Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why
Martech Series
SEPTEMBER 13, 2022
Paid advertising is a great investment in terms of increased traffic, better visibility, and improved sales. A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action. The story is fast changing, however. Use ads.txt file.
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