Advertising Affiliates GDPR MarTech 
Martech
AUGUST 23, 2024
No, that’s not something entirely new; but interventions in the tech space (impacting martech and adtech ) are becoming increasingly frequent. For example: Amazon lost its appeal challenging a DSA requirement to make publicly available a repository containing detailed information on its online advertising. In Europe, at least.
Martech Series
JUNE 20, 2022
What should marketers keep in mind as they look to refining their martech stack? MarTech Quote-of-the-Week! Top MarTech News of The Week: 13 th June to 17 th June. Seedtag acquires KMTX to boost contextual performance for advertisers. MarTech QnA with the Expert. OTT Is Revolutionizing Advertising.
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Martech
JUNE 29, 2022
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.
Martech
OCTOBER 1, 2022
And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. It’s the direct result of emerging consumer privacy laws like GDPR and CCPA. Ironically, U.S.
Martech
OCTOBER 29, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. based Dennis Publishing, at our recent MarTech conference. Chris Wood, Editor.
Martech
OCTOBER 21, 2021
Call analytics platform vendors are leveraging the growth in native social advertising and click-to-call to more seamlessly integrate social media and call analytics. Martech ecosystem integration. Most vendors also offer APIs to facilitate importing and exporting third-party data from external marketing and advertising systems.
VideoWeek
JULY 1, 2022
Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The regulator fined Amazon €35 million for forcing advertising cookies on Amazon.fr Deliveroo is expanding its advertising offering on the website and app, the company has announced.
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