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Martech Series
OCTOBER 20, 2022
We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.
VideoWeek
MAY 7, 2024
Kargo this morning announced a new partnership with VIDAA, a smart TV operating system (OS), offering the ad tech firm’s video and display formats across Hisense TVs. “We’re excited to work with VIDAA USA to bring unique formats to this growth channel across two major European advertising markets.
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Ad Beat
MARCH 6, 2024
It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million) went toward YouTube.
Martech Series
MARCH 2, 2023
Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services.
Single Grain
AUGUST 8, 2023
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.
VideoWeek
DECEMBER 16, 2022
Netflix stock dropped by seven percent on Thursday after reports emerged that the business hasn’t been able to deliver the required reach for some of its advertisers. Display advertising revenues were up by 13.9 They can’t deliver. UK publishers’ digital revenues grew by 2.7 But online video revenues were down by 3.2
Single Grain
MAY 5, 2023
In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI.
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