The Ad Tech Blog

AUGUST 28, 2024

Understanding the neuroscience behind emotional engagement in advertising can significantly enhance your marketing strategies. By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

JANUARY 9, 2025

The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It could be a boon for advertisers, too.

Retail 112

Retail Machine Learning Conversion Rate eCommerce 112

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MARCH 3, 2025

For instance, e-commerce platforms can use AI to suggest products based on a user’s current browsing activity, enhancing the shopping experience and increasing conversion rates. This segmentation ensures that the right message reaches the right audience at the right time.

Marketing 110

Marketing Conversion Rate MarTech Communications 110

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 92

Conversion Rate ROI Conversion eCommerce 92

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

AdvertiseMint

DECEMBER 25, 2024

Advertising on Walmart Marketplace offers a powerful platform to increase product visibility and sales. By meeting Walmart’s rigorous standards and utilizing their advertising features, sellers can maximize their presence in one of the largest retail markets and unlocks advertising and the ability to hire a Walmart advertising agency.

Advertising 52

Advertising Click Through Rate ROI Conversion Rate 52

AdvertiseMint

DECEMBER 17, 2024

Podcast advertising is continually evolving, and by 2025, it is set to experience notable growth and innovation. As a podcast advertising agency , we’re exited to see what is on the horizon for companies looking to grow their business with podcast ads. Dynamic ad insertion will enhance personalization and effectiveness.

Advertising 52

Advertising Conversion Rate Audience Conversion 52

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Marketing Tech News

AUGUST 16, 2024

Read more » The post Cross-channel marketing strategies boost conversion rates by up to 31% appeared first on Marketing Tech News.

Conversion Rate 78

Conversion Rate Conversion Marketing Audience 78

Martech

JULY 18, 2024

AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.” AdCreative.ai’s AdLLM Spark is an AI/LLM built exclusively for advertising. Tatari has an AI-powered media buying system for linear and streaming TV advertising.

MarTech 112

MarTech Machine Learning Conversion Rate Conversion 112

AdvertiseMint

JANUARY 16, 2025

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

A/B Testing 52

A/B Testing Advertising Click Through Rate CPA 52

AdvertiseMint

JANUARY 5, 2025

In today’s competitive market, business owners must have a strategic approach when evaluating the strategies used by their facebook advertising agency. Identifying your target audience is crucial for tailored advertising strategies. Define key performance indicators (KPIs) to accurately measure advertising success.

Advertising 52

Advertising Click Through Rate Conversion Rate Audience 52

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Audience 111

Audience Conversion Rate Machine Learning Brand Lift 111

Ad Rants

MAY 6, 2024

Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. Organic advertising. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. You need to know more than just basic demographics.

Conversion Rate 214

Conversion Rate Audience Conversion Advertising 214

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Who is your target audience? What are you hoping to achieve with your content?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

MNTN

DECEMBER 18, 2024

Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). What Is CTV Retargeting?

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

The Ad Tech Blog

JULY 18, 2024

AI bias in advertising is a significant concern in the ad-tech industry. This article explores how to mitigate bias in AI-driven advertising, ensuring fair and inclusive marketing practices. Understanding AI Bias in Advertising Key Points AI bias can perpetuate stereotypes and exclusionary practices.

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 130

Marketing Retail Retargeting Conversion Rate 130

MNTN

NOVEMBER 1, 2024

Connected TV (CTV) has transformed TV advertising into a precision-driven, performance marketing channel, but unlocking its full potential requires understanding the right metrics. CTV measurement refers to tracking and analyzing the performance of Connected TV advertising campaigns using detailed, actionable data.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 111

A/B Testing Control Group Marketing Conversion Rate 111

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. A pipe to close conversion rate of around 20% to 30% was once considered a good average. We built the DSP ourselves specifically for B2B midmarket and enterprise audiences.

Marketing 116

Marketing CPC Cookies Conversion Rate 116

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. By enabling direct purchases from videos, VSAs increase conversion rates effectively.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. They play a crucial role in empathy and imitation.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

AdvertiseMint

JANUARY 22, 2025

The rise of TikTok continues to provide businesses with unprecedented opportunities to reach a vast and engaged audience. Crafting effective TikTok ads requires an understanding of both the platforms unique characteristics and also the use of a TikTok advertising agency. Utilize native TikTok ad formats to enhance reach and engagement.

Conversion Rate 52

Conversion Rate Click Through Rate Audience Conversion 52

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

Martech

JANUARY 30, 2025

Targeting local audiences : Differences in demographics, buying habits and culture mean differences in what local audiences like and how they behave. Adjusting the message to fit what the audience likes can create strong connections. Geofencing and surveys will help target audiences and find out their preferences.

Marketing 85

Marketing Pop-Up Conversion Rate Audience 85

MNTN

DECEMBER 9, 2024

Below, youll learn what CPC is and discover actionable insights to help you make the most of every advertising dollar. Facebook, Google Ads, and other digital advertising spaces all use this popular pricing model, making it one of the most widely used digital marketing metrics. per click if your conversion rate is still abysmal.

CPC 52

CPC Conversion Rate Brand Awareness Conversion 52

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Advertising 106

Advertising Conversion Rate Conversion Impressions 106

Martech

MAY 14, 2024

However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a powerful punch in performance. However, recent advancements in AI-driven contextual advertising are significant and should not be overlooked.

Machine Learning 113

Machine Learning Advertising Cookies Conversion Rate 113

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. Benefits of Geofencing Mobile Ads Geofencing offers several benefits for mobile advertising.

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

The Ad Tech Blog

JUNE 24, 2024

Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. For instance, Facebook’s algorithm updates often prioritize personal content over business posts, making it harder for brands to reach their audience organically.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

AdvertiseMint

DECEMBER 12, 2024

Instagram ads have become a powerhouse platform for businesses looking to connect with their target audience through visually appealing content. Crafting high-performing Instagram ads involves several strategic elements, from audience targeting to content creation and performance monitoring.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. So, programmatic advertising is undoubtedly the future.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211