Fuel Lines

FEBRUARY 21, 2019

There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. Previously the brand and community EVP at Lululemon, Stump brings additional marketing experience from companies including Nike and Seventh Generation.

Agency 203

Agency Brand Awareness ROI Media 203

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Brand Awareness 78

Brand Awareness Marketing Advertising CPM 78

Digital Remedy

MARCH 28, 2025

In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With a single login custom with your advertisers dashboards, you can access all of your clients reporting in one place.

Agency 52

Agency Brand Awareness Communications Conversion 52

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Martech

JULY 22, 2024

I’ve seen many ad agencies pat themselves on the back, especially if they won an award for their work (usually a peer-based award). Can they quantify that they increased brand awareness? Maybe yes, but did the increase in brand awareness result in more sales? Do they quantify the success of their efforts?

Marketing 117

Marketing SEO ROI Brand Awareness 117

Single Grain

FEBRUARY 25, 2025

Key Highlights for YouTube Lead Generation Agencies find it challenging to attract potential customers with YouTube ads. Advertising relies on capturing user intent , but YouTube ads interrupt videos , and many viewers skip advertisements. Hiring an Agency or Contractor Many agencies choose to contract YouTube ad specialists.

Agency 52

Agency Video Ads Search Advertising Audience 52

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is Aaron’s mission to enhance its brand awareness and get customers to either head out to the store or visit its website and make a purchase.

Brand Awareness 71

Brand Awareness Electronics Audience Education 71

Digiday

SEPTEMBER 5, 2022

Working with OKCupid is part of an overall partnership strategy to reach new audiences and boost brand awareness. Sweatcoin has already worked with a number of brands such as Headspace, Audible, Tidal and wants to continue bringing new brands to its roster. Sweatcoin currently has over 100 million users per Butcher.

Brand Awareness 71

Brand Awareness Audience Conversion Marketing 71

Digiday

DECEMBER 4, 2024

This State of the Industry report, produced in partnership with Perion, explores how brands and agencies leverage video advertising across channels and formats to engage relevant audiences. The video advertising landscape is rapidly evolving, driven by changing consumer behaviors and new technology.

Agency 76

Agency Brand Awareness Advertising Audience 76

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Digital Remedy

OCTOBER 31, 2024

Marketers must ensure that their campaign KPIs, goals, and strategy are properly aligned, whether brand- or outcome-focused. If your goal is to drive brand awareness, focus on KPIs like reach/frequency and brand impact to measure visibility. Lust: Expecting full-funnel results without a full-funnel strategy.

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

APRIL 3, 2020

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Bonus: We created a video detailing the playbook that Eric used to take Single Grain from zero to a 7-figure agency. Industry (Healthcare, Education, etc.). Click To Tweet.

Agency 107

Agency Marketing SEO Brand Awareness 107

VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. Digital marketing agencies promise to navigate these waters on your behalf. Why do many businesses partner with an agency rather than hire in-house?

Agency 98

Agency Marketing SEO Brand Awareness 98

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. TikTok has proven to be beneficial for the brand because it enabled it to build a loyal community and drive sales.

Brand Awareness 68

Brand Awareness Conversion Education Affiliates 68

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

MAY 17, 2023

In light of the digital boom, online advertising costs have gone up and data privacy initiatives have obscured measurement, rendering the current digital ad landscape expensive and murky. Continue reading this article on digiday.com.

Advertising 84

Advertising Marketing Brand Awareness Audience 84

Martech Series

DECEMBER 7, 2022

In 2022, impact.com welcomed more than 500 new clients including Tesco, Klarna and Lovehoney, alongside 67 new agency partners. As we look forward to 2023, I’m most excited about our overall ability to empower brands to challenge traditional advertising tactics and become more relevant to consumers through partnerships.”.

Agency 91

Agency Brand Awareness MarTech Affiliates 91

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. VSAs integrate interactive shopping elements with video content for a seamless user experience.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%).

Marketing 112

Marketing Brand Awareness eCommerce ROI 112

Single Grain

MARCH 11, 2022

The best B2B SEO agency could be the key to transforming your business. A B2B SEO agency could be your best chance of staying ahead of the curve. A B2B SEO agency could be your best chance of staying ahead of the curve. In this post, we'll provide a curated list of top agencies to choose from. Top 5 B2B SEO Agencies.

SEO 98

SEO Agency Marketing ROI 98

Ad Monsters

FEBRUARY 12, 2024

In particular, brands should look closely at how AI can enable highly relevant, customized creative at scale. This is the next logical step in using AI in advertising. Brands need to look closely at digital audio, a channel that has seen explosive audience growth, deep levels of engagement – and an influx of ad spend.

Advertising 116

Advertising Ad Targeting Audience Brand Awareness 116

Basis

AUGUST 26, 2024

a technical or jargon term” – Oxford English Dictionary All industries have their buzzwords, but the advertising space seems to invite a few more than its fair share. And, in many ways, it makes perfect sense: Advertisers are experts at selling brands, ideas, products, and services, and language is a key component of any pitch.

Advertising 96

Advertising Cookies Impressions Brand Awareness 96

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. CTV Advertising by the Numbers. Advertising Automation and CTV: A Smash Hit.

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

AdvertiseMint

JANUARY 12, 2025

In the realm of digital advertising, Reddit advertising offers a unique platform with its vast and engaged user base. By tapping into Reddit’s community dynamics and subreddit-specific audiences, a Reddit advertising agency can craft tailored campaigns that drive traffic and conversions.

ROI 52

ROI Conversion Conversion Rate Brand Awareness 52

Ad Monsters

JANUARY 13, 2023

A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising. . That’s what happens in the first nationwide brand awareness TV Campaign from Catalina Crunch. Pretty funny stuff, huh?

Advertising 98

Advertising A/B Testing Audience Agency 98

AdExchanger

JANUARY 3, 2023

The post Agencies Aim To Do Everything Everywhere All At Once In 2023 appeared first on AdExchanger. In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar.

Agency 105

Agency Marketing Brand Awareness Retail 105

Digiday

JULY 12, 2022

Social media is part of nearly every agency’s strategy when it comes to driving sales and brand awareness for their clients. It turns out that agencies are investing quite a bit in paid advertisements on social media for their clients, versus posting organic social content, according to Digiday+ Research.

Agency 68

Agency Brand Awareness Media Marketing 68

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

JULY 7, 2022

Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. Evaluate your marketing agency. This can often require a big investment that may not see a return on for some time.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Basis

NOVEMBER 5, 2024

And with the recent attention the channel has received from consumers and advertisers alike, ensuring brand safety and preventing ad fraud on CTV adds an additional layer of difficulty for teams. But, when it comes to advertisements, viewers can quickly get burnt out by watching the same CTV ad over and over. Yes, please!)

Advertising 91

Advertising Audience A/B Testing Viewability 91

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88