Martech

SEPTEMBER 11, 2024

Custom audiences may need adjustments. Meta communicated this update to advertisers this week. Businesses should review and potentially adjust custom audiences. Altered monitoring in Events Manager. Impact on businesses. Some ad sets could be paused. Reduced visibility in Events Manager. What’s next. Processing.

Ad Targeting 111

Ad Targeting Communications Audience MarTech 111

Ad Monsters

NOVEMBER 27, 2024

Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. Brands and advertisers have been using it for years now. Souza suggests publishers strengthen partnerships and offer better audience solutions to support evolving buyer needs.

Real Estate 98

Real Estate Audience Communications Media 98

Ad Rants

JULY 17, 2023

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively.

Advertising 196

Advertising Audience Communications Marketing 196

Martech

NOVEMBER 4, 2024

Buyers expect digital-first and mobile-first communications The digital natives entering buying positions don’t care about how marketing has traditionally been done. They expect digital-first and mobile-first communications. This is a remarkable level of message customization to an audience of one.

Marketing 131

Marketing Communications Audience Entertainment 131

Martech

OCTOBER 24, 2024

Grammarly introduced new features to measure the impact of communication on business performance. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication. Wondershare released Wondershare Virbo 3.0,

MarTech 119

MarTech Communications SEO Conversion 119

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. It considers brand guidelines and audience data for optimal impact. AdCreative.ai

MarTech 113

MarTech Food Machine Learning SEO 113

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Ensure your sales and marketing teams communicate regularly and collaborate for a successful ABM strategy. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” They use psychometric research, data insights, generative AI and omnichannel analytics to help organizations tailor their communications.

MarTech 111

MarTech Machine Learning Conversion Rate Conversion 111

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 129

Audience Marketing Conversion Communications 129

Martech

JULY 26, 2024

Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Many see it as good news for advertisers, while some have mixed feelings. It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting.

Cookies 124

Cookies Non-Profit Audience GDPR 124

illumin

JANUARY 7, 2025

Agencies are experts in advertising who create brand stories for specific companies or products. Advertising agencies face certain unique challenges while working with DSPs. Reaching the right audience on a fixed budget is difficult for agencies. What do agencies need in a DSP?

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

SEPTEMBER 19, 2024

B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. Publishing an inaccurate data point or term damages an audience’s trust in a brand, company or institution, resulting in a public backlash, negative press and legal ramifications.

Audience 132

Audience Marketing Impressions Communications 132

Fuel Lines

APRIL 21, 2016

Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. In his captivating session, Park shared how to use the principles of a 10-step Story Cycle process to hone your story skills and help clients grow not only revenue, but as advertising and marketing professionals.

Agency 269

Agency Communications Advertising Audience 269

MNTN

JANUARY 31, 2025

Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. In partnership with digital advertising agency Closed Loop , they used MNTN Matched to find the right B2B decision-makers on Connected TV (CTV).

Healthcare 98

Healthcare Fashion Audience Impressions 98

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

Fuel Lines

APRIL 26, 2019

Brian Morris/Brad Ball, the Silver Advertising Agency. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Improving employee communications. Community Development Comes Before Business Development.

Agency 233

Agency Communications Audience Media 233

Martech

FEBRUARY 18, 2025

Instead of bombarding audiences, it emphasizes relevance, respect and value-driven interactions. Ethical marketing starts with clear communication. The era of aggressive, overly targeted advertising is fading, replaced by an approach rooted in personalization, ethics and innovation. Email: Business email address Sign me up!

Marketing 74

Marketing Advertising Non-Profit Audience 74

Fuel Lines

MARCH 22, 2018

Here’s an example of an agency owner who is doing it the right way: Ernie Perich has been the President and Creative Director at Perich Advertising + Design for over 30 years. Perich Advertising + Design will continue get to new clients from personal networks and referrals as it has over the past 30 years. Facebook. ?Email

Agency 254

Agency Communications Education Audience 254

Martech

MARCH 3, 2025

This segmentation ensures that the right message reaches the right audience at the right time. Dynamic content creation: Generative AI can create personalized content, such as emails or advertisements, that resonate with individual customers. Dig deeper: What’s the difference between agentic AI and generative AI?

Marketing 115

Marketing Conversion Rate MarTech Communications 115

Digital Remedy

NOVEMBER 14, 2024

Strategy 1: Digital Audio Advertising Wellness Marketing Strategy Digital audio advertising stands out as a powerful tool for engaging those interested in physical, mental, and emotional wellness. Ready to reach your target audience(s) in this dynamic industry? Time to lace up those sneakers and run through it with us!

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Ad Rants

JUNE 6, 2024

However, you must effectively reach out to your key demographic, communicate what makes your products special, and get people to buy your products. High-quality images can communicate more than a page full of text. Start Local While selling to a worldwide audience is nice, you should prioritize your local area first.

Marketing 224

Marketing Communications SEO Media 224

Fuel Lines

NOVEMBER 8, 2018

It is also redefining the role of the owners of small to midsize advertising, digital, media and PR firms. Ability to communicate more directly with employees, customers, and other key stakeholders. CEOs who are social are perceived as better leaders and better communicators. Highly social CEOs are forward-looking.

Agency 238

Agency Communications Media Conversion 238

Ad Monsters

APRIL 15, 2025

With his first experience training a new hire under his belt, hes thinking more than ever about how to communicate complex ideas clearly, a skill just as valuable as any line of code or data point. Education plays a big role here, helping advertisers understand that news isnt something to avoid. JL: Definitely.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Fuel Lines

FEBRUARY 21, 2018

I had led new business for a number of advertising agencies before deciding to start my own consulting firm. My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Improving employee communications. Most agencies weren’t even participating.

Agency 238

Agency Communications Audience Media 238

Martech Series

JANUARY 29, 2023

Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the automotive industry, is launching Audience IQ at NADA Show 2023, a key auto industry trade show going on now in Dallas Texas.

Audience 101

Audience Marketing Communications MarTech 101

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Improved return on ad spend (ROAS) on an advertising-specific campaign. Higher conversion rates. Improved customer loyalty.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 113

Machine Learning Advertising Cookies Conversion Rate 113

Martech

JANUARY 30, 2025

Targeting local audiences : Differences in demographics, buying habits and culture mean differences in what local audiences like and how they behave. Start by analyzing community-specific data about purchasing patterns, popular products and lifestyle preferences. These tools can optimize campaign timing and messaging.

Marketing 92

Marketing Pop-Up Conversion Rate Audience 92

Martech

MARCH 13, 2025

This process minimizes manual effort for advertisers while ensuring campaigns remain effective. It uses AI algorithms to craft persuasive ads tailored to target audiences, improving engagement and return on investment. unveiled ProRata Ads, an advertising platform powered by AI agents.

MarTech 94

MarTech Click Through Rate Machine Learning Banner 94

illumin

MARCH 10, 2025

In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance. In a fast-paced advertising environment, the ability to instantly understand campaign changes is crucial.

ROI 90

ROI Ad Tech Communications Audience 90

Ad Monsters

DECEMBER 6, 2023

Yahoo Blueprint — the latest tool emerging out of the house of Yahoo Advertising — is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. Adam Roodman: AI is revolutionizing digital advertising, and Yahoo has been at the forefront of AI-powered advertising for decades.

Advertising 127

Advertising Media Machine Learning Audience 127

Martech

APRIL 1, 2024

Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. The UID is intended to meet audience privacy standards while enabling marketers to continue targeting consumers with personalized ads across the digital supply chain.

Advertising 131

Advertising GDPR Clickbait Machine Learning 131