Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. This was in response to a 74% increase in impression volume. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

CPM 114

CPM CPC Click Through Rate Impressions 114

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 99

Advertising Retail Cookies Video Ads 99

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

Advertising 75

Advertising CPM Impressions Video Ads 75

Martech

SEPTEMBER 5, 2024

Mike Nierengarten is the founder of Obility, an agency that serves mid-market B2B SaaS vendors with SEO, paid search and paid social services. Calculating conversions by 1,000 impressions shows free trials nearly double demos. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit 120

Non-Profit Click Through Rate Impressions Conversion Rate 120

Fuel Lines

JUNE 4, 2014

” Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well. ” Owners of agencies should focus on their personal brand. The brick and mortar isn’t as important as the person who owns the agency. This was welcome news.

Agency 276

Agency Impressions Communications Manufacturing 276

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.

Agency 80

Agency Media Audience Impressions 80

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

Marketing 114

Marketing Demand Side Platform Audience Impressions 114

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. This allows advertisers to improve the relevance and effectiveness of their ad placements. ShareThis’ new contextual targeting solution uses AI to analyze web page content for ad placements.

MarTech 115

MarTech Electronics GDPR Audience 115

AdvertiseMint

DECEMBER 23, 2024

This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success. Video commercials**, on the other hand, are more engaging and typically play before or during a live stream, offering a more immersive advertising experience.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. to an impressive +25.1%. It was designed to capture current perspectives from buy-side ad investment decision-makers at brands and agencies.

Marketing 111

Marketing Retail Impressions Media 111

More About Advertising

JANUARY 25, 2024

The IPA has just produced its latest census of people working in UK adland and the overriding impression is that it isn’t much fun. Timely in a way as current IPA president Josh Krichefski from EssenceMediacom is promoting a ‘People First’ agenda aimed at improving mental health in agencies.

Agency 105

Agency Impressions Advertising Finance 105

More About Advertising

APRIL 9, 2024

Specsavers has appointed Impression Digital as its new digital partner following a five-way pitch. Impression has offices in Nottingham, London and Manchester. Their comprehensive understanding … The post Impression lands Specsavers digital first appeared on More About Advertising.

Impressions 59

Impressions Agency Advertising Finance 59

Advendio

MARCH 20, 2023

Podcast advertising has become an increasingly popular channel for marketers to reach their target audience. With the growing popularity of podcasts, many businesses are turning to podcast advertising agencies to help them create and implement successful podcast advertising campaigns.

Agency 76

Agency Advertising Ad Server Impressions 76

MNTN

JANUARY 31, 2025

Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment. .”

Healthcare 98

Healthcare Fashion Audience Impressions 98

Digiday

APRIL 11, 2024

Amid all of the concerns that the made-for-arbitrage (née made-for-advertising ) crackdown would unfairly impact premium publishers, Forbes has been called out by a report by advertising transparency vendor Adalytics for intentionally operating an MFA subdomain for years, unbeknownst to the buy-side until this month. forbes.com ).

Agency 93

Agency Impressions Media Advertising 93

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade.

Advertising 126

Advertising Impressions Audience MarTech 126

Martech

SEPTEMBER 24, 2024

Paid media investment in search, social media and digital display advertising is soaring, along with offline spending on event and influencer marketing and TV — all at the expense of marketing technology , human resources and agencies. Hire an email accelerant Not every digital marketing agency understands email, trust me, I know.

ROI 121

ROI MarTech Marketing Agency 121

Ad Monsters

JULY 14, 2022

Newsletter advertising has always been one of the most effective marketing channels for brands and publishers, big and small, across many industries. . Year after year, newsletter advertising continues to increase in volume. Year after year, newsletter advertising continues to increase in volume. billion by 2027 1.

Ad Ops 119

Ad Ops Ad Server Advertising Impressions 119

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. The secret is creating a high-ticket agency funnel to target the right clients and using strategic selling tactics. How does the high-ticket agency funnel differ? For example, an agency offered a $44.90

Agency 52

Agency Conversion Rate Conversion Audience 52

Ad Monsters

DECEMBER 13, 2022

For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. Most notably, the study uncovered that out of all the metrics advertisers use to measure campaign effectiveness, only engagement and attention appear to be the least impacted. ID Loss’s Impact on KPIs. ” .

Viewability 102

Viewability Advertising Impressions Cookies 102

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. A wasted impression is an impression that a company doesn’t want to buy and an audience doesn’t want to hear,” said Gretchen Smith, vp of media at ARM. “In

Audience 94

Audience Agency Impressions Media 94

Buyer Advertising

MARCH 20, 2025

Does Your Agency Have a Diverse Mindset? After analyzing the buying habits of their top recruitment marketing agencies, this job board revealed that Buyer Advertising was number one in consistently purchasing the most diverse collection of products offered by this board on behalf of our clients.

Display Advertising 59

Display Advertising SEO Agency Impressions 59

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 97

Brand Lift Advertising Cookies Impressions 97

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

Click Through Rate 91

Click Through Rate Demand Side Platform Agency Media 91

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them? It starts with a clickbait headline.

Advertising 94

Advertising Pop-Up Impressions Ad Inventory 94

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Marketers are recognizing the significance of meaningful interactions over mere impressions or clicks,” said Angelina Eng, VP of Measurement, Addressability and Data Center at IAB.

Media 128

Media Advertising Click Through Rate Machine Learning 128

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Instead, they can manage the reach and traction that ad impressions are making on users and households watching Roku.

Advertising 101

Advertising Impressions Retail Media 101

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. a technical or jargon term” – Oxford English Dictionary All industries have their buzzwords, but the advertising space seems to invite a few more than its fair share. However, they aren’t always relevant or helpful.

Advertising 96

Advertising Cookies Impressions Brand Awareness 96

Ad Monsters

NOVEMBER 14, 2024

He also believes AI will shift the conversation around rethinking the end-to-end for an advertiser-to-publisher relationship. ” This AI focus culminated in the launch of BrandMatch, a GenAI-powered product designed to offer advertisers more precise and personalized targeting.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Digiday

DECEMBER 14, 2022

For as quickly as Netflix brought its ad-supported tier to market, the streamer’s advertising business is off to a slow start. Netflix is falling short of ad-supported viewership guarantees made to advertisers and allowing advertisers to take their money back for ads that have yet to run, according to five agency executives.

Advertising 99

Advertising CPM Agency Ad Inventory 99

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Ad Inventory 97

Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Before 2020, there were three common methods for creating control groups in digital advertising: 1.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

More About Advertising

MAY 9, 2024

Get … The post Jung von Matt makes impressive UK debut for Wayfair first appeared on More About Advertising. German-based JVM is an established business of course with 34 offices in ten countries although, hitherto, only a minor presence in the UK.

Impressions 59

Impressions Advertising Agency 59

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Key Points.

Advertising 102

Advertising Demand Side Platform Ad Server Agency 102

MNTN

JANUARY 22, 2025

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. An ad exchange is a digital marketplace that facilitates the buying and selling of advertising space in real-time through automated auctions.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52