Fuel Lines

SEPTEMBER 19, 2018

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. But, where were the ad agencies? Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. ” Coca-Cola’s Content 2020 advertising strategy.

Agency 256

Agency Marketing Brand Awareness Audience 256

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. To stay competitive, many agency leaders are turning to their advertising and marketing technology stacks to drive innovation, improve efficiency, and deliver better results.

Agency 90

Agency MarTech Advertising Audience 90

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Advertising 101

Advertising Marketing Retail Agency 101

Fuel Lines

JUNE 12, 2019

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Agencies needed a new approach to new business. They became resistant to traditional marketing and advertising approaches. Instead of chasing new business, agencies had to learn how to be found. Buyers were now in control.

Agency 258

Agency Media SEO Social Advertising 258

AdExchanger

NOVEMBER 19, 2024

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. Advertisers Care About Quality Again appeared first on AdExchanger.

Advertising 111

Advertising Audience Media CPM 111

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

illumin

JANUARY 7, 2025

What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Martech

SEPTEMBER 26, 2024

Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. This strategy helps amplify their messages and reach new audiences.

Public Relations 128

Public Relations Marketing ROI Communications 128

Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Improving the agency’s reputation. You will never build an audience without value.

Agency 233

Agency Communications Audience Media 233

Fuel Lines

MARCH 14, 2019

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Identify the directories that your agency should be included in. Databox provides a convenient list of 16 Agency Directories that will help you get started. Too much to do; to little time.

Agency 271

Agency Marketing Media Audience 271

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 99

Advertising Retail Cookies Video Ads 99

Fuel Lines

OCTOBER 19, 2020

How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. Don’t go after just anyone.

Agency 246

Agency Communications Marketing Media 246

Fuel Lines

NOVEMBER 8, 2018

Agency owners should be part of a “New Group of Executives” that are using social media to attract clients, generate exposure for their companies and acquire new business. It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms. “ CEOs who are social will be the next new thing.”

Agency 238

Agency Communications Media Conversion 238

Fuel Lines

MARCH 28, 2019

Thought leadership influences prospects to help agencies win,?retain That’s why the average Fortune 500 Company has 17 agency relationships. ADWEEK proclaims it to be the the new secret weapon for agency executives to land new business. Why is content marketing not working for agency new business?

Agency 237

Agency Manufacturing Food Marketing 237

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 83

Advertising Retail Pop-Up Media 83

AdExchanger

JUNE 13, 2024

For a moment in time, agencies and brands upped their efforts to reach diverse audiences and spend on diverse-owned media. But that hype has since petered out, in part because brands lack the data to effectively target this audience.

Audience 111

Audience Advertising Agency Media 111

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. Tapping into diverse suppliers is an impactful strategy for both reaching target audiences and engaging new clients.

Agency 80

Agency Media Audience Marketing 80

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Image courtesy of Adobe.

Advertising 76

Advertising Retargeting Audience Cookies 76

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. The user can then add any missing items.

MarTech 115

MarTech Electronics GDPR Audience 115

Basis

FEBRUARY 21, 2025

In this context, advertisers must contend with the challenge of consumers paying less attention to ads. To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors.

Audience 52

Audience Viewability Pop-Up Advertising 52

Fuel Lines

FEBRUARY 21, 2021

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Most agencies weren’t even participating. Prospects were in control.

Agency 180

Agency Audience Communications Media 180

Adweek

AUGUST 9, 2022

There are Q&As on podcasts where audiences can offer suggestions for future guests. If you're one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. Some audio ads have clickable links. You can even create your dream band - and corresponding playlist - via.

Agency 264

Agency Audience Advertising 264

VideoWeek

NOVEMBER 11, 2024

But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. VideoWeek asked four experts from leading agencies how they are approaching their investment in news journalism. There are multiple routes to market for digital advertising.

Agency 59

Agency ROI Media Audience 59

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

NOVEMBER 27, 2024

Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. Brands and advertisers have been using it for years now. His agency, Rain For Growth, uses an in-house approach to curate inventory. Curation isn’t new.

Real Estate 98

Real Estate Audience Communications Media 98

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Fuel Lines

JULY 16, 2021

. If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. . From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

Agency 174

Agency Media Shipping SEO 174

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video will continue to be a go-to channel for advertisers looking to reach engaged audiences at scale for the foreseeable future. The full report can be downloaded here.

Video Ads 110

Video Ads Viewability Audience Advertising 110

Fuel Lines

JUNE 14, 2021

Believe it or not, most small to midsize agencies are not organized to consistently generate leads. Agency life is chaotic. Identify the directories that your agency should be included in. Databox provides a convenient list of 16 Agency Directories that will help you get started. Too much to do; to little time.

Agency 180

Agency Marketing Media Audience 180

Adweek

APRIL 29, 2023

Fox-owned AVOD platform Tubi partnered with agency Mischief for a new campaign this upfront season, specifically designed to target media-buying audiences, with the belief that Tubi has films for everyone--even advertisers. For the campaign, Tubi debuted three.

Audience 290

Audience Agency Media Advertising 290

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

AdvertiseMint

JANUARY 14, 2025

As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By analyzing viewers’ watching habits, preferences, and demographic information, advertisers can create ads tailored to specific audience segments.

Advertising 52

Advertising Audience Conversion Agency 52

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

OCTOBER 15, 2024

Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization. Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes.

Cookies 117

Cookies ROI Audience Agency 117

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Retail 246

Retail Media Agency Audience 246

AdvertiseMint

DECEMBER 26, 2024

As we anticipate the changes in Meta Advertising trends by 2025, technological advancements and evolving consumer behaviors are set to play pivotal roles. Whether you’re an advertiser or a consumer, understanding these trends will be crucial in navigating the advertising landscape of the future.

Machine Learning 52

Machine Learning Advertising Ad Targeting Audience 52

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. As a podcast advertising agency , we’re exited to see what is on the horizon for companies looking to grow their business with podcast ads. Dynamic ad insertion will enhance personalization and effectiveness.

Advertising 52

Advertising Conversion Rate Audience Conversion 52