Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Read on for his insights on how auto advertisers can adapt to a privacy-first model. Whats your biggest piece of advice for automotive advertisers when it comes to dealing with signal loss?

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 115

Audience Media Ad Inventory Cookies 115

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. Ad tech is on the cusp of a major shift.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 237

Audience Cookies Advertising Marketing 237

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 114

Advertising Marketing Conversion Rate Audience 114

Basis

JANUARY 2, 2025

In the ever-evolving world of digital advertising, programmatic has proven to be a reliable mainstayand a dynamic space for innovation. Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing.

Advertising 102

Advertising Retail Cookies Video Ads 102

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 99

Display Advertising Advertising Brand Awareness ROI 99

Ad Monsters

JANUARY 24, 2025

A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. This disconnect even extends to premium advertising spots like the Super Bowl. Physical stores represent a major media channel. Smart brands recognize this.

Media 109

Media Retail Advertising Cookies 109

Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertising 115

Advertising Cookies GDPR Fashion 115

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

Cookies 100

Cookies Retargeting Conversion Audience 100

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry.

Advertising 101

Advertising Marketing Retail Agency 101

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Continue reading this article on digiday.com.

Cookies 71

Cookies Retargeting Audience Media 71

Martech

FEBRUARY 20, 2025

Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data. Image courtesy of Adobe.

Advertising 85

Advertising Retargeting Audience Cookies 85

Martech

OCTOBER 15, 2024

Third-party cookies : Continued reliance on third-party cookies, but a shift toward a portfolio approach in identity solutions. Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes.

Cookies 117

Cookies ROI Audience Agency 117

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 131

Audience Advertising Cookies Marketing 131

Basis

DECEMBER 4, 2024

Reality Check: The 2025 Advertising Trends Report provides keen perspective on the trends set to shape 2025, exploring the ways advertisers can bridge the disconnect between expectations and reality while maximizing the potential of new innovations to drive impact across their campaigns in the year ahead.

Advertising 82

Advertising Audience Search Advertising Media 82

Adweek

OCTOBER 19, 2022

Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience.

Cookies 298

Cookies Audience Media Advertising 298

AdExchanger

DECEMBER 17, 2024

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, which found that brand advertising spend on video games still lags behind audience time spent playing these games.

Advertising 98

Advertising Audience Cookies Retail 98

illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

AdExchanger

APRIL 25, 2024

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching.

Cookies 99

Cookies Audience Pop-Up Advertising 99

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 132

Cookies Ad Tech Audience Media 132

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. As the dust settles, let’s dig into what this means for publishers, advertisers, and the future of privacy-preserving technologies. Will it be opt-in or opt-out?

Cookies 122

Cookies Ad Tech Audience Advertising 122

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. Dinesen , CEO and Co-Founder of Digiseg , third-party cookies can’t go away fast enough. “This is the challenge with third-party cookies. “This is the challenge with third-party cookies.

Cookies 98

Cookies Audience Manufacturing Education 98

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 140

Cookies Audience Marketing Advertising 140

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. This can erode consumer trust and underscores why digital marketers should cautiously approach delivering excessively personalized advertisements and recommendations.

Retargeting 122

Retargeting Ad Targeting Manufacturing Communications 122

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Advertisers benefit.

Retail 110

Retail Media Retargeting Audience 110

Ad Monsters

AUGUST 2, 2024

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences.

Audience 116

Audience Media Advertising Cookies 116

Ad Monsters

JULY 25, 2024

Google’s latest announcement on third-party cookies shifts the focus to user choice, introducing an experience similar to Apple’s App Tracking Transparency. As advertisers brace for this accelerated change, strategies to adapt in a post-cookie world become paramount.

Cookies 105

Cookies Retargeting Advertising Audience 105

Martech

AUGUST 8, 2024

It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech 115

MarTech Electronics GDPR Audience 115

Ad Monsters

NOVEMBER 25, 2024

Britt came out swinging, touting the publisher’s data-driven approach and highly personalized ad experiences powered by first-party data. “We focus on utilizing our first-party data to prioritize connecting our buyers and advertisers to our users at the right moment,” Britt proclaimed.

Cookies 105

Cookies Audience Ad Tech Conversion 105

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Do these shifts illuminate any broader trends advertisers should look out for in 2025?

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 105

Retail Food Cookies Banner 105

Digiday

APRIL 2, 2025

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. Its the latest installment in marketings tug of war between precise targeting and broad reach and an indirect consequence of third-party cookie deprecation.

Cookies 83

Cookies Audience Marketing Media 83

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. First launched by The Trade Desk, UID 2.0

Cookies 128

Cookies Marketing CPA GDPR 128

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. Was this investment wasted? Follow VideoWeek on Twitter and LinkedIn.

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. This is a long time coming; marketers who’ve prepared ahead of time are ready and able to pivot – adjusting their strategies and targeting approaches to still reach their audience effectively.

Cookies 111

Cookies Audience Ad Tech Advertising 111