Digital Remedy

DECEMBER 4, 2024

For this target audience, effective marketing strategies should focus on broad visibility and brand introduction. Familiarity: Now aware of their options, individuals begin evaluating whether they want to pursue further education and what higher education institution might suit their needs. With 86% of U.S.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Basis

FEBRUARY 21, 2025

In this context, advertisers must contend with the challenge of consumers paying less attention to ads. To advertise effectively in todays saturated digital environment, marketing teams must have an attention strategya game plan for leveraging the confines of attention-related constraints to outperform their competitors.

Audience 52

Audience Viewability Pop-Up Advertising 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 83

Advertising Retail Pop-Up Media 83

AdvertiseMint

DECEMBER 23, 2024

With a rapidly growing user base that thrives on engagement, Twitch offers brands an unparalleled opportunity to connect with niche audiences through Twitch ads. This guide explores the advertising landscape on Twitch, covering ad formats, targeting options, and strategies for effective campaign success.

Advertising 52

Advertising Click Through Rate Banner Brand Awareness 52

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting.

Cookies 125

Cookies Non-Profit Audience GDPR 125

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Ad Monsters

JANUARY 2, 2025

This all bodes well for retail media networks and advertising clients who want to reach them. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. . #1: Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.

Media 122

Media Impressions Audience Conversion 122

Digital Remedy

OCTOBER 31, 2024

This allows brands to meet their audience where they are, keep pace with technological and industry changes, and maintain relevance in an ever-changing landscape. Marketers must ensure that their campaign KPIs, goals, and strategy are properly aligned, whether brand- or outcome-focused.

Marketing 105

Marketing GDPR Audience Brand Awareness 105

Fuel Lines

SEPTEMBER 19, 2018

Especially after Coca Cola’s announcement of their global advertising strategy moving from creative excellence to content excellence. “All advertisers need a lot more content so that they can keep the engagement with consumers fresh and relevant, because of the 24/7 connectivity.” Think of it as a fishing expedition.

Agency 256

Agency Marketing Brand Awareness Audience 256

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. What is hyper-precision targeting?

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech Series

OCTOBER 28, 2022

The advertising industry faces particular challenges and opportunities at the moment with third-party cookies about to expire. But without cookies, and the ability to use personal data in advertising, the industry is now facing significant disruption. Yet without this data, marketers face advertising to anonymous users.

Audience 103

Audience Machine Learning Cookies Brand Awareness 103

AdvertiseMint

DECEMBER 27, 2024

As of 2025, a 30-second advertisement now commands brands and their TV advertising agency an impressive $7 million to $8 million, not accounting for additional production expenses. This article breaks down the reasons behind the rising costs and the benefits advertisers gain from such an investment.

Brand Awareness 52

Brand Awareness Audience Impressions Agency 52

AdExchanger

JUNE 27, 2022

Pirate’s Booty has long traded on its high level of brand awareness, which it’s been able to achieve despite rarely advertising on TV. Or doing much paid advertising at all, for that matter, said Mark Chu, director of marketing at Amplify Snack Brands, which was acquired by Hershey in 2018.

Audience 98

Audience Brand Awareness Advertising Marketing 98

Ad Rants

SEPTEMBER 27, 2022

It's one of the most effective ways to reach your target audience and build a relationship with them. One of the biggest benefits of content marketing is that it's an affordable way to reach your target audience. Unlike paid advertising, you don't have to spend a lot of money to create high-quality content.

Brand Awareness 175

Brand Awareness Marketing Audience Media 175

Ad Rants

NOVEMBER 6, 2023

Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. Selecting the ideal location for your billboard is not just important; it's essential for your advertising success. Think about your target audience and where they're likely to be.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

Ad Monsters

MARCH 3, 2025

But is ROAS really the be-all and end-all of advertising success? Its Blind to Brand Building: Some of the best ad campaigns dont drive immediate sales but build brand awareness that pays off months or even years down the line. At the end of the day, advertising is about connecting with people. Lets be real.

Ad Tech 95

Ad Tech Brand Awareness Impressions Audience 95

illumin

MAY 9, 2024

Brand lifts are a simple tool for measuring how effective your brand and advertising efforts are. Here’s a quick, handy guide on all about the power of brand lifts. We’re often fixated on the “how” of things – How do we increase brand awareness on various platforms?

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech Series

OCTOBER 14, 2022

Although Christmas advertisements are now a significant part of the holidays, businesses should reconsider how they can use field marketing to add a personal touch and connect with their customers. Incorporating your fundamental beliefs into your brand is the first step in developing a positive one.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

MNTN

DECEMBER 4, 2024

Among the most important marketing metrics to keep an eye on is your click-through rate (CTR) , which gives you valuable insight into how well your ads are engaging your audience. It represents a way to determine how compelling your ads and calls-to-action (CTAs) are to your audience. What Is a Click-Through Rate (CTR)?

Click Through Rate 52

Click Through Rate Brand Awareness Impressions Audience 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Awareness stage Strategy.

Marketing 106

Marketing Audience MarTech Brand Awareness 106

Ad Monsters

JULY 17, 2024

In this op-ed by Dave Dembowski, SVP of Global Sales at Operative, discover how live sports streaming revolutionizes brand advertising, blending traditional broadcast strategies with digital innovation. The big games like NBA finals, the Super Bowl, and the World Series will draw huge audiences all watching at the same time.

Advertising 111

Advertising Brand Awareness Audience Impressions 111

Martech Series

NOVEMBER 23, 2022

iion’s new self-serve platform bridges the gap between monetisation and advertising in all gaming environments – in the game, around the game, and away from the game. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale.

Audience 90

Audience Advertising Rich Media Entertainment 90

Basis

NOVEMBER 12, 2024

Like piling freshly grated parmesan on pasta, dipping pizza in ranch dressing, or pumping extra butter on movie theater popcorn, adding “digital” to out-of-home advertising makes what was already a good thing even better. What Is Digital Out-of-Home Advertising? What’s the Difference Between DOOH Advertising vs. OOH Advertising?

Advertising 52

Advertising Pop-Up Brand Awareness Impressions 52

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advantages Of TV Advertising. Quickly and frequently.

Advertising 99

Advertising Media Marketing Audience 99

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today.

Advertising 116

Advertising Cookies Audience Machine Learning 116

VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

MNTN

DECEMBER 9, 2024

Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar. Facebook, Google Ads, and other digital advertising spaces all use this popular pricing model, making it one of the most widely used digital marketing metrics. What Is a Cost-Per-Click (CPC)?

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. So let’s dive in and see for ourselves. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Get My Free SaaS Marketing Plan What Is Native Advertising?

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97