Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Advertising 126

Advertising ROI CPA Conversion 126

Adweek

JULY 1, 2024

In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In September, the London and New York-based independent agency Brainlabs nabbed funding from another private equity firm,

Agency 299

Agency Advertising MarTech Media 299

Adweek

SEPTEMBER 3, 2024

Incentive programs between large media companies and agencies continue to lead to poor advertising decisions and less transparency for smaller clients, 10 sources from agencies, brands, and publishers told ADWEEK. There is.

Agency 350

Agency Media Advertising Ad Tech 350

Adweek

AUGUST 15, 2024

ADWEEK's Agency of the Year honors the advertising agencies setting the standard for where the industry is heading in 2024. ADWEEK values creativity, business results and, ultimately, how agencies treat their people--because it's the people who drive the business forward. The winners will be revealed in December.

Agency 312

Agency Advertising 312

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. The post Acquisitions signal agencies are betting on influencer marketing appeared first on MarTech.

Agency 115

Agency Marketing Media MarTech 115

Adweek

APRIL 18, 2024

If you caught my LinkedIn post, you know I've got some serious beef with the current ad agency model. I mean, let's call a spade a spade--it's broken. And in desperate need of a shake-up. Apparently, I struck a nerve because that post blew up. We're talking over 800,000 impressions, 5,000 reactions and a.

Agency 347

Agency Impressions Advertising 347

Martech

OCTOBER 21, 2024

If you’re an agency in the world of data collection (analytics, marketing, etc.), In all instances, the client’s old agencies claimed things like, “We use proprietary code, so we can’t share it,” or “It’s all under our account and can’t be transferred.” This is a warning to all business professionals.

Agency 127

Agency Impressions Marketing Conversion 127

Adweek

OCTOBER 7, 2024

Global independent agency Tombras has acquired The Burns Group, an independent advertising agency based in New York. The acquisition further bolsters Tombras' capabilities with top CPG clients, including the Swiss cough drop brand Ricola, which Tombras will take over as creative AOR.

Agency 306

Agency Advertising 306

Adweek

JANUARY 7, 2025

general manager of agency business, left the company on Jan. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. Jack Bamberger, TikTok U.S.' 3, according to a person with direct knowledge. ban slated for January.

Agency 312

Agency Advertising 312

Adweek

SEPTEMBER 12, 2024

This week's roundup highlights the latest agency moves, mergers, and strategic initiatives shaping the industry landscape. Adnami Adnami launched Sonar, a tool designed to simplify attention measurement in digital advertising.

Agency 311

Agency Advertising 311

Adweek

JANUARY 9, 2025

TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year.

Agency 331

Agency Media Advertising 331

Adweek

JUNE 5, 2024

United Nations Secretary-General Antonio Guterres today condemned the advertising industry for greenwashing, demanding that agencies drop fossil fuel clients and calling for a ban on fossil fuel advertising.

Agency 325

Agency Advertising 325

Adweek

NOVEMBER 14, 2024

Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they'll amend how they pay within the next three years.

Agency 317

Agency Media Finance Advertising 317

Adweek

SEPTEMBER 5, 2024

We're kicking off September with a roundup of the latest agency moves, partnerships, and initiatives making headlines this week across the industry. The UK-based digital experience agency will help optimize Rite-Hite's paid digital advertising across six key European.

Agency 298

Agency Advertising Marketing 298

Adweek

DECEMBER 11, 2024

Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. Omnicom announced on Monday (Dec.

Agency 312

Agency Advertising 312

Adweek

OCTOBER 10, 2024

The chaos of Advertising Week New York didn't slow agencies down in the least, as awards and announcements of new clients, divisions, partnerships, and products were aplenty.

Agency 290

Agency Communications Advertising Marketing 290

Martech

DECEMBER 9, 2024

billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others. And martech is advertising too. Through its $13.25 The technology angle.

Agency 108

Agency MarTech Advertising Marketing 108

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 134

Advertising Non-Profit MarTech SEO 134

Adweek

DECEMBER 10, 2024

Horizon Media now has a full-service creative agency, with the launch of One Horizon. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. One of the largest U.S.

Agency 264

Agency Media Advertising 264

Adweek

JUNE 26, 2024

In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L'Oreal account, Specht defied the status quo when she wrote something different--iconic slogan "Because I'm worth it." It's been more than 50 years, and L'Oreal is.

Agency 279

Agency Advertising 279

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 85

Agency Media Advertising Conversion 85

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget. One approach is to hire more staff.

Media 117

Media Advertising Ad Ops Non-Profit 117

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

Advertising 328

Advertising Agency Media Marketing 328

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

Agency 325

Agency Media Audience Marketing 325

Adweek

SEPTEMBER 10, 2024

Ogilvy has promoted Fiona Gordon to global chief executive officer (CEO) of advertising. She will join the agency's global executive committee and report to Devika Bulchandani, Ogilvy's global CEO. Gordon previously served as Ogilvy U.K. She boasts a long career at.

Advertising 312

Advertising Food Agency 312

Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

Retail 325

Retail Advertising Media Agency 325

Adweek

SEPTEMBER 19, 2024

This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge technologies.

Agency 278

Agency Advertising 278

Adweek

MARCH 5, 2025

Cinema advertising platform National CineMedia (NCM), the U.S. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday.

Agency 250

Agency Media Advertising 250

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertising 112

Advertising Video Ads MarTech Agency 112

Adweek

JANUARY 24, 2025

Prebiotic soda brand Poppi has confirmed that it will return to the Super Bowl this year, after advertising for the first time during last year's game. Its 2024 Super Bowl ad, titled "The Future of Soda Is Now," included a 60-second spot created by agency Virtue. Poppi declined to share further details about the creative.

Advertising 290

Advertising Agency Food 290

Adweek

FEBRUARY 19, 2025

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year.

Ad Space 289

Ad Space Agency Media Advertising 289

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results.

Agency 86

Agency MarTech Advertising Audience 86

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Advertising 101

Advertising Retail Marketing Agency 101

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 88

Advertising Cookies Brand Lift Conversion 88

Adweek

JUNE 24, 2024

Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of the consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service offering, NBZ Match. NBZ Partner.

Agency 279

Agency Media Advertising 279

Adweek

FEBRUARY 21, 2025

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. media agency professionals who buy ads on video platforms. That's according to a new study from Pixability, which surveyed U.S.

Marketing 241

Marketing Agency Media Advertising 241