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AI-powered martech releases and news: Jan. 18

Martech

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Get MarTech! The post AI-powered martech releases and news: Jan.

MarTech 112
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Responding To a Growing Demand for Local Brands, Admitad Enters the Hungarian Market

Martech Series

With this, local brands and publishers will gain access to the company’s tools, gain a broader range of revenue channels, increase brand awareness, establish long-term business partnerships, and improve key business metrics. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

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impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth

Martech Series

The industry is seeing an enormous wave of investments and technology that will fast track growth for the brands, agencies and publishers that want to efficiently acquire revenue at scale and to build trust with their customers. Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow.

Agency 91
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Performance Marketing Best Practices

Martech Series

There are a few key benefits brands can gain from implementing a performance marketing plan. First, you’re likely to see an increase in general brand awareness, as no campaign is truly 100% performance or 100% brand, there is always a crossover. How You Can Measure Against Performance Marketing.

CPL 88
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Marketing 136
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Digital Marketing Consulting

AdvertiseMint

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email.

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How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year

Martech

Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure and drive up sales through digital channels like CTV. Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Get MarTech!