]

Ad Tech 40

Ad Tech Video Ads 40

Exchange Wire

JULY 27, 2023

AdPlayer.Pro, an international provider of online video advertising technology has announced the appointment of Natalie Romankina as the company’s new chief executive officer. According to the announcement, with an extensive background in the online video advertising industry and a proven track [.]

Ad Tech 40

Ad Tech Video Ads Advertising 40

AdExchanger

JULY 21, 2022

Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?

Ad Tech 111

Ad Tech Video Ads Audience 111

Playwire

AUGUST 5, 2024

Key Takeaways Quality and Transparency Drive Success: The ad tech space is shifting its focus toward high-quality, clear performance metrics, and operational transparency. Publishers who embrace these principles are likely to thrive in the evolving ad tech landscape.

Ad Tech 52

Ad Tech Machine Learning CPM Ad Inventory 52

VideoWeek

MARCH 7, 2023

Gaming advertising business Venatus has today announced it has acquired AdinPlay, an ad tech business which specialises in monetisation of browser-based games. AdinPlay primarily runs ‘next to the game’ and ‘around the game’ placements, offering, video, display, audio, rewarded video, and interstitial ads.

Ad Tech 64

Ad Tech Video Ads Audience Advertising 64

VideoWeek

OCTOBER 10, 2024

Tesco Media and Insights Platform, the retail media business launched by British supermarket giant Tesco back in 2021, announced a number of updates to its offering at its Upfronts presentation this week, including the addition of video ads to the Tesco website and app. Follow VideoWeek on Twitter and LinkedIn.

Video Ads 59

Video Ads Retail Media eCommerce 59

AdExchanger

NOVEMBER 17, 2022

An interview withDave ClarkCEOAfter a five-year run as GM of Comcast-owned video ad tech platform FreeWheel, Dave Clark made the jump to programmatic ad platform TripleLift, which hired him as.

Ad Tech 111

Ad Tech Video Ads 111

AdPushup

SEPTEMBER 7, 2023

Outstream video ads play outside of traditional video players, such as in the middle of an article or on social media feeds. By 2021, 80% of internet traffic will be represented by video, as predicted by Cisco. Likewise, ad tech video ad spend is [.]

Video Ads 52

Video Ads Ad Tech Media Advertising 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? Of course, IAB Tech Lab’s guidelines are only that. In-stream vs. out-stream.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64