Martech

NOVEMBER 6, 2024

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9

Advertising 126

Advertising ROI CPA Conversion 126

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Adweek

MAY 13, 2024

The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.

Audience 325

Audience Advertising Media Agency 325

AdExchanger

DECEMBER 4, 2024

Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai The post Fullthrottle.ai’s New Generative AI Audience Tool Simplifies First-Party Data appeared first on AdExchanger. CPO Amol Waishampayan.

Audience 125

Audience Advertising 125

Adweek

MARCH 11, 2025

With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,

Ad Inventory 207

Ad Inventory Advertising Audience Media 207

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Brand safety and suitability are just as important, especially on social media.

Media 127

Media Advertising Conversion Rate Machine Learning 127

Adweek

NOVEMBER 15, 2023

The platform, Hero One, helps advertisers target diverse audiences across an array of media, including Hero Media's Black-owned media network, as well as the full swath of inventory monetized by supply-side platforms.

Demand Side Platform 289

Demand Side Platform Audience Media Advertising 289

Adweek

JANUARY 8, 2025

Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit structured query language (SQL) queries to build and target audiences.

Audience 279

Audience Marketing Advertising eCommerce 279

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Adweek

OCTOBER 25, 2023

At its unBoxed event today, Amazon Ads announced Sponsored TV, a new self-service advertising product that allows all brands that sell on Amazon in the U.S. to reach audiences on streaming TV, including on Amazon Freevee, Twitch and third-party services through Fire TV.

Advertising 356

Advertising Audience 356

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Granular insights: You can easily filter results by age, gender, and other key demographics to gain a deeper understanding of your audience. The Brand Report solves a major pain point for brand advertisers.

Advertising 112

Advertising Audience MarTech Marketing 112

Adweek

JANUARY 19, 2025

In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations."

Advertising 344

Advertising Audience 344

Adweek

NOVEMBER 18, 2024

Creatives, both in the advertising field and beyond, often face the tough task of reimagining the familiar--giving audiences what they expect, while at the same time completely surprising them. Consider Coca-Cola's recent work infusing their ubiquitous holiday ads with AI.

Audience 279

Audience Advertising 279

illumin

AUGUST 15, 2024

Political advertising is unique. Political advertisers must appeal for donations, battle it out in the primaries in some cases, and educate their audiences on platforms and policies to garner as much support as possible. You can use this audience to increase reach or to suppress a list of unlikely voters.

Advertising 105

Advertising Audience Education Communications 105

AdExchanger

NOVEMBER 19, 2024

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. Advertisers Care About Quality Again appeared first on AdExchanger.

Advertising 111

Advertising Audience Media CPM 111

Martech

JULY 12, 2024

Your ideal audience, captivated. It’s Connected TV (CTV) advertising. Join MNTN and MarTech for Everything You Need to Know About CTV Audience Targeting (in under 60 minutes) as they discuss everything there is to know about Connected TV audience targeting. This isn’t a dream. Ready to dive in? Secure your spot!

Audience 99

Audience MarTech Marketing Advertising 99

Basis

JANUARY 9, 2025

But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result. Read on for his insights on how auto advertisers can adapt to a privacy-first model.

Advertising 88

Advertising Cookies Brand Lift Conversion 88

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Media 117

Media Advertising Ad Ops Non-Profit 117

illumin

JULY 25, 2024

Curious to learn more about digital out-of-home advertising? If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades.

Advertising 95

Advertising Geo targeting Audience Pop-Up 95

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 101

Display Advertising Advertising Brand Awareness ROI 101

Adweek

MARCH 11, 2025

Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone.

Audience 222

Audience Advertising 222

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising 97

Advertising Retail Audience Media 97

Adweek

JANUARY 9, 2025

Disney has a history of investing in machine learning and AI audience segmentation, and during its fifth-annual Global Tech & Data Showcase at CES on Wednesday, the company revealed the latest ways AI is enhancing its advertising capabilities.

Machine Learning 290

Machine Learning Advertising Audience 290

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. And low quality AI-generated and made-for-advertising (MFA) content has further complicated advertisers efforts to ensure effective and meaningful ad placements in suitable environments.

Advertising 96

Advertising Retail Cookies Video Ads 96

Adweek

AUGUST 22, 2024

Today, Dentsu and Sports Innovation Lab announced a strategic partnership that gives clients access to sports audiences across any publisher or platform.

Advertising 328

Advertising Audience Ad Tech 328

The Ad Tech Blog

JUNE 17, 2024

Understanding Emotional Fatigue in Digital Advertising Key Points Ad fatigue occurs when users see the same ads repeatedly, leading to decreased engagement. Targeting different audience segments can prevent overexposure. Impact on Campaign Performance Ad fatigue significantly impacts the performance of digital advertising campaigns.

CPC 244

CPC Advertising Click Through Rate Machine Learning 244

Adweek

MARCH 13, 2025

Scope3's Brand Standards lets advertisers build their own AI agents--programs that can take autonomous action on behalf of users--for brand safety. The agents can use criteria like a brand's specific values, business goals, and target audience demographics,

Audience 221

Audience Advertising Ad Tech Media 221

Adweek

NOVEMBER 14, 2023

Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. Let's hire a diverse candidate for this role." "We We should target underserved communities with this campaign." "We We need more minorities in this spot." We've all been in rooms where these.

Audience 325

Audience Advertising 325

AdExchanger

DECEMBER 17, 2024

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games.

Advertising 98

Advertising Audience Cookies Retail 98

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 120

Advertising Cookies GDPR Fashion 120

Ad Monsters

JANUARY 29, 2025

With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources? The Eternal Struggle of News and Advertising Advertisers love to talk about the importance of journalism. But the industry needs to find its swagger, to convince advertisers to invest.

Advertising 88

Advertising Audience Media Display Advertising 88

AdExchanger

JANUARY 2, 2025

This statement rings truer than ever in todays rapidly evolving advertising landscape. As data proliferates across customer touch points, marketers face the challenge of delivering optimal experiences without comprehensive audience understanding.

Advertising 105

Advertising Audience Marketing 105

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Advertising 89

Advertising Audience Media MarTech 89

Adweek

JANUARY 2, 2024

This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8% growth in the "miscellaneous" category.

Advertising 331

Advertising Audience 331

Adweek

NOVEMBER 11, 2024

Many Latinx and Hispanic kids may have grown up hearing "Hay comida en la casa" - which translates to "there's food at home" in English - in response to their requests to eat out. DoorDash takes the typically disappointing phrase in a different direction. The delivery platform's campaign taps into childhood nostalgia to target Hispanic.

Audience 278

Audience Food Advertising 278

Adweek

JUNE 20, 2022

Since the programmatic revolution of more than a decade ago, brands have used algorithms to determine which demographics to target and how to segment audiences in their.

Advertising 353

Advertising Audience Marketing 353

Adweek

MARCH 17, 2025

For many marketing professionals, it's a tentpole event on par with CES or Cannes Lions--but offering a different audience and focus. South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. While CES showcases futuristic tech and serves as a.

Marketing 293

Marketing Audience Advertising 293