Adweek

DECEMBER 21, 2023

In order to encourage clients to make more sustainable advertising decisions, agencies like Wavemaker, Havas Media Network U.K. and Omnicom Media Group are increasingly measuring the carbon impact of media plans alongside return on investment.

ROI 306

ROI Agency Media Advertising 306

Adweek

JANUARY 16, 2024

Media agencies sometimes stumble upon audience data significant enough to impact product strategy. To advertise its HomeHawk security camera, Panasonic was working with Robert Douglas and Boris Litvinov, two former Dentsu Media leaders who together founded the full-service agency Left Off Madison.

Agency 324

Agency Media Audience Marketing 324

Adweek

MAY 15, 2024

Media agencies are doing arbitrage, purchasing media from suppliers and selling it back to their clients for more than they bought it for. It's known as "principal buying," and according to new research by The Association of National Advertisers (ANA), the practice is widespread and still growing.

Agency 278

Agency Media Advertising 278

Adweek

JULY 18, 2022

In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.

Agency 290

Agency Advertising Media 290

Adweek

FEBRUARY 20, 2024

For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West.

Agency 305

Agency Media Advertising 305

Adweek

JANUARY 17, 2025

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year.

Retail 325

Retail Advertising Media Agency 325

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. According to Publicis, influencer marketing is the fastest-growing segment of social media marketing.

Agency 110

Agency Marketing Media MarTech 110

Adweek

FEBRUARY 28, 2024

It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based.

Agency 279

Agency Media Brand Awareness Advertising 279

Adweek

JANUARY 9, 2025

TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year.

Agency 330

Agency Media Advertising 330

Adweek

SEPTEMBER 4, 2024

ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement.

Media 336

Media Agency Advertising 336

Basis

DECEMBER 17, 2024

2024 brought a variety of twists, turns, and evolutions for everyone in the advertising industrybut for agency leaders, it was a particularly bumpy ride. Indeed, as one agency CEO put it , The business of agencies right now is staying in business.

Agency 93

Agency Media Advertising Conversion 93

Adweek

FEBRUARY 19, 2025

Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year.

Ad Space 251

Ad Space Agency Media Advertising 251

Adweek

JULY 1, 2024

In recent months, there's been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In September, the London and New York-based independent agency Brainlabs nabbed funding from another private equity firm,

Agency 299

Agency Advertising MarTech Media 299

Adweek

MARCH 5, 2024

The so-called attention economy is fractured, and its leaders largely disagree about how and when publishers should guarantee attention to advertisers. While vendors are largely bullish on attention guarantees and their potential impact on the advertising market, other industry players tend to be more cautious.

Media 321

Media Agency Advertising Marketing 321

Adweek

SEPTEMBER 18, 2024

Advertising trade organization the Interactive Advertising Bureau today released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. retail.

Retail 303

Retail Media Agency Advertising 303

Adweek

JULY 15, 2024

As Oracle Advertising winds down--with it, contextual firm Grapeshot and media quality firm Moat--ad verification firms like Integral Ad Science and DoubleVerify are in the best position to scoop up former clients, (neither has said how many inbound leads they've had).

Advertising 328

Advertising Agency Media Marketing 328

Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 Processing.

Advertising 120

Advertising ROI CPA Conversion 120

Adweek

FEBRUARY 21, 2025

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of.

Marketing 205

Marketing Agency Media Advertising 205

Adweek

MARCH 5, 2025

Cinema advertising platform National CineMedia (NCM), the U.S. NCM also revealed that Omnicom-owned media agency OMD USA has joined the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions competition, revealed this year's 25 finalist teams on Wednesday.

Agency 230

Agency Media Advertising 230

Basis

NOVEMBER 19, 2024

Inefficient processes, rising costs, and shrinking profits are some of the biggest challenges agencies face today. And in recent years, these struggles have been amplified by industry developments such as increasing signal loss and growing media fragmentation. Improve Client-Agency Relationships With 43.4%

Agency 94

Agency MarTech Advertising Audience 94

Adweek

JUNE 21, 2023

Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Announcing the.

Agency 364

Agency Entertainment Media Advertising 364

Adweek

NOVEMBER 20, 2023

The issue of media decarbonization has been increasingly buzzy, but many brands and agencies have trouble finding the best measurement paradigm to reduce the carbon impact of their media spend, and even more, advertisers don't even know how to start connecting carbon to advertising, according to previous Adweek reporting.

Media 312

Media Agency Advertising 312

Adweek

DECEMBER 22, 2023

For most marketers and advertisers, 2023 was a strangely challenging year. Advertising spend continued to decelerate, and even decline, in some depressed categories like linear TV. Spooked, and fearful of marketers tightening their purse strings yet again, a lot of agencies resorted to layoffs. It's been a tragic year.

Agency 321

Agency Advertising Marketing Media 321

Martech

DECEMBER 9, 2024

billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others. And martech is advertising too. Through its $13.25 The technology angle.

Agency 104

Agency MarTech Advertising Marketing 104

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. said Waddington. Processing.

Advertising 130

Advertising Non-Profit MarTech SEO 130

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Adweek

FEBRUARY 20, 2024

The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase. As the sector grows,

Retail 294

Retail Media eCommerce Agency 294

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. Dont feel like youre prepared?

Advertising 101

Advertising Marketing Retail Agency 101

Adweek

FEBRUARY 11, 2025

On a muggy morning in New Orleans--the day before the Super Bowl--Publicis Media hosted a brunch with some of the biggest execs in women's sports. The gathering was also a pre-launch party for Women's Sports Connect, a new offering available today from the media agency that'll make it easier for clients to advertise across women's.

Media 268

Media Agency Advertising Marketing 268

Adweek

JANUARY 22, 2024

Advertising's traditional agency of record model isn't quite dead yet but the divorce rate is high, with the average appointment lasting just three years. agency AMV BBDO, who know it doesn't have.

Agency 306

Agency Advertising Media 306

Adweek

MAY 8, 2023

Influencers are nothing new in marketing and advertising, but the rise of social media has expanded what an influencer is to marketers. Influencer agencies have been on the rise to corral the mass amount of influencers on the scene and better utilize them for brands.

Agency 288

Agency Media Marketing Advertising 288

Adweek

JUNE 16, 2024

GroupM, WPP's media shop, has teamed up with measurement company Incremental (formerly Tradeswell) in an attempt to zero in on the impact of retail media buys. The agency announced the new partnership at the Cannes Lions Festival.

Retail 298

Retail Media Agency Advertising 298

Adweek

MARCH 27, 2025

LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.

Agency 286

Agency Media Advertising 286

Adweek

NOVEMBER 10, 2022

GroupM is forming a new decarbonization coalition composed of 20 large clients--global advertisers whose combined media spend totals about $10 billion, according to the agency. This comes after GroupM introduced a global framework for measuring ad-based carbon emissions in July.

Media 284

Media Agency Advertising 284

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages.

Agency 85

Agency Media Audience Impressions 85

Digiday

MARCH 24, 2025

Forget chatbots and prompt engineering agentic is the latest AI buzzword to captivate and confuse marketers and media execs. Though the tech is clearly still in a larval stage, theres real implications for brands, agencies and publishers relating to it. Continue reading this article on digiday.com.

Agency 85

Agency Advertising Media Marketing 85