Advertising Affiliates Impressions MarTech 
Martech Series
OCTOBER 7, 2022
TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. billion to an impressive $127.45 billion to an impressive $127.45 billion by 2025, according to Research and Markets.
Martech Series
JULY 13, 2022
Longtime Viamedia Team Member to Lead Growing Roster of TV Advertising Sales Partnerships. Viamedia , the leading fully-integrated independent cross-media local advertising company, announced Madeline Kissel has been promoted to vice president of affiliate relations and business development.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 29, 2022
Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.
Martech
JUNE 2, 2022
Some 17% of all traffic from affiliate programs is fake, according to security firm CHEQ , up from 10% two years ago. The advertisers who are paying the money, they want to buy hundreds of billions of ad impressions. Nothing is likely to change until advertisers stop paying for fictitious data. Processing.Please wait.
Martech Series
JULY 26, 2022
Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner. The company sits at the intersection of multiple, multi-billion-dollar markets across advertising technology, affiliate marketing and ecommerce, consumer data and publisher tools.
Martech
OCTOBER 19, 2022
But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Some more obvious examples of these audiences could include religion, political affiliation, mental health, military status or even data that reveal personal or financial hardship. Get MarTech!
Martech
JANUARY 9, 2024
When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Affiliate marketing. Also, set reasonable benchmarks to measure performance — impressions, click-through rates, conversions, etc. Brand ambassadors. Product reviews.
Expert insights. Personalized for you.
89 
Let's personalize your content