Adweek

JUNE 13, 2024

ADWEEK's annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year's cohort defied challenges to make exceptional work in their respective fields.

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Adweek

DECEMBER 13, 2024

Beating bad actors can maximize spends, minimize waste, and optimize outcomes for digital advertisers, according to Geoff Stupay, vp of media strategy at cybersecurity firm Human. This post was created in partnership with Human Online fraud prevention isn't just about protecting brands and their customers.

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Adweek

NOVEMBER 11, 2024

In advertising, decisions in the boardroom don't result in life threatening situations. For some veterans making the transition to civilian life, advertising may seem a less stressful option, even if skills learned in the armed forces might not directly translate to.

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Adweek

SEPTEMBER 10, 2024

Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency's global executive committee and report to Devika Bulchandani, Ogilvy's global CEO. Gordon previously served as Ogilvy U.K. CEO, overseeing operations and securing significant account wins including Molson Coors and Valeo Foods.

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Adweek

SEPTEMBER 24, 2024

TV isn't like it used to be, so TV advertising shouldn't be either. Amid industry consolidation, cord-cutters, cord-nevers, and a shifting streaming and linear landscape, entering the TV advertising space can be overwhelming.

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Adweek

JULY 30, 2024

Today, NBCU announced it's delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%.

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Adweek

OCTOBER 15, 2024

In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. This legal.

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Adweek

SEPTEMBER 5, 2024

The financial news publisher The Wall Street Journal is offering advertisers a performance guarantee, timed to the upcoming U.S. presidential election, to dissuade them from pausing their ad campaigns during the period. 15 and Nov.

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Adweek

NOVEMBER 12, 2024

Disney Advertising wants more brands to know, "You've got a friend in me." The company recently told ADWEEK it realigned the organizational structure of its ad sales to better reach midmarket advertisers, with the goal of offering more localized, consultative services and supporting growth areas around data, automation, and outcomes.

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Adweek

OCTOBER 15, 2024

X (formerly Twitter) dismissed Unilever from its ongoing lawsuit against advertisers, which accuses several brands of conducting an "illegal boycott" of its business.

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Adweek

OCTOBER 14, 2024

X (formerly Twitter) has dismissed Unilever from its ongoing lawsuit against advertisers which accuses several brands of conducting an "illegal boycott" of its business. Per a court filing, X has dropped Unilever's name from legal proceedings initiated in August.

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Adweek

SEPTEMBER 20, 2024

Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal.

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Adweek

NOVEMBER 12, 2024

Reinhard stepped into Netflix's top advertising role in October 2023, following the departure of former ads president Jeremi Gorman, who surprisingly left one year into the streamer's ad-supported tier launch. Amy Reinhard's first year as Netflix's ad sales president has "definitely been a whirlwind," in her words.

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Adweek

DECEMBER 3, 2024

Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release, Walmart noted that the purchase of Vizio and its SmartCast Operating System, which has more than 18 million active accounts, will enable the.

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Adweek

NOVEMBER 20, 2024

Campopiano, who joined McCann Worldgroup and McCann as global chief creative officer a little over a year ago, says he was drawn to one of advertising's most well-known agencies for its. Javier Campopiano is obsessed with the truth.

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Adweek

OCTOBER 28, 2024

Google has been pitching advertisers on a new AI-powered search tool, called Search Bidding Exploration, which aims to find new pockets of valuable traffic. It does this by identifying lower-traffic queries within search that actually drive conversions, according to documents seen by ADWEEK.

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Adweek

DECEMBER 6, 2024

In only its second year hosting the NFL Black Friday game, Amazon has had no problem staying on offense and moving forward. Drawing 13.51 million viewers to see the Kansas City Chiefs eke out a 19-17 win over the Las Vegas Raiders--and increasing its audience 41% from the roughly 9 million who watched the New.

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Adweek

AUGUST 22, 2024

Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform.

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Adweek

OCTOBER 3, 2024

Sitting here drinking an AriZona iced tea, I find myself contemplating the value of independence. First, you should know, I am not usually found with an AriZona iced tea--at least not since the days of chugging them post-hangover in college. But recently, I saw a story on the Today Show where the founder, Don Vultaggio,

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Advertising Agency 312

Adweek

OCTOBER 23, 2024

Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc Pritchard, such ordinary things can hold creative opportunities.

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Advertising 278

Adweek

OCTOBER 18, 2024

Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar Raghavan. Raghavan has led the K&I unit since 2018, and he will become chief technologist at Google. Prabhakar has decided that it's time to make.

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Advertising 277

Adweek

NOVEMBER 5, 2024

Digital ad buyers rely heavily on social media, but Greg Wester senior vice president of marketing at mobile adtech company Digital Turbine, believes they're missing big opportunities. Digital Turbine sponsored a panel at ADWEEK's Mediaweek event in New York.

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Adweek

DECEMBER 3, 2024

Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats.

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Adweek

DECEMBER 5, 2024

The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made.

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Adweek

JULY 25, 2024

Walmart Connect, Walmart's advertising arm, will begin selling in-store ads to brands that don't sell products on Walmart's shelves--known as non-endemic advertisers--like financial companies, auto brands and quick-service restaurants. The new offering was shared.

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Adweek

DECEMBER 3, 2024

With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. adults recalled seeing a video advertisement in a physical retail environment during the prior 30 days, according to. The increase, however, isn't limited to tiny squares on a smartphone. In 2024, 68.6

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Adweek

AUGUST 6, 2024

X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK.

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Adweek

DECEMBER 9, 2024

The mega-merger between the two New York-listed businesses will create the world's largest advertising group. Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG).

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Adweek

SEPTEMBER 11, 2024

A former Google advertising executive testified in the US antitrust case against Google, painting a picture of a company where it can be difficult to make change. The Department of Justice is trying to prove that Google's ad business is a monopoly with tools that control how both advertisers and publishers buy and sell digital.

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Adweek

OCTOBER 8, 2024

Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York. According to Meta, 60% of users' time on both platforms is now spent watching videos.

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Adweek

AUGUST 14, 2024

Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers. The change could raise ad prices but also increase advertisers' trust in the fidelity of Meta's ad systems, ADWEEK has learned.

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Adweek

DECEMBER 6, 2024

GroupM projects that the global advertising industry will surpass $1 trillion in total revenue for the first time this year. 9), the WPP media investment firm estimates that global advertising revenue will increase 9.5% In its This Year Next Year 2024 End of Year Global Forecast, released today (Dec. this year, up from the 7.8%.

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Adweek

AUGUST 6, 2024

Uber expects to be ahead of its goal to make advertising a billion-dollar business this year. Uber Advertising's annual revenue run rate--a metric that estimates how much it will make this year based on results so far--surpassed $1 billion, the company announced today during its quarterly earnings call.

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Adweek

JULY 8, 2024

Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.

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Adweek

SEPTEMBER 5, 2024

Location-sharing application Life360 is launching its direct advertising sales business today, with Uber as one of its first major advertisers, the company shared with ADWEEK exclusively.

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Adweek

JULY 29, 2024

Advertising giant WPP is working with chip manufacturer Nvidia to use gen AI in making 3D landscapes and products for advertisers. Under the deal, WPP will be able to turn simple text prompts like "build a table in an empty room" or "build a giant rainforest with exotic flowers and rays of sunlight" into detailed,

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Manufacturing Advertising 336

Adweek

OCTOBER 15, 2024

That was one of many advertising- and adtech-related developments that the commerce giant announced today at Amazon unBoxed, its annual advertising. Brands can now use generative AI to make audio ads--in addition to images and video--through Amazon Ads' self-service tools.

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