Martech Series

AUGUST 4, 2022

and/or its affiliates in the U.S. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. The post SiteSpect Named in 2022 Gartner Magic Quadrant for Personalization Engines appeared first on MarTech Series. Gartner and Magic Quadrant are registered trademarks and service marks of Gartner, Inc.

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Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

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Martech Series

JUNE 20, 2022

What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy. Read More !

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Marketing GDPR MarTech Affiliates 88

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

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Marketing Audience Click Through Rate Conversion 130

Martech Series

FEBRUARY 13, 2023

Marketing Technology News: MarTech Interview with Carsten Storm, Head of Digital Marketplace at SAP “At Terakeet, we’ve built our company with the goal of helping enterprise organizations connect with their customers, drive new revenue, and increase brand value,” said Mac Cummings, Terakeet CEO.

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Martech Series

JULY 26, 2022

Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. The company sits at the intersection of multiple, multi-billion-dollar markets across advertising technology, affiliate marketing and ecommerce, consumer data and publisher tools.

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Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. How those audiences are modeled. However, it’s just as crucial to be aware of targeting audiences that could be stigmatizing or just too personal. Get MarTech! Processing.

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Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K.

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Account-Based Advertising MarTech GDPR Audience 111

Martech Series

DECEMBER 9, 2022

Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND. Here are some tactics that every B2B marketer or digital advertisers should be aware of: 1. You create innovative marketing or advertising campaigns, but at the same time, paying attention to each detail can be quite helpful. Video by WeWork.

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Martech Series

NOVEMBER 11, 2022

Marketers utilizing performance marketing are also likely to increase revenue streams, specifically through affiliate marketing. Lastly, performance marketing offers a more creative way to reach those audiences you haven’t yet swayed. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

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CPL Marketing CPA Affiliates 88

Martech Series

JULY 1, 2022

Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. Many brands maintain online strategies that worked for them in the past: putting most of their marketing budgets into advertisements, partnerships, and direct selling. Who is their target audience? Misallocated marketing budgets.

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Marketing SEO Mobile Search ROI 102

Martech

DECEMBER 29, 2021

“The retailers who prioritize first-party data sources from customer journey data, CRM platforms, POS systems, retail apps, affiliate marketing programs, etc. To acquire new customers, the advertising ecosphere will have to be more data-driven than ever because of rising consumer expectations for relevant ads. will be well-positioned.

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Cookies Retail Communications Conversion 129

Martech

JANUARY 3, 2024

Online advertising seems like the perfect mix of creativity and data. Almost every aspect of digital advertising is measurable. That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Advertiser: “Hey, I’m not seeing my ad on your site.”

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Martech

NOVEMBER 30, 2021

When possible, advertising should complement your content, not distract from it. Google rolled out their latest “Link Spam” Update in July, which specifically targets links from guest blog posts, affiliate links, and links within sponsored content. Is your content easy to consume? Wrapping things up. The post Lost SEO traffic in 2021?

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Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. based Dennis Publishing, at our recent MarTech conference. More from the MarTech Conference >> Change management. “I

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Martech Series

JULY 7, 2022

MediaNews Group will also explore the option to adopt additional Taboola offerings including high impact mid article placements, which provide new opportunities for brand advertisers to tap into their large audiences in brand safe and highly visible formats. said Adam Singolda, CEO and founder at Taboola.

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Affiliates MarTech Audience Marketing 83

Martech

JULY 15, 2021

AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail. Yelp launches new platform: Yelp Audiences . By working directly with advertisers, Yelp reduces the need for them to purchase consumer data from third parties. Read more here.

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Audience Retail Affiliates Marketing 113

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Streaming and CTV advertising continue to climb CTV and traditional linear advertising will be in close competition for ad dollars.

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VideoWeek

JULY 1, 2022

The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Snap has launched a paid version of the Snapchat app, signalling a step away from the company’s advertising-based revenue model. Deliveroo is expanding its advertising offering on the website and app, the company has announced.

eCommerce 52

eCommerce Cookies GDPR Media 52

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Key Services: Audience intelligence. Landing page design.

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Agency Conversion Rate SEO ROI 52

Single Grain

JULY 5, 2023

Here’s how: Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. Specify Your Audience: Describe your target demographic. Specify Your Audience: Describe your target demographic.

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Marketing SEO A/B Testing Pop-Up 52

Martech Series

OCTOBER 12, 2022

Marketing Technology News: TrafficGuard Partners with Leading Online Gaming Affiliate Tracking Platform RavenTrack. “We’re thrilled to help more broadcasters reach TuneIn’s expansive audience.” ” Marketing Technology News: MarTech Interview With Nick Ford, CMO at Mendix.

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Affiliates MarTech Conversion Audience 84

Martech

JUNE 13, 2022

Affiliate programs might drive sales with just five to 10 percent of membership. It’s about understanding your target audience.” B2B marketers should strive to know their audience better than they do. The post Today’s B2B buyers are calling the tune appeared first on MarTech. Yesterday’s waltz. Shiao said. “I

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Clickbait Conversion Communications Affiliates 96