Adweek

JANUARY 24, 2025

Because while the populus might not realize, Lynch--the lifelong creative that he was--also had an incredible, impactful career in advertising. While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more.

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Advertising 299

Adweek

OCTOBER 28, 2024

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK.

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Audience Advertising Conversion 299

Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

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Adweek

JANUARY 7, 2025

Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.

Entertainment 277

Entertainment Demand Side Platform Ad Server Advertising 277

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

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Advertising ROI CPA Conversion 121

Adweek

MARCH 11, 2025

The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. and Australian, said Sara Badler, chief advertising officer, North America, The.

Advertising 191

Advertising Ad Tech 191

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

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Advertising Non-Profit MarTech SEO 131

Adweek

MARCH 12, 2025

Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal.

Food 197

Food Advertising Media Retail 197

Adweek

FEBRUARY 21, 2025

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM).

Demand Side Platform 175

Demand Side Platform Advertising Ad Tech 175

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 122

Media Advertising Conversion Rate Machine Learning 122

Adweek

JANUARY 7, 2025

At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory.

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Advertising Media 321

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. The Brand Report solves a major pain point for brand advertisers. Make faster, more informed decisions about your brand advertising investments. ” Why we care. Processing.

Advertising 108

Advertising Audience MarTech Marketing 108

Adweek

NOVEMBER 14, 2024

X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3

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Advertising Entertainment Media 364

Adweek

JANUARY 19, 2025

In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations."

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Advertising Audience 344

Adweek

JANUARY 24, 2025

Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Poppi declined to share further details about the creative. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue.

Advertising 290

Advertising Agency Food 290

Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

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Retail Advertising Media Agency 325

Adweek

MARCH 11, 2025

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.

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Ad Inventory Advertising Audience Media 202

AdExchanger

DECEMBER 31, 2024

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement after all, generative AI only hit the mainstream two years ago.

Machine Learning 114

Machine Learning Advertising 114

Adweek

FEBRUARY 28, 2025

Under pressure from bipartisan lawmakers, Google, Amazon, and other major ad industry players have shared the actions they're taking after they inadvertently helped facilitate advertising on a site known to host child sexual abuse material (CSAM). Amazon has issued refunds to advertising customers whose ads appeared on the website.

Advertising 334

Advertising Ad Tech Media 334

Adweek

JANUARY 15, 2025

For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to. The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology.

Electronics 310

Electronics Advertising Marketing 310

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

JANUARY 7, 2025

Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads. Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases.

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eCommerce Advertising Marketing 298

AdExchanger

FEBRUARY 9, 2025

To attract advertisers, Bloomberg is pitching them on not just reach but contextual relevance. The post Bloomberg Is Bullish On Contextual Advertising And FAST Channels appeared first on AdExchanger. That rationale inspired the companys latest contextual ad product, AdService, which it launched in January.

Advertising 115

Advertising Media 115

Adweek

JANUARY 9, 2025

Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities.

Machine Learning 290

Machine Learning Advertising Audience 290

Adweek

JANUARY 14, 2025

Advertisers who follow them can unlock a $175 billion opportunity. This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms.

Advertising 290

Advertising Ad Tech 290

Adweek

JANUARY 28, 2025

TikTok is easing advertisers' concerns over running ads on the platform, assuring them they are not impacted by the divest-or-ban law, according to an email to a media executive at a major brand, and reviewed by ADWEEK. The company stressed that the law only applies to those who "distribute, maintain, or update TikTok by means.

Advertising 272

Advertising Media 272

Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

Fashion 312

Fashion Agency Advertising 312

Adweek

FEBRUARY 12, 2025

Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,

Advertising 277

Advertising Video Ads 277

Adweek

MARCH 10, 2025

Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated "Come Back Stronger" campaign. The purpose of the ad was to boost Volvo's visibility in Saudi Arabia; it was also.

Advertising 246

Advertising 246

Adweek

DECEMBER 9, 2024

The mega-merger between the two New York-listed businesses will create the world's largest advertising group. Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG).

Advertising 328

Advertising Media Agency 328

Adweek

MARCH 4, 2025

The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments--year-long TV budgets that are.

Demand Side Platform 292

Demand Side Platform Advertising Retail Media 292

Adweek

FEBRUARY 25, 2025

edition on Tuesday, marking a shift in its digital strategy as the general interest publisher seeks to diversify its revenue streams beyond advertising. The Daily Mail introduced its first paywall for its U.S. DailyMail+ is part of a broader plan from the privately owned title to attract 1 million paying subscribers by 2029, according to.

Advertising 335

Advertising 335

Ad Tech Daily

MARCH 10, 2025

The FT1000 is an annual listing of Europes fastest-growing companies, compiled by the Financial Times and Statista based on average annual revenue growth over a […] The post The Financial Times Names Almedia Third Fastest-Growing Company in Europe, Number One in Advertising appeared first on Ad Tech Daily.

Advertising 94

Advertising Ad Tech Media Marketing 94

Adweek

FEBRUARY 6, 2025

billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 69 billion -- Amazon's run rate for its advertising business. The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. 638 billion -- Overall net sales in 2024, a.

Advertising 292

Advertising Ad Tech Retail Media 292

Adweek

MARCH 3, 2025

BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb.

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Affiliates Agency Advertising Ad Tech 312

Adweek

JANUARY 8, 2025

Meta might have opted for a content moderation tactic similar to X, but don't expect brands to boycott Facebook in the same way they did Elon Musk's platform.

Advertising 290

Advertising Media 290

Adweek

MARCH 5, 2025

Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash. Blis' technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data.

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Cookies Ad Targeting Advertising Ad Tech 249