AdExchanger

NOVEMBER 21, 2023

I have no idea how I came to possess this artifact of ad tech history, but there it was, blaring at me from a pile of old papers: “Gigantic First Issue!! It […] The post Thirteen Years Of Ad Tech Progress In One AdExchanger Comic appeared first on AdExchanger.

Ad Tech 119

Ad Tech Click Through Rate Advertising Ad network 119

PubMatic

NOVEMBER 1, 2024

In the ad tech world, we’re gearing up for peak seasonality at the end of the year. Deck the Halls with High Viewability : DSP-level buying patterns show a shift to high-viewability inventory placements. Ad buyers want performance from their ads – any format, any device.

Header Bidding 96

Header Bidding Viewability Ad Tech Ad Inventory 96

Brid.tv

FEBRUARY 19, 2023

While it ensures effective campaign performance for advertisers, video ad viewability is just as crucial for publishers as it can directly impact their revenue, inventory optimization, and user experience. To achieve a successful video ad monetization strategy and gain higher ROI, publishers need to enhance their ad viewability.

Viewability 52

Viewability Video Ads Ad Server ROI 52

AdExchanger

JANUARY 10, 2024

Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 122

Ad Tech Cookies Conversion Media 122

AdExchanger

AUGUST 13, 2023

The post Ad Tech Is ‘Easy Pickings’ For Data Privacy Regulators appeared first on AdExchanger. Even companies that make good-faith efforts to comply with data protection laws can unwittingly end up with front-row seats to the privacy theater.

Ad Tech 98

Ad Tech Viewability 98

AdPushup

JUNE 12, 2022

Ad Viewability is a key factor affecting the price that advertisers are willing to pay for your ad inventory, making viewability one of the few levers that publishers have to influence bid rates. Being able to monitor and optimize ad viewability can directly increase your CPM rates.

Viewability 52

Viewability CPM Ad Inventory Advertising 52

Exchange Wire

OCTOBER 4, 2023

The post From Viewability to Impact: Adelaide’s Marc Guldimann on Meaningful Attention Amid Ad Clutter and Privacy Concerns appeared first on ExchangeWire.com. Amid a backdrop [.]

Viewability 52

Viewability Advertising Ad Tech 52

AdExchanger

JANUARY 18, 2023

When faced with a recession, brands should focus on fundamental changes that save money and drive efficiency while seeking ways to get more out of their data, technology and ad The post Clear Out Your Ad Tech For A Better 2023 Strategy appeared first on AdExchanger.

Ad Tech 99

Ad Tech Viewability Cookies Advertising 99

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . Ad tech professionals always look for the best ways to resolve CTV’s measurement challenges.

Ad Tech 91

Ad Tech Viewability Real Estate Entertainment 91

Adweek

SEPTEMBER 18, 2023

Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only.

Viewability 356

Viewability Media Advertising Ad Tech 356

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. To discuss the latest trends on all things viewability, I recently chatted with Janelle De Rivera, Director of Product Management for Moat Analytics at Oracle Advertising.

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Digiday

DECEMBER 22, 2022

And, as always, trust is increasingly critical for ad tech to prove its value to both advertisers and publishers. Jochen Schlosser, Chief Technology Officer at Adform, spoke with the Custom in-house agency at Digiday Media about how ad tech will respond to questions around privacy, identity, sustainability and transparency in 2023.

Ad Tech 55

Ad Tech Cookies Viewability ROI 55

Adweek

JULY 10, 2023

Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to high-attention ads. It's the latest in the industry's lunge toward transacting on attention, a potentially more viable success metric compared with measures like viewability.

Viewability 189

Viewability Marketing Ad Tech 189

Ad Monsters

DECEMBER 21, 2023

Every now and then, a new ad tech term, acronym, or technology pops up, and we’re all fishing around trying to figure out what the hell they mean. That’s why we created our explainer series, so we can keep you up to date on the newest ad tech trends and fads. This is the place for you.

Header Bidding 61

Header Bidding Viewability Impressions CPM 61

VideoWeek

OCTOBER 18, 2023

This approach led to several negative outcomes, such as oversaturation of ads on web pages and in apps, as well as intrusive formats, as publishers rushed to satisfy buyers’ viewability demands. In the race to secure more impressions, the digital advertising industry has pumped an enormous amount of carbon into the Earth’s atmosphere.

Viewability 122

Viewability Advertising Impressions Media 122

illumin

NOVEMBER 14, 2024

Digital advertising has a clear standard for identifying an impression; IAB standards define an impression as when an ad is shown on a website, regardless of whether or not a customer sees it. Digital advertising also has standards for viewable impressions (when an as is seen by a customer). Follow @illuminHQ

Retail 52

Retail Media Viewability Impressions 52

VideoWeek

OCTOBER 28, 2024

For us, CTV can be all of the above, as long as it is professionally produced, brand-safe content delivered on a CTV device which is 100 percent viewable, and often viewed by one or more people. Which ad tech solution has delivered the most impact for your business? How have you come to those results?

Viewability 64

Viewability Ad Tech Agency Audience 64

Brid.tv

OCTOBER 25, 2024

While traditional metrics like viewability have long been the go-to measure, a growing body of research shows that attention measurements provide a far more accurate and meaningful understanding of how consumers engage with ads. This approach ultimately drives higher ROI for brands and boosts the potential ad revenue for the publisher.

Viewability 52

Viewability Advertising Click Through Rate Video Ads 52

Ad Monsters

DECEMBER 13, 2022

By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. Viewability and Brand Safety: The Effect of Companion KPIs . KPIs like viewability and brand safety might not require an ID for measurement purposes, but they are often linked to a KPI impacted by ID changes. .

Viewability 98

Viewability Advertising Impressions Cookies 98

Playwire

JANUARY 15, 2023

Google Ad Manager (GAM) is a management platform for digital advertising that is accessible for free, and has the option to pay for more premium features (if you qualify). Following some key best practices can help make GAM more effective for publishers.

Viewability 52

Viewability Ad Tech Advertising 52

VideoWeek

JUNE 28, 2023

. “Put simply, over 90 percent of ads on GVP are visible to people across the web – and advertisers are only paying for ads when they are viewed.” ” He added that all GVP publishers must comply with its standards, and viewability is monitored by third-party verification partners.

Video Ads 122

Video Ads Viewability Ad Tech Advertising 122

VideoWeek

JUNE 30, 2022

In-play advertising (ads which appear within virtual worlds, as opposed to ads which appear in games’ menus or as interstitial ads during breaks in play) has faced this issue to an extent. New standards have been added for non-2D or video formats. .

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Martech Series

JULY 28, 2022

Through this collaboration, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform. “This integration sets the platform for quality standards within ad-supported gaming and allows advertisers to better understand and control the quality of their media on Anzu.”

Viewability 84

Viewability Media Advertising Ad Tech 84

AdPushup

MAY 29, 2022

This fact inevitably boosts ad growth. According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. 29% Of people’s daily screen time is spent looking at smartphones. Mobile media time spent is higher at 51% compared to [.].

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52

Ad Monsters

JUNE 18, 2024

Known for its influential role in the ad tech ecosystem, The Trade Desk’s move to create this list has sparked a range of reactions from industry experts, publishers, and advertisers alike. Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

Ad Monsters

APRIL 25, 2024

Brian Murphy has been in the digital ad-tech industry since the 1990s, working at various companies, including DoubleClick, Yahoo! In 2020 he joined OpenX as Senior Vice President, Buyer Development, getting involved in the ad tech company’s path to net zero. But if you look at ad tech, it’s a much different story.

Ad Tech 52

Ad Tech Viewability Non-Profit Media 52

Martech

DECEMBER 5, 2023

goes toward fees to ad-tech intermediaries. goes to low-quality media, including invalid traffic (IVT) and made-for-advertising (MFA), non-viewable and non-measurable inventory. While most supply-side platforms (SSPs) took less than 5% of the ad spend, one SSP in the study took close to 45 percent of media spend.

Demand Side Platform 108

Demand Side Platform Viewability Impressions Ad Tech 108

More About Advertising

APRIL 10, 2017

Viewability has been a pressing issue in the digital advertising industry for some time now. It’s an industry buzzword and a huge driver of consumer demand, but the standardization around the methodology has been nonexistent.

Viewability 40

Viewability Advertising Ad Tech Finance 40

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Digiday

JULY 27, 2023

As of July 27, DoubleVerify will support in-game advertising and offer its suite of measurement tools internationally to marketers to gauge the performance of their in-game ads. The move represents the ad tech industry’s latest bid to increase marketers’ trust and confidence in this emerging channel.

Viewability 61

Viewability Ad Tech Advertising Marketing 61

Exchange Wire

JUNE 30, 2022

Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients. . Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [.].

Media 52

Media Viewability Ad Tech Advertising 52

Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. Just as there are viewability and brand safety standards, the industry should adopt a high-quality standard for data compliance. The post 90% of U.S.

Viewability 105

Viewability GDPR Cookies Ad Tech 105

Digiday

JULY 23, 2023

In the ongoing quest to take more control of the available ad inventory in the programmatic market, SSP proprietors, like GroupM, have been cracking down on which domains they’re willing to sell. Enter GroupM’s m-List, an “inclusion list” only available in the U.K.

Viewability 66

Viewability Ad Inventory Ad Tech Media 66

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The aesthetic of interstitial ads, without a doubt, instantly grabs users’ attention but is that always a good thing? YY: Mobile devices also saw a significant performance gap between banner and interstitial ads.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

More About Advertising

AUGUST 10, 2017

The vexed question of who, if anyone, sees online ads has maybe moved on a bit.

Viewability 40

Viewability Communications Agency Advertising 40

Ad Monsters

AUGUST 15, 2024

Google’s Android Privacy Sandbox isn’t just another update — it’s a fundamental overhaul of mobile ad infrastructure enhancing user privacy, and impacting how ads are served and measured. But as with any ad tech update, every overhaul comes with both opportunity and complexity.

Ad Tech 102

Ad Tech Ad Targeting Viewability Shipping 102

AdExchanger

JUNE 7, 2022

On Tuesday, Human Ventures announced a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate. This is on top of the.

Viewability 103

Viewability Media Advertising Ad Tech 103