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FEBRUARY 24, 2025

Lindsay Pattison (left) is leaving the role at WPP after 16 years at the holding company, most notably as the boss of media agency Maxus which was merged with MEC to make Wavemaker.

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MARCH 22, 2021

UK government advertising in 2020 reached £163m (up 237%) with, on top of that, £80m from Public Health England (almost eight times the preceding year’s level) showing the ad impact of the Covid-19 epidemic. Most of this was spent with creative agency MullenLowe and media agency Manning Gottlieb OMD.

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VideoWeek

NOVEMBER 20, 2023

Just over ten years ago, agency holding groups Publicis Groupe and Omnicom Group shocked the industry by announcing plans to combine their businesses in a “merger of equals”. As one combined entity, the two would have overtaken WPP as the largest agency holding group in the world – their market caps of roughly $14.5

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FEBRUARY 8, 2024

WPP is investing in a new digital agency, OH-SO Digital, launching in March in Hamburg and Prague with Berlin and Munich planned to follow. OH-SO … The post WPP backs new Mattes Schrader digital agency first appeared on More About Advertising.

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APRIL 18, 2024

Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. Now JLR-backed car rental provider The Out has appointed indie full service agency Cream to handle its business. A few years ago VW was described as Europe’s biggest bank.

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MARCH 17, 2025

Agencies could hardly expect to avoid Keir Starmer’s and Rachel Reeves’ ever-swinging Labour axe and the UK government has revealed a somewhat abbreviated new model when … The post UK government cost-cutting axe hangs over agencies media likely to be the focus first appeared on More About Advertising.

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FEBRUARY 19, 2025

Latin America is attracting the attention of the big ad holding companies and, hard on the heels of Publicis acquiring the BR Media Group influencer agency, Havas is buying Buenos Aires and Mexico City-based creative agency Don.

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Ad Monsters

AUGUST 26, 2024

Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape. In 2023, the beverage giant requested extended payment terms (up to 360 days) from its agencies.

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JANUARY 1, 2025

As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

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DECEMBER 31, 2024

As we wave goodbye to the season of advertising best practice – that short window where our audiences like what we do – it struck me that there might … The post Laurence Green: three advertising lessons from beyond advertising. first appeared on More About Advertising.

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AUGUST 27, 2024

Omnicom is centralising its creative agencies under TBWA leadership in a new entity Omnicom Advertising Group (OAG.) This is a considerable comedown in the world of Omnicom for … The post TBWA on top as Omnicom forms new Omnicom Advertising Group first appeared on More About Advertising.

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JANUARY 25, 2024

Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies. The census clearly shows there’s much … The post IPA agency census shows industry beset by instability first appeared on More About Advertising.

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JUNE 14, 2021

Digital marketing agency Croud is one of those that’s sneaked under the radar and the UK-based global agency – backed with £30m from LDC in 2019 (LDC is also an investor in another go-go agency MSQ) – is stepping up its acquisition programme by hiring Amit Khanna as head of mergers & acquisitions (M&A).

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SEPTEMBER 30, 2024

UK agency Neverland has done pretty well since it began five years ago and now it’s teaming with executive search firm Blueprint to launch Imagine Neverland, intended to be the first global creative agency franchise. Neverland will take 25% and provide a start-up package including some finance.

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DECEMBER 15, 2023

And this without a media agency, where most of the trad. holding companies’ revenue … The post MAA holding company, media agency and person of the year first appeared on More About Advertising.

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MARCH 17, 2021

But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private. The post 2021 set to be big M&A year - will new-style creative agencies be back on the menu?

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JANUARY 31, 2024

Another new wave of creative agencies seems to be outperforming their holding company rivals (Gut and Uncommon Creative Studio, both recently acquired, being perhaps the main examples.) Weiss is creative … The post Former DDB boss Weiss’s new agency promises clients a Quality Experience first appeared on More About Advertising.

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MARCH 4, 2025

We don’t know yet how much IPG received for R/GA, the once-flagship digital agency it’s just sold to Truelink Capital but we do know that Truelink has promised to put $50m into the business via an “innovation fund” to help its AI ambitions and other activities.

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DECEMBER 13, 2024

This (if it survives regulatory hurdles, which always seem … The post MAA ad holding company, media agency, US agency and advertiser of the year first appeared on More About Advertising.

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Basis

SEPTEMBER 26, 2022

Agency and brand leaders, we’re about to give you a jump scare. Billing is often a stressful part of the advertising campaign lifecycle, a point of frustration for agencies and brands alike, and a snag in otherwise satisfying agency-brand relationships. The impact on agencies as a whole, as you might expect, is massive.

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Single Grain

APRIL 29, 2021

This means that the competition is growing and, thus, the need for an NFT marketing agency is also rising. In this article, I will share a list of the top NFT marketing agencies and discuss the importance of working with such an agency. Top NFT Marketing Agencies. How Do You Promote NFTs? or “Top Selling Nike NFTs”.

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OCTOBER 10, 2023

MediaSense and the World Federation of Advertisers (WFA) have put the cat among the pigeons with a new client survey – The Future of Media Agency Models – with one in four of the more than 70 multinational marketing organizations surveyed for the report saying they plan to consolidate media, creative, data and technology agencies … (..)

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Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. CTV Advertising by the Numbers.

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AUGUST 17, 2022

Advertising betting these days is like booze, or tobacco back in the day. You need to stay one step ahead of the regulators, often by making it appear that you’re advertising something else. The post Can Rocky “future-proof” Ladbrokes advertising? first appeared on More About Advertising.

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AUGUST 26, 2020

No matter which field of advertising people work in, the creativity and ingenuity required to engage a target audience is becoming more and more demanding by the day, with no brand able to rest on its laurels regardless of how big or popular it might be. This is certainly true in the world of sport,

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VideoWeek

AUGUST 12, 2022

In this week’s Week in Review: ProSieben downgrades its full year outlook, Google gets into the FAST game, and the FTC prepares a crackdown on targeted advertising. 1 posted its Q2 financial results on Thursday, with overall revenues up one percent year-on-year, but advertising revenues down by one percent. Top Stories.

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MARCH 28, 2025

Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make … The post Big beast Meta circles principal media buying first appeared on More About Advertising.

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MARCH 10, 2025

Former senior AMV BBDO creative Polina Zabrodskaya (left) is accusing the agency of subjecting her to “detrimental treatment” in an employment tribunal after she objected to ad campaigns for Mars brands Galaxy and Sheba.

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JULY 1, 2021

The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But what exactly is the metaverse and how can brands and advertisers unlock its potential?

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NOVEMBER 13, 2024

WPP has bought out the remaining minority shareholdings in T&Pm, Johnny Hornby’s agency that started life as Clemmow Hornby Inge and morphed via CHI & Partners through The&Partnership to its current guise which incorporates the agency’s M/Six media operation.

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JANUARY 2, 2024

Accountants Moore Kingston Smith have been looking into which UK agencies and agency execs earn the most and top agency outside the big quoted ad holding groups is Wieden+Kennedy London with fee income per head of a dizzying £290,164. MKS reckons £110,000 – £130,000 is a pretty decent performance.

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OCTOBER 23, 2020

For many years the subject of responsibility in advertising and its impact on the economy, politics and society has been much debated. Back in the early 20th century advertising. It has regularly been a prominent subject in the media, with issues ranging from Brexit to obesity. Societal and ethical debates arose as early as 1900.

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Martech

JANUARY 4, 2024

TransUnion is a major consumer credit reporting agency that also offers marketing solutions under the TruAudience brand. The new identity graph offers the opportunity to add many new demographic attributes ranging from life events to home ownership, interests, and consumer and auto finance. Why we care.

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SEPTEMBER 26, 2024

Is thinking ‘big’ always the beau ideal for agencies? Here’s why agencies should be thinking ‘small’ instead… THE BIG AND SMALL OF IT One of the first questions posed to the leader of any business, agency or otherwise, is generally one of ambition.

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VideoWeek

JUNE 29, 2022

This is Cannes after all, and the forecast is sunny for Yahoo’s advertising business. The growth that my team has been involved in has really been advertising-based,” says Elizabeth Herbst-Brady, Head of Global Revenue & Client Solutions at Yahoo. Finance, Yahoo! We really service the full funnel. Sports etc.),

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OCTOBER 12, 2023

Havas in London found itself centre stage this week as ER protesters about … The post New Shell agency Havas at a loss for words as Extinction Rebellion invades first appeared on More About Advertising.

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AUGUST 16, 2021

So, Procter & Gamble has regained the lead over Amazon as the world’s biggest advertiser, spending $11.5 The post George Parker: playing by the bizarre rules of the world's biggest advertiser first appeared on More About Advertising. billion on global marketing in the fiscal year ending June 2021.

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