Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech

SEPTEMBER 7, 2022

IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0 , a joint effort between the IAB Experience Center, the IAB Tech Lab and the Media Ratings Council. These guidelines include new standards for ad viewability, measurement, inactivity and even fraud, as they apply to game environments and game play.

Viewability 122

Viewability Impressions MarTech Advertising 122

Martech

JUNE 14, 2022

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. In-game advertising is a channel with its own special requirements. Why we care.

Viewability 105

Viewability Impressions Entertainment Audience 105

Martech Series

OCTOBER 14, 2022

Advanced reporting will validate media quality for advertisers seeking to run ads on Netflix. Integral Ad Science , a global leader in digital media quality, announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad supported tier.

Viewability 85

Viewability Advertising MarTech Impressions 85

InMobi

MAY 2, 2022

For both established marketing options like in-app advertising and for more nascent platforms like native in-game advertising, ensuring ads are viewable is crucial. Top Quotes From Janelle Viewability Defined: “Viewability is a measure of whether or not an ad had a chance to be seen by a user. Check it out!

Viewability 52

Viewability Advertising Impressions Brand Lift 52

Martech Series

JULY 28, 2022

The collaboration equips brand and agency ad buyers with added transparency for display and video ad formats in mobile gaming environments. Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader.

Viewability 84

Viewability Media Advertising Ad Tech 84

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. desktop and mobile) environments, it’s critically important to prioritize and measure viewable ad rates. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

Digiday

OCTOBER 17, 2023

Vanity metrics like viewability and click-through-rate (CTR), once beloved by marketers, aren’t cutting the mustard like they used to.

Click Through Rate 88

Click Through Rate Advertising Viewability Cookies 88

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. Retail media has become increasingly popular in recent years, as retailers look to grow their revenue streams and brands and agencies seek to reach consumers in a buying mindset.

Retail 120

Retail Media Demand Side Platform Viewability 120

AdExchanger

SEPTEMBER 16, 2024

The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than […] The post To Cure What Ails Digital Advertising, Marketers And Publishers Must Get Back To Basics appeared first (..)

Advertising 116

Advertising Marketing Agency Viewability 116

Basis

AUGUST 30, 2022

Today, we’ll explore how advertisers can create winning connected TV ads and campaigns. And for the agency and brand leaders wondering how to protect their teams from going to shambies themselves while navigating the complexity, we’ll discuss a solution—automation—that streamlines the process. CTV Advertising by the Numbers.

Advertising 93

Advertising Viewability Brand Awareness A/B Testing 93

Martech

SEPTEMBER 30, 2022

Advertisers using these retail media networks will have access to third-party measurement tools provided by DoubleVerify. These measurement tools are another sign that retail media networks are evolving with technology to meet the needs of advertisers who look to gain from the deep knowledge that retailers have of their loyal customers.

Retail 122

Retail Media Viewability Ad network 122

AdExchanger

MAY 4, 2023

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up. The post How HP Built An In-House Agency From Scratch appeared first on AdExchanger.

Agency 105

Agency Media Viewability GDPR 105

Media Math

MARCH 22, 2022

There’s a lot of cat and mouse playing out in programmatic advertising. Agencies like Havas and GroupM use SPO to focus their purchasing energy onto a fraction of the total supply sources available. Publishers who implement header bidding code from an assortment of SSPs flood DSPs with duplicate versions of every bid request sent out.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Martech Series

JUNE 6, 2022

New research reveals the industry’s lack of “clear guidelines” regarding advertising alongside misinformation. Integral Ad Science , a global leader in digital media quality, released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry.

Advertising 96

Advertising Viewability Media ROI 96

Exchange Wire

JUNE 1, 2023

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through integrations with attention economy leaders Adelaide Metrics and Lumen Research. Attention is the evolution [.]

Viewability 45

Viewability Agency Advertising 45

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

NOVEMBER 21, 2022

Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats drive up to 20x higher attention compared to standard formats. For advertisers, every second counts, therefore there is more demand than ever to understand the creative levers linking attention to brand performance.

Advertising 88

Advertising Viewability Display Advertising MarTech 88

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

AUGUST 23, 2023

Gone are the days when viewability sufficed as a primary currency — the unit of value — for buying and selling ads. While viewability tells advertisers that their ads were in a consumer’s view, it doesn’t provide much beyond that, but attention shows how engaged a consumer was, how they interacted with that ad, etc.

Viewability 69

Viewability Agency Impressions Media 69

Basis

FEBRUARY 21, 2025

In this context, advertisers must contend with the challenge of consumers paying less attention to ads. To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors.

Audience 52

Audience Viewability Pop-Up Advertising 52

Basis

NOVEMBER 5, 2024

And with the recent attention the channel has received from consumers and advertisers alike, ensuring brand safety and preventing ad fraud on CTV adds an additional layer of difficulty for teams. With a proactive approach to planning, targeting, and measurement, advertising teams can fully capitalize on CTV within today’s complex landscape.

Advertising 91

Advertising Audience A/B Testing Viewability 91

PubMatic

FEBRUARY 1, 2023

And, new privacy laws in several US states will impact how advertisers find and engage with consumers online. Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Basis

MARCH 14, 2023

In the context of burnout within the digital advertising industry , it’s critical that brands and agencies seek out ways to automate as many of the workflow-related aspects of the media buying process as possible in order to retain talent and avoid the high costs of turnover. Yes, please!) If your allowlist is too limited (i.e.,

Advertising 94

Advertising A/B Testing Audience Viewability 94

More About Advertising

JULY 12, 2022

A lack of accountability, lack of data access, issues with viewability, fraud and a supply chain through which money simply cannot be followed are part-and-parcel of working in the advertising sector. Spending on programmatic display continues to rise.

Viewability 69

Viewability Advertising Ad Tech Finance 69

Digiday

JANUARY 25, 2023

Twitter’s new brand safety deal with measurement company DoubleVerify aims to attract advertisers, but some marketers say it’ll take more than tech partners to win a bigger share of their wallets. advertisers for ads in users’ home feeds and later to other parts of Twitter like profiles and search ads.

Advertising 93

Advertising Viewability Media Marketing 93

More About Advertising

AUGUST 10, 2017

The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), has.

Viewability 40

Viewability Communications Agency Advertising 40

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

JUNE 30, 2022

” Advertisers and agencies may be willing to test the waters with a one-off experimental campaign, and run post-campaign studies to gauge its impact. The IAB’s first set of in-game ad specifications was released back in 2009 – right at the dawn of programmatic advertising, before in-play ads were really established.

Viewability 59

Viewability Advertising Ad Tech Impressions 59

Martech Series

JUNE 14, 2022

Guidelines Provide an Update on Viewability and Measurement Standards for In-Game Ads. When IAB released its current standard of in-game ad measurement standards in 2009, video games and advertising technology were in a vastly different stage of development.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Exchange Wire

JUNE 1, 2023

Ogury, leader mondiale del personified advertising, ha presentato oggi nuove funzionalità che forniscono ad agenzie e brand una serie di metriche di misurazione ottenute grazie all’integrazione diretta della propria tecnologia con Adelaide Metrics e Lumen Research. L'attention rappresenta l'evoluzione della viewability [.]

Viewability 40

Viewability Advertising Agency 40

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 97

Viewability Conversion Rate Impressions Conversion 97

Martech Series

SEPTEMBER 20, 2022

Advertisers will be able to seamlessly track the carbon emissions of their digital ad campaigns using IAS and Good-Loop data feeds. The integration will allow advertisers to seamlessly track and view the end-to-end carbon footprint of their digital ads in a similar way to other crucial metrics such as viewability.

Healthcare 74

Healthcare Media Advertising CPM 74

VideoWeek

SEPTEMBER 16, 2022

The Advertising Research Foundation, an influential ad research body founded by the ANA and 4As, has announced it is launching a study into the reliability and validity of attention measurement tools. It’s no secret that whenever an advertiser buys an impression, there’s every chance it might end up completely ignored.

Advertising 72

Advertising Machine Learning Viewability Media 72

More About Advertising

JULY 22, 2015

New research from ad verification company Meetrics suggests so, claiming that just 49 per cent of UK ads met the IAB and Media Ratings Council’s recommendation that an ad is considered viewable if 50 per cent of it is.

Viewability 94

Viewability Media Ad Tech Agency 94

Digiday

JANUARY 22, 2023

Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you. Some agencies and digital studios are creating virtual influencers for social media and brands, claiming younger audiences share a strong connection to these fictitious characters.

Media 68

Media Agency Pop-Up Machine Learning 68

Digiday

MAY 29, 2022

To wit, the partnership lets media buyers activate NXTeck segments and combine them with other targeting criteria, such as performance and viewability targeting, to create customized packages on Smart’s platform. It’s absolutely ready, and it’s reached critical mass,” said Eric Perko, CEO of Apollo Partners, an independent media agency.

Media 80

Media Pharmaceuticals Advertising Marketing 80