MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Ad Monsters

FEBRUARY 20, 2024

They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution. First-party data has yet to prove to be the panacea many had hoped for, but when combined with other tools and strategies, some publishers, like Snopes.com, find it very useful.

Cookies 100

Cookies First-Party Cookies Ad Server Audience 100

PubMatic

SEPTEMBER 26, 2023

If you’re a publisher or advertiser, and especially if you’re operating in the mobile space, you’re probably getting a little tired of being told about new forthcoming privacy changes that are sure to upend your monetization and marketing plans. A version of this content appeared in Street Fight.

Audience 94

Audience Direct Data Cookies Advertising 94

Martech

JANUARY 13, 2022

Real-time data capture and bi-directional data integration sync with CRM. Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Direct mail. Digital advertising. Social media.

ROI 120

ROI Machine Learning Conversion Rate Healthcare 120

Media Math

MAY 23, 2022

MediaMath Country Manager, India, Pranjal Desai sat down with Matterkind Business Head Paras Mehta to discuss how we’re working with Interactive Avenues, a leading online digital marketing agency in India, to deliver advertisers a modernized ecosystem across all channels that’s transparent, fair and effective. What marketers want.

Marketing 52

Marketing Viewability Impressions Direct Data 52

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Real-time data capture and bi-directional data integration sync with CRM.

Marketing 115

Marketing Manufacturing Communications Healthcare 115

OpenX

JANUARY 14, 2025

During the 2025 Las Vegas Consumer Electronics Show (CES), Matt Sattel , Chief Revenue Officer at OpenX joined Nicole Pruess from Marketecture Media and guest host of The Advertising Forum. A tool historically used by our data partners and internal teams is being revamped to meet the unique needs of agencies and brands.

Conversion 52

Conversion Electronics Direct Data Agency 52