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NOVEMBER 14, 2024

Progressive marcoms group MSQ has bought leading German customer experience digital agency UDG. MSQ recently bought US agency SPCSHP (formerly Big Spaceship.) UDG, headquartered in Hamburg with an … The post MSQ buys 350-strong German CX agency UDG first appeared on More About Advertising.

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Ad Monsters

AUGUST 26, 2024

Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. In 2023, the beverage giant requested extended payment terms (up to 360 days) from its agencies.

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FEBRUARY 8, 2024

WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow. OH-SO … The post WPP backs new Mattes Schrader digital agency first appeared on More About Advertising.

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OCTOBER 24, 2024

Mat Goff’s new agency Ark has won a place on the Binance agency roster. Binance global CMO Rachel Conlan says: “The team at ARK have … The post New Mat Goff agency Ark wins Binance place first appeared on More About Advertising. Binance claims to be the world’s biggest cryptocurrency exchange.

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OCTOBER 30, 2024

Publicis is baring its teeth this Halloween with a mounting pile of dismissals among its US agencies. Last week it was its media agency employees taking the hit – ostensibly through non-compliance with its instruction to spend at least three days in the office.

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SEPTEMBER 6, 2023

Nicely done and a good … The post A mixed 30-second bag: Amazon Business, Hillarys and UK Finance first appeared on More About Advertising. First up is Amazon Business from Joint showing that Rome really could have been built in a day, if only Emperor Bezos had been in charge.

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AUGUST 27, 2024

Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This is a considerable comedown in the world of Omnicom for … The post TBWA on top as Omnicom forms new Omnicom Advertising Group first appeared on More About Advertising.

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SEPTEMBER 26, 2024

Is thinking ‘big’ always the beau ideal for agencies? Here’s why agencies should be thinking ‘small’ instead… THE BIG AND SMALL OF IT One of the first questions posed to the leader of any business, agency or otherwise, is generally one of ambition.

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APRIL 18, 2024

Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. Now JLR-backed car rental provider The Out has appointed indie full service agency Cream to handle its business. A few years ago VW was described as Europe’s biggest bank.

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JANUARY 25, 2024

Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.

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All About Advertising Law

MARCH 9, 2020

The staff of the Federal Trade Commission’s (FTC) Bureau of Consumer Protection released a much-anticipated paper on small business financing that highlights enforcement dangers on February 26, 2020. Finance providers that offer products with different features.

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OCTOBER 3, 2024

London-based international marcoms company MSQ has made its biggest move into the US so far with the acquisition of creative agency SPCSHP (formerly Big Spaceship.) Founder and chairman Michael … The post MSQ makes biggest move into US with SPCSHP agency first appeared on More About Advertising.

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VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

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SEPTEMBER 13, 2024

When a client hits rough waters the agency tends to cop it and insurer Direct Line, which said recently that it was going to put some new products on price comparison sites for the first time, has certainly been struggling.

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JANUARY 31, 2024

Another new wave of creative agencies seems to be outperforming their holding company rivals (Gut and Uncommon Creative Studio, both recently acquired, being perhaps the main examples.) Weiss is creative … The post Former DDB boss Weiss’s new agency promises clients a Quality Experience first appeared on More About Advertising.

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DECEMBER 15, 2023

And this without a media agency, where most of the trad. holding companies’ revenue … The post MAA holding company, media agency and person of the year first appeared on More About Advertising.

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SEPTEMBER 16, 2024

The move is hardly surprising as Asda (like rival Morrisons) is labouring under a mountain of private equity debt following a £7bn buyout from Walmart by the Issa brothers (who made … The post Asda looks for new creative and media agencies first appeared on More About Advertising.

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NOVEMBER 20, 2024

The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are transformative. This report, based on … The post APA CEO Steve Davies: what clients want from advertising production today…and how they can get it first appeared on More About Advertising.

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JUNE 17, 2024

Has becoming CEO of a network London creative agency become the impossible brief? Yet Saatchi is currently the UK’s biggest agency according to Nielsen billings, which still count for something. Saatchi … The post Are London creative agency CEOs now an endangered species? first appeared on More About Advertising.

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OCTOBER 10, 2023

MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey – The Future of Media Agency Models – with one in four of the more than 70 multinational marketing organizations surveyed for the report saying they plan to consolidate media, creative, data and technology agencies … (..)

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AUGUST 14, 2024

Marketing agencies are no exception, particularly with the growing prowess of generative AI. On the whole, these developments are … The post Tracey Shirtcliff: why AI should transform marketing agency pricing first appeared on More About Advertising.

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JANUARY 10, 2023

If you’re an agency what do you do with a product or service that’s a complete lemon? The post A growing challenge for advertisers and agencies: matching the ads to the (iffy) product first appeared on More About Advertising. Not a DDB/VW lemon obviously.)

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MAY 8, 2024

Ascential-owned Contagious, which describes itself as a creative and strategic intelligence service for agencies and brands, has named its annual list of ‘Creative Pioneers’ among global creative agencies.

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JUNE 26, 2024

For decades the ad world has been dominated by the traditional ad holding companies, built originally on the big Madison Avenue creative agencies and then enlarged as they bought back the media independents that broke away in the 1970s and 80s.

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SEPTEMBER 5, 2024

GUT is launching its ninth global office, in the hearland of advertising New York. GUT, majority-owned by … The post Ambitious creative agency GUT sets out to crack New York first appeared on More About Advertising. They will report to GUT US CEO Sandra Alfaro.

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JULY 29, 2024

Owner Vivendi is planning to list the agency group on Euronext Amsterdam if shareholders agree, which they surely will as increasing shareholder value is the point.

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VideoWeek

JUNE 28, 2023

Companies across the media and advertising landscape are now taking steps to measure the emissions generated by their business – which includes their own direct emissions, and those generated by other companies in their supply chain as a result of their business. This shows the extra sales generated by advertising, in money terms.

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OCTOBER 8, 2024

Despite the whooping and hollering from the winning teams (a 7stars bronze winner seemed to have a team of at least 100) and the many excellent entries (winner McCain below), there was a discernible air of, not dejection exactly, but resignation … The post Creative agencies: an industry so clearly on the back foot is hardly a way forward first (..)

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APRIL 24, 2024

Does it matter which creative agency is biggest by media billings? In … The post Saatchi to emerge as biggest UK creative agency by billings first appeared on More About Advertising.

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DECEMBER 15, 2021

2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from the still-with-us pandemic, money pouring into digital mostly although TV did well.

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APRIL 29, 2024

Olivier Padiou is CEO … The post Valtech buys experience agency Kin +Carta for £239m first appeared on More About Advertising. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C.

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FEBRUARY 21, 2024

for the year (Q4 5.7%) with creative and other agencies going into retreat (-1.6% It’s now pretty clear why CEO Mark Read … The post US market and creative agencies weigh on WPP first appeared on More About Advertising. Media did best with Group[M growing 4.9% for the year, -3.4%

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JANUARY 2, 2024

Accountants Moore Kingston Smith have been looking into which UK agencies and agency execs earn the most and top agency outside the big quoted ad holding groups is Wieden+Kennedy London with fee income per head of a dizzying £290,164. MKS reckons £110,000 – £130,000 is a pretty decent performance.

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MARCH 12, 2024

International experience agency OBE Worldwide has bought a majority stake in London experience start-up Playymaker Experiential. Playmaker, led by managing partners Ian Hayne and James Hogben (below), works on global clients including J.P.

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FEBRUARY 14, 2024

Sainsbury’s is expanding its in-house creative and production agency Zest and is looking to fill over 30 new jobs. Director of brands, planning and creative Radha Davis … The post Sainsbury’s boosts in-house agency Zest with hiring spree first appeared on More About Advertising.

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DECEMBER 18, 2022

Major advertisers believe that their agency partners are still offering value in 2022, according to new research from the WFA and strategic partner The Observatory International. The post WFA: more clients satisfied with agencies – media agencies questioned and digital going up first appeared on More About Advertising.

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JULY 24, 2024

Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business models. Why creative and media agencies need a neutral space first appeared on More About Advertising.

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