Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Allows budget control and cost-effective Facebook advertising.

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Advertising A/B Testing Geo targeting Audience 89

More About Advertising

AUGUST 22, 2022

But now Ogilvy UK has revisited that fertile old “fourth emergency service,” once promoted by the AA (automobile version), with. The post Vodafone rings alarm bells in new Ogilvy campaign first appeared on More About Advertising.

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More About Advertising

FEBRUARY 17, 2022

Stellantis owns lots of car brands (some nobody else seems to want) including Groupe PSA’s Peugeot, Citroen and DS Automobiles, Opel and Vauxhall with FCA’s Fiat, Chrysler, Dodge, Ram, Jeep, Abarth, Lancia, and Maserati. One of the jewels in the crown (although it might be in the garage) is Alfa Romeo and Alfa has appointed.

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More About Advertising

MAY 15, 2020

This makes you realise how formulaic automobile communication has become these days. It’s hard to pick just one as there are dozens that make me love my job. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.

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More About Advertising

MAY 13, 2019

DS is Peugeot Citroen’s premium automobile range, and it clearly doesn’t want to be confused with any of the more pedestrian car models. For the new DS 3 Cross-Back, DS and its ad agency — described as “Publicis La Maison x Marcel” — have come up with a campaign that has more in common with.

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AutoMobile Agency Advertising 50

All About Advertising Law

JULY 5, 2022

On June 23, the FTC, by a 4-1 vote, issued a notice of proposed rulemaking (NPR) to combat what it perceives as “junk fees” and “bait-and-switch advertising tactics” in the auto sales industry. EPA , which will make rulemakings by the FTC and other government agencies more challenging.

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More About Advertising

DECEMBER 17, 2018

A Publicis Groupe combo of Starcom and SapientRazorfish has won Fiat Chrysler Automobiles’ media account, said to be the biggest to move in North America this year. It was UM’s biggest account and the Interpublic-owned agency says it doesn’t know why it lost.

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Ad Colony

MAY 25, 2022

Paving the way for mobile advertising for years, Digital Turbine once again proved its strength in the industry and shared its knowledge at MMA SMARTIES MENA Innovation & Creativity Days. Smarties honors outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers.

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AutoMobile Non-Profit Agency Advertising 69

Gods of Advertising

AUGUST 30, 2016

Back when I started in this business, at Leo Burnett, the agency had its share of iconic clients and for the most part did iconic work for them. At the time, the agency had just procured rights to the quintessential American anthem, Rhapsody in Blue and in my opinion there was no finer way to advertise an airline. The airplane.

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AutoMobile Agency Advertising Marketing 53

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. LEARN MORE What’s so special about in-app mobile advertising? Interested in learning more about mobile video advertising?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Ad Monsters

JUNE 7, 2024

The Rise of the New Tracking Cookie In the early days of digital advertising, nearly all ads were contextual; Google AdSense assessed web page content and if it matched the topic of an ad creative, Google would fill the impression. It’s a hugely critical issue, and one worth exploring in depth. This article does just that.

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Cookies Ad Tech AutoMobile Healthcare 105

Advertising to Baby Boomers

NOVEMBER 16, 2015

Read a review of Advertising to Baby Boomers in The Journal of Consumer Marketing. It was 2003 when he first divined it… Automobile ads written by … but targeting…: Non-Diversity = Solipsism … Someone commented on my comment: You nailed it Chuck! A simple googling of ‘advertising & baby boomers’ would return over a million hits.

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AutoMobile Advertising Agency Marketing 53

Martech

FEBRUARY 8, 2023

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. Style is casual but smart with a little bit of wit.”

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Marketing AutoMobile Impressions MarTech 114

InMobi

DECEMBER 14, 2022

MMA Smarties India and Indonesia MMA Smarties is a well-reputed innovation award recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing to drive strong business impact. To know more, read our blog on IDMA 2022. To know more, read our blog on Mob-Ex 2022.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

Advertising to Baby Boomers

OCTOBER 17, 2017

Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications. Download the first few chapters of Advertising to Baby Boomers (2005/2007). The Real Issue : Marketing and advertising folks grasping the fact that Boomers will be buying billions (trillions?)

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InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

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Marketing AutoMobile Search Advertising Retail 52

All About Advertising Law

OCTOBER 23, 2018

” Indeed, trickshot stars and video game aficionados have been hired as brand ambassadors for everything from sports equipment and toys to automobiles and insurance. The FTC’s guide, Dot Com Disclosures – How to Make Effective Disclosures in Digital Advertising (Dot Com Disclosures), provides prevailing guidance.

Marketing 40

Marketing AutoMobile Media Advertising 40

InMobi

NOVEMBER 20, 2019

Motor Trend readers are real car people, highly interested in automobiles and car specifics. When running campaigns in apps versus on websites, advertisers may want to make sure that their ads feature people that look like their target audience and are featuring individuals doing activities that their users engage in too.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

All About Advertising Law

JULY 13, 2017

EPA requiring agencies to conduct a proper analysis of the rule’s costs and benefits; and. The final rule applies to providers of certain consumer financial products and services, such as companies that lend, store, move, or exchange money.

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Non-Profit Affiliates AutoMobile Electronics 40

Fuel Lines

AUGUST 1, 2012

Agency new business does not come from burning ourselves out, grinding ourselves down or using ourselves up. I work as a business development consultant to agencies. I’m either working from a train, plane or automobile, in a diner , in a hotel room or lobby, in an agency’s conference room or empty office.

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Agency Communications AutoMobile Media 277

Gods of Advertising

NOVEMBER 26, 2013

If you have this kind of money you don’t advertise it. I’m made sad thinking about the advertiser and its agency and what those meetings must look like. Lexus is the luxury arm of Toyota, a famous Japanese company known for making high-quality, reliable automobiles. Not really.

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AutoMobile Advertising Agency 82

Martech

NOVEMBER 18, 2022

Others include: The automobile. As an agency owner, I focus more on innovation to evolve, scale or accelerate if there’s a race to dominate market share and less on conservative reasons, like risk-balanced initiatives. They achieve victory through word-of-mouth advertising. The assembly line. The airplane.

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Communications Real Estate AutoMobile Marketing 120