AdExchanger

JANUARY 18, 2023

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

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Ad Tech Viewability Cookies Advertising 118

The Ad Tech Blog

JULY 10, 2024

In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. RTB allows advertisers to bid for ad impressions in real-time, ensuring that their ads are shown to the most relevant audience.

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Advertising Viewability Machine Learning Ad Tech 130

Exchange Wire

OCTOBER 15, 2024

Ad tech startup XPLN.AI Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [.] has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest. The post XPLN.AI

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Viewability Advertising Ad Tech Impressions 115

AdExchanger

AUGUST 13, 2023

The post Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators appeared first on AdExchanger. Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

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Ad Tech Viewability 98

Adweek

JULY 10, 2023

Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability.

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Viewability Marketing Ad Tech 189

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad tech professionals always look for the best ways to resolve CTV’s measurement challenges.

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Ad Tech Viewability Real Estate Entertainment 95

Martech

AUGUST 5, 2024

Why it’s important to combat MFAs Combating MFA sites is important because they take advantage of digital ads for profit while offering little value to users. The creators of these sites gain by generating high volumes of cheap, low-quality traffic that meets surface-level metrics, such as viewability, but lacks genuine user engagement.

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Marketing Demand Side Platform Audience Impressions 119

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. Not only does it ensure better campaign performance for advertisers, but it also directly impacts publishers’ ad revenue , inventory management, and user experience. Table of Contents [ hide ] What Is Ad Viewability?

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Viewability Video Ads Fill rate Ad Server 52

illumin

DECEMBER 9, 2024

In digital advertising, IAB standards clearly define impressions as impressions that occur when an ad is displayed on a website, regardless of whether it is actually seen by a user. There are also standards for “viewable impressions,” which refer to ads that are seen by users. How are clicks per impression counted?

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Retail Media Advertising Viewability 52

Playwire

MAY 16, 2023

Key Points Viewability in digital advertising is a measurement that demonstrates the likelihood of visitors seeing the ads placed on your site. Advertisers use viewability ratings to determine how much — if anything — they can and will spend on your ad inventory.

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Viewability Fill rate Advertising Ad Inventory 52

illumin

NOVEMBER 14, 2024

Digital advertising has a clear standard for identifying an impression; IAB standards define an impression as when an ad is shown on a website, regardless of whether or not a customer sees it. Digital advertising also has standards for viewable impressions (when an as is seen by a customer). Follow @illuminHQ

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Retail Media Viewability Impressions 52

Digiday

DECEMBER 22, 2022

And, as always, trust is increasingly critical for ad tech to prove its value to both advertisers and publishers. Jochen Schlosser, Chief Technology Officer at Adform, spoke with the Custom in-house agency at Digiday Media about how ad tech will respond to questions around privacy, identity, sustainability and transparency in 2023.

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Ad Tech Cookies Viewability ROI 69

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

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Viewability Video Ads Ad Server ROI 52

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

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Viewability CPM Ad Inventory Advertising 52

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

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Viewability Advertising Impressions Media 122

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

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Viewability Advertising Impressions Brand Lift 52

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. .

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Viewability Advertising Impressions Cookies 102

Exchange Wire

OCTOBER 4, 2023

The post From Viewability to Impact: Adelaide’s Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns appeared first on ExchangeWire.com. Amid a backdrop [.]

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Viewability Advertising Ad Tech 52

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

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Viewability Media Advertising Ad Tech 116

Martech

DECEMBER 5, 2023

goes toward fees to ad-tech intermediaries. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. While most supply-side platforms (SSPs) took less than 5% of the ad spend, one SSP in the study took close to 45 percent of media spend.

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Demand Side Platform Viewability Impressions Ad Tech 112

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. “This integration sets the platform for quality standards within ad-supported gaming and allows advertisers to better understand and control the quality of their media on Anzu.”

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Viewability Media Advertising Ad Tech 84

VideoWeek

NOVEMBER 6, 2024

On the flip side, media quality was identified as the main barrier to programmatic adoption for both advertisers and agencies, noting concerns around MFA, fraud, brand safety, viewability and transparency.

Media 59

Media Cookies Agency Viewability 59

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The aesthetic of interstitial ads, without a doubt, instantly grabs users’ attention but is that always a good thing? YY: Mobile devices also saw a significant performance gap between banner and interstitial ads.

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Banner Viewability Interstitial Advertising Click Through Rate 98

More About Advertising

JULY 22, 2015

New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is.

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Viewability Media Ad Tech Agency 94

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

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Header Bidding Viewability Impressions CPM 65

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

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Viewability Advertising Ad Tech Finance 40

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

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Viewability Communications Agency Advertising 40

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

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A/B Testing Header Bidding Ad Server Impressions 104

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

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Viewability Ad Tech Advertising Marketing 68

VideoWeek

JUNE 30, 2022

In-play advertising (ads which appear within virtual worlds, as opposed to ads which appear in games’ menus or as interstitial ads during breaks in play) has faced this issue to an extent. New standards have been added for non-2D or video formats. .

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Viewability Advertising Ad Tech Impressions 59

PubMatic

MARCH 24, 2023

OpenWrap SDK is pre-integrated with the Open Measurement SDK (OM SDK), which is critical for advertisers to measure viewability and campaign performance. “By Built on open-source Prebid, it gives publishers granular control over their programmatic advertising business.

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Viewability Ad Exchange Advertising Ad Tech 113

VideoWeek

APRIL 20, 2023

“Just as metrics like viewability, ad fraud, and attention have been folded in with performance metrics, carbon must also be taken into consideration.” ” To achieve this, Scope3 recommends ad tech companies incorporate the gCO₂PM metric into their dashboards, and curate low-carbon media packages for easy activation.

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Click Through Rate Viewability Ad Tech Impressions 105

AdExchanger

FEBRUARY 13, 2024

After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions.

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Ad Tech Audience Agency Advertising 119

Ad Monsters

SEPTEMBER 14, 2022

Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries. As a top Google MCM Program Partner, the ad tech company is mindful of adhering to strict ad quality guidelines, transparency, and account structure.

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Machine Learning Viewability Ad Tech Video Ads 98

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Enter GroupM’s m-List, an “inclusion list” only available in the U.K.

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Viewability Ad Inventory Ad Tech Media 69

MNTN

MARCH 24, 2023

All of this said, advertisers need the right tools and capabilities from streaming ad tech to be able to reach those specific decision makers, among other groups. At this point in major streaming networks’ ad evolution however, some are still working out the kinks when it comes to targeted advertising.

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Viewability Ad Targeting Ad Tech Advertising 98

Martech Series

NOVEMBER 16, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention. Rich Ashton, managing partner at FirstPartyCapital, adds: “This is one of the most exciting categories within ad tech right now, and Lumen is at the very forefront of the innovation curve.

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Machine Learning Viewability Ad Tech MarTech 83