Martech Series

JUNE 17, 2022

Learn about the tools some of the best affiliate marketers use to build their empires… Affiliate marketing is becoming more and more popular these days as people trade in their 9-5 work-life for an opportunity to be their own boss. As everything comes with its pros and cons, affiliate marketing is no different.

Affiliates 110

Affiliates SEO Marketing ROI 110

Martech Series

OCTOBER 7, 2022

TrafficGuard’s Affiliate Protection Product will offer full-funnel ad protection to prohibit the negative effects of invalid traffic and ad fraud on advertising performance. Affiliate marketing is a crucial strategy employed by these gaming and sports betting companies, for faster, quicker customer acquisition.

Affiliates 89

Affiliates ROI Ad network Cookies 89

Martech Series

NOVEMBER 17, 2022

The merchant gets a sale and often some insight or data points on how well, or not so well, its advertising or affiliate programs are reaching consumers. It also makes it impossible for the retailer to determine if its customer acquisition programs, like paid media or affiliate partnerships, actually work. That has led clean.io

Affiliates 87

Affiliates Retail Conversion Rate MarTech 87

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

Affiliates 100

Affiliates Marketing CPA ROI 100

Martech Series

JULY 1, 2022

Marketing Technology News: MarTech Interview With Brandon Rae, VP of Sales at Vibrant Media. Many brands maintain online strategies that worked for them in the past: putting most of their marketing budgets into advertisements, partnerships, and direct selling. When building ROI-based marketing strategies, this data can’t be ignored.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech

JANUARY 9, 2024

When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. One thing to be aware of: Agencies will cost more due to added services, so consider whether or not the cost aligns with your ultimate budget and expected ROI. Brand ambassadors.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

Martech Series

JULY 20, 2022

The just-launched global recognition program recognizes partners that demonstrate expertise with Amazon Ads, and deliver growth for advertisers, while also driving innovation and displaying a willingness to partner with Amazon Ads through consistent and ongoing engagement.

Retail 93

Retail Media eCommerce Affiliates 93