MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Ad Rants

NOVEMBER 6, 2023

Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. Selecting the ideal location for your billboard is not just important; it's essential for your advertising success. Think about your target audience and where they're likely to be.

Electronics 215

Electronics Audience Brand Awareness Fashion 215

MNTN

JANUARY 16, 2025

One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. What is Addressable TV Advertising? Addressable TV advertising is a type of targeted advertising that enables advertisers to customize the ads delivered to individual households while they are watching television.

Advertising 52

Advertising Audience Fashion Demand Side Platform 52

AdvertiseMint

JANUARY 7, 2025

What they have accomplished requires dedication, passion and an Los Angeles advertising agency. They have each cultivated distinct personas that resonate with their audiences, allowing them to reach diverse demographics and enhance their overall brand appeal.

Marketing 52

Marketing Fashion Audience Impressions 52

Martech

APRIL 1, 2024

Storytelling is never out of fashion, whether spanning 30 seconds or 30 minutes. Brand-driven content establishes trust and authority , while user-generated content (UGC) builds community and provides rich insight into audience sentiment. The advertiser benefits from a higher match rate and faster data load time than cookie-synching.

Advertising 130

Advertising GDPR Clickbait Machine Learning 130

MNTN

SEPTEMBER 1, 2023

And advertisers oftentimes fall into this trap. But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. To appeal to their most loyal audiences, Neiman Marcus will send copies of the book to their “top 300 customers.” “We

Audience 98

Audience Retail Fashion Entertainment 98

The Ad Tech Blog

JUNE 16, 2024

Understanding these triggers is crucial for marketing managers and advertising executives. By understanding the emotional triggers that drive consumer behavior, marketers can create campaigns that resonate with their target audience. Effective media planning is also essential in reaching the right audience.

Fashion 130

Fashion Audience ROI Media 130

Brid.tv

MARCH 12, 2025

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. A mix of how-to guides, news segments, product demos, and user-generated content (UGC) can keep your library fresh and appealing to different audiences. No content? No problem.

Video Ads 80

Video Ads Header Bidding Viewability Fill rate 80

VideoWeek

MARCH 26, 2024

And while brands are increasingly marketing green products to the eco-minded consumer, research by Media Bounty, an independent media agency, has suggested that these campaigns need to reach a wider audience if they are to have meaningful impact on carbon reduction. So in true Channel 4 fashion, we do things differently.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Ad Tech Daily

SEPTEMBER 19, 2024

Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions.

Fashion 105

Fashion Ad Tech Audience Advertising 105

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

MNTN

JULY 8, 2022

Over the years, traditional television has come to be seen as a prestigious advertising channel. While obtaining a spot on linear TV is a key advertising strategy for some brands, it’s not an attainable goal for all advertisers. Advertising on Connected TV (CTV) may be the right solution for you. We feel you on this.

Advertising 98

Advertising Audience Banner Brand Awareness 98

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. Emotional branding can differentiate your brand in a competitive market.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Martech

MARCH 13, 2025

While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. B2B marketing operates with a smaller audience but gathers deeper data, tracking extensive details on each decision-maker within a buyer committee.

Fashion 80

Fashion Audience ROI Media 80

Ad Rants

JUNE 29, 2022

The reason is that most startups fail at marketing themselves in the best possible fashion. You need to place that great idea in front of the right target audiences, engage with them, convince them of your proposition and close the final sale! Do you have any intention of paid advertising on social?

Media 205

Media Fashion Audience Education 205

Single Grain

MAY 25, 2023

Creative fashion ads are a must if you want to stand out from other clothing brands online. By it’s very nature, the fashion industry makes it easy to take your advertising to the next level. Creative clothing ads will help your fashion brand stand out and attract more customers.

Fashion 52

Fashion Entertainment Media Advertising 52

Martech

JULY 16, 2024

The information collected from these programs facilitates targeted marketing, optimizes advertising expenditures and enhances overall customer satisfaction. Ultimately, the strategic use of member data allows you to boost incremental revenue by successfully upselling and cross-selling relevant products and services to an engaged audience.

ROI 105

ROI Fashion Marketing MarTech 105

Single Grain

MAY 16, 2023

Facebook has become a crucial platform for businesses to reach out to their target market and advertise their products and services. In the fashion industry, Facebook clothing ads have become essential for fashion brands looking to produce more sales and establish their brand identity.

Fashion 52

Fashion Retargeting A/B Testing Audience 52

YieldBird

JANUARY 22, 2025

Its still a lot of challenge to conceptualize the ad experience and try to figure out if advertisers are going to buy it programmatically – if not, try to sell them directly. Now we can use all the audiences and the data we have built, even though the ,,cookieless is not coming yet, but it will eventually show up.

Advertising 52

Advertising Banner Education Cookies 52

Martech

DECEMBER 3, 2021

Integral Ad Science (IAS) has announced enhancements to its Context Control solution for publishers and advertisers. Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific types of content. Why we care.

Cookies 106

Cookies Fashion Audience MarTech 106

The Ad Tech Blog

MAY 31, 2024

Understanding Augmented Reality Advertising Key Points Increasing Investment: More brands are allocating significant portions of their marketing budgets to augmented reality advertising. What is Augmented Reality Advertising? Technology Growth: The adoption of AR technology is expected to reach 1.73

Education 130

Education Entertainment Fashion Retail 130

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

DECEMBER 19, 2022

Consider the following specialized audience segments to target in your next Connected TV (CTV) advertising campaign—all available via MNTN’s partnership with Oracle Data Cloud: Approach: Fashion Lovers. Audience provider: OnAudience. Audience provider: Sharethis. Segment name: Function Over Fashion.

Audience 52

Audience Fashion Retail eCommerce 52

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. Image carousels Pack more information into a small space with this 21st-century version of the old-fashioned slide carousel.

Fashion 84

Fashion Education Audience Conversion 84

Digiday

OCTOBER 18, 2022

For instance, AR lenses are growing in popularity, especially among fashion and beauty brands. These social media features are helping brands attract, engage and entertain Gen Z audiences, especially within popular fashion and beauty channels. They don’t want to be advertised to. Engaging Gen Z with viral content.

Audience 69

Audience Media Fashion Entertainment 69

Basis

AUGUST 26, 2024

“ Buzzword : A keyword; a catchword or expression currently fashionable; a term used more to impress than to inform, esp. a technical or jargon term” – Oxford English Dictionary All industries have their buzzwords, but the advertising space seems to invite a few more than its fair share. However, they aren’t always relevant or helpful.

Advertising 98

Advertising Cookies Impressions Brand Awareness 98

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Ad Monsters

FEBRUARY 27, 2025

Johnson points out that diverse media owners have long had to navigate an environment where major brands and platforms benefit from their intellectual property and audiences without necessarily supporting their success. These outdated and overly broad restrictions persist because people often expand these lists without reassessment.

Media 70

Media Ad Tech Fashion Audience 70

Digiday

FEBRUARY 23, 2023

The approach is re-emerging as an environment where publishers can grow audiences and advertisers can maximize engagement to reach the right audiences. However, as ad tech grew more sophisticated — and complex — and the industry shifted toward behavioral targeting, for many advertisers, contextual fell by the wayside.

Advertising 89

Advertising Machine Learning Cookies Audience 89

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Industries are making strides in Metaverse whether its retail, fashion, alcohol, food, media, music, entertainment, etc. 20 NFT wearables were made public by the fashion label.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

MNTN

SEPTEMBER 1, 2022

The fact that it overlaps with the holidays is plenty more reasons for advertisers not to turn a blind eye. Let’s take a look at some of the audience segments you can apply to your CTV advertising campaigns this season. Audience Name: Influencer Marketing. Audience Provider: HG Data. Audience Provider: Oracle.

Audience 52

Audience Fashion eCommerce Media 52

Martech Series

AUGUST 2, 2022

Aleph Group, Inc, a leading global enabler of digital advertising in emerging countries, announced a global sales partnership with Reddit to ensure the success of advertising partners throughout Europe and Central Asia as the platform continues to scale internationally.

Advertising 78

Advertising Marketing Finance Fashion 78

The Ad Tech Blog

OCTOBER 23, 2024

Understanding the impact of color branding can significantly enhance your brand’s visibility and emotional connection with your audience. In the advertising and marketing industry, where competition is fierce, leveraging the right colors can set your brand apart and foster a deeper connection with your target market.

Audience 130

Audience Fashion Communications Marketing 130

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech Series

NOVEMBER 7, 2022

Adello brings AI advertisements to mobile. As a Swiss-American mobile advertising pioneer, Adello constantly presents new and innovative advertising formats. The demands and challenges of digital advertising are rising. The demands and challenges of digital advertising are rising.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

Digiday

FEBRUARY 12, 2024

New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, adding four full-time editorial staff, verticals and inventory as it chases new and existing advertiser dollars. Schiller said the company is investing some of that revenue back into the Cut to grow its audience this year.

Media 99

Media Fashion Retail Audience 99