Remove Advertising Remove Affiliates Remove CPM
article thumbnail

Sounding off on podcast advertising

illumin

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Marketers see a lot of potential in this platform and – in turn – investing in podcast advertising. What is podcast advertising?

article thumbnail

WTF is ID spoofing?

Digiday

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID

Exchange Wire

ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a [.].

CPM 52
article thumbnail

Affiliate Definition: Different Types, Best Niches, and How to Become an Affiliate Marketer

Lemonads

Becoming an affiliate is a great way to take control of your professional life and make money out of the knowledge you already have. Affiliate marketing is one of the most popular forms of digital advertising and companies rely on this technique to connect with different consumer segments that have distinct needs.

article thumbnail

Why Is Affiliate Marketing Complementary to Google Ads Campaigns?

Lemonads

Affiliate marketing compliments google ads. With the above in mind, finding the best techniques to help you advertise your solutions isn’t always easy, especially if you consider the number of different alternatives you have available. In most cases, affiliates receive a commission for each conversion they generate.

article thumbnail

How Video Publishers Can Create A Comprehensive Ad Monetization Strategy

Ad Monsters

New players entering the CTV and streaming TV advertising game must overcome specific roadblocks. From low inventory prices and a limited viewership base to few partnerships with premium advertisers, it can take a long time before your expenses pay off and you enter the growth stage. But the good news?

CPM 105
article thumbnail

Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different. What is an Ad Network?