Advertising Agency Demand Side Platform Native Advertising 
Digiday
JULY 24, 2022
A recent study from Ebiquity found that advertisers are spending roughly a tenth of their budgets on clickbait sites. For example, native advertising ad tech vendor AdYouLike launched a new integration with Exorigos, a MFA publisher, in April. No vendor wants to be just another commodity open auction demand partner.
AdvertiseMint
OCTOBER 24, 2023
Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.
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Monetize More
JUNE 13, 2023
Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. In times of economic instability, businesses often exercise caution and tighten their financial belts, leading to reduced advertising expenditures.
VideoWeek
JULY 18, 2022
The US Department of Justice is preparing to file an antitrust lawsuit against Google within the next few weeks, targeting its dominance of the online advertising market, Bloomberg reported on Thursday. percent since January, as global economic conditions continue to dent the advertising market. percent, a drop of 0.4 The Week in TV.
Smart-Hub
DECEMBER 8, 2023
The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.
Monetize More
JANUARY 18, 2023
As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.
Single Grain
JULY 17, 2023
But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?
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