VideoWeek

NOVEMBER 25, 2024

Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. “One of our launch customers is one of the US’s largest food delivery apps.

Demand Side Platform 98

Demand Side Platform Food Brand Lift Audience 98

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Single Grain

JUNE 15, 2020

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend.

Food 105

Food eCommerce Retargeting Conversion 105

Digiday

FEBRUARY 24, 2025

This State of the Industry report, sponsored by NCSolutions, explores how brands and agencies use purchase data and other rich signals to target audiences and engage them with relevant and effective messaging. Our respondents work across several industries, including retail, beauty, food/grocery and healthcare.

Healthcare 68

Healthcare Food Advertising Marketing 68

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. update and the relationship between Audience Taxonomies and Seller Defined Audiences.

Audience 97

Audience Real Estate Demand Side Platform Food 97

Ad Monsters

JANUARY 2, 2025

The latter two may motivate an even greater percentage of consumers to buy more of their groceries online, especially as fear mounts that new tariffs will increase food costs. This all bodes well for retail media networks and advertising clients who want to reach them. Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

NOVEMBER 22, 2024

When combined with MNTN Performance TV , these videos can be displayed over-the-top (OTT) on smart TVs and streaming devices, serving ads directly to advertisers’ ideal audiences. Below, check out our list of 10 OTT advertising examples to get those creative juices flowing. It’s enticing, colorful, and to the point.

Advertising 52

Advertising Food Audience Marketing 52

Fuel Lines

JUNE 26, 2013

Blog post titles should be reflective of your audience. I recommend, when creating a post title, that you connect it with the content and the audience. I recommend, when creating a post title, that you connect it with the content and the audience. Overly creative titles don’t work well online.

Agency 279

Agency Retail Audience Food 279

Ad Monsters

MAY 5, 2023

It’s Cinco De Mayo, so I am sure many of you will indulge in margaritas and tacos today, but what does Cinco De Mayo mean for advertising, Hispanic-owned media, and buying power? “Cinco de Mayo has become a platform mostly for snacks, food, beer, and liquor brands to kick off the summer.

Audience 105

Audience Food Media Marketing 105

MNTN

JANUARY 13, 2025

If you’re here, you’ve likely already seen some pretty intimidating figures thrown around about cable TV advertising rates. However, we can tell you what factors go into the cost as well as teach you about more cost-effective and higher-performing options for television advertising. What Is Cable TV Advertising?

Advertising 52

Advertising Audience CPM Food 52

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech

JANUARY 20, 2025

Answer: Story-driven marketing is a strategic approach that focuses on using storytelling techniques to engage and connect with target audiences. By presenting their brand or product in the context of a story, marketers can capture attention, evoke emotions, and build trust with their audience. Prompt: What is story-driven marketing?

Marketing 105

Marketing Audience MarTech Brand Awareness 105

Ad Rants

AUGUST 16, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. Designed as a game, this promotional campaign has been crucial to the fast food restaurant's marketing strategy since 1987.

Advertising 131

Advertising Impressions Food Audience 131

Digital Turbine

JULY 18, 2022

In this edition of Mobile Monday, we’re covering Netflix’s upcoming announcement on earnings and adding an ad-supported tier, more brands targeting the gaming audience, and the change in consumer spend in gaming and non-gaming apps. Recognizes Power of Gaming Audience. Learn all about these stories in this week’s Mobile Monday!

Audience 98

Audience Food Education Ad Tech 98

Fuel Lines

JANUARY 10, 2019

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! ” – Association of National Advertisers (ANA). They have no definitive audience. What are prospects looking for?

Agency 222

Agency Healthcare Manufacturing Audience 222

Ad Rants

SEPTEMBER 20, 2024

These special cash offers are a commonly underestimated element in advertising and can drive engagement and create exciting brand memories for several customers. Designed as a game, this promotional campaign has been crucial to the fast food restaurant's marketing strategy since 1987.

Advertising 130

Advertising Impressions Food Audience 130

Ad Monsters

JULY 24, 2024

The American Privacy Rights Act (APRA) could drastically change digital advertising. If passed, APRA could significantly impact advertising by defining sensitive data as “online activities over time and across third-party websites,” requiring express consent for its collection or sharing. The race to a federal U.S.

Advertising 105

Advertising Food Machine Learning Education 105

Martech

DECEMBER 23, 2021

A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020. Invesco, Ltd.

Education 112

Education Advertising Retail Food 112

Digiday

NOVEMBER 16, 2022

Chosen Foods, a brand of avocado-based cooking oils and condiments that launched in 2011, is focusing its marketing dollars — spending roughly 40% of its ad budget — on TikTok. In a similar move as health care brand Supergut , Chosen Foods focused on organic growth on Facebook, Instagram, and Pinterest in the past year. “Our

Food 72

Food Education Entertainment Impressions 72

Adweek

JUNE 11, 2024

While the integration should lead to more purchases through Instacart, the publisher gets access to audiences through the commerce platform. Shoppers can now order ingredients for New York Times Cooking recipes thanks to a new two-year partnership with grocery delivery platform Instacart, the companies announced today.

Audience 321

Audience Retail eCommerce Food 321

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience ROI Impressions 98

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. The Discovery Channel itself and sibling channels like Animal Planet, TLC and the Food Network, are familiar in the U.S. establishing one streaming service name globally.

Audience 105

Audience Marketing Pop-Up MarTech 105

Fuel Lines

AUGUST 2, 2013

Most do not have an identifiable target audience Many do not have a written plan to market themselves Inconsistent new business practices No positioning beyond constantly stating that, “we have great creative, we’re stratetic and we’re fun to work with! Agencies are historically bad at new business.

Agency 279

Agency Marketing Retail Non-Profit 279

Ad Rants

SEPTEMBER 27, 2022

Rather than throwing a bunch of ads out there and hoping something sticks, marketers can now zero in on the exact audience they want. Before you look at where you're advertising, rework your lead magnet and your landing pages. Conduct split testing to see what colors, word choices, and placement work best with your target audience.

Audience 213

Audience Conversion Rate Food Marketing 213

Fuel Lines

MARCH 29, 2018

But they’ve been carving out a niche as the Health & Happiness Advertising Agency. As food marketers, could we help them? It is separate from the agency’s website, which allows for a much tighter target audience and focus than would be acceptable on their website. And help ourselves in the bargain? I think, yes.

Agency 245

Agency Communications Media Food 245

Basis

MAY 9, 2022

The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. Fortunately, there is one existing solution that affords media buyers all these benefits: automation. Feed-based product campaigns.

Geo targeting 90

Geo targeting Advertising Machine Learning Audience 90

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

Digiday

FEBRUARY 14, 2023

There’s a different kind of post-game analysis when it comes to Super Bowl advertising — the kind media buyers and planners do to find out if the ads actually worked. Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. 12 seemed to deliver solid ratings.

Brand Lift 74

Brand Lift Audience Food Impressions 74

Martech

DECEMBER 18, 2024

Focus on entertaining them with authentic content and steer clear of heavy-handed advertising. Have an omni-channel presence and be prepared to meet your audience on the platforms that suit your brand. Iron out your content strategy Show the value your brand brings mentally, socially and environmentally.

Marketing 101

Marketing Entertainment Manufacturing Brand Awareness 101

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Advertising 106

Advertising Pharmaceuticals Food Entertainment 106

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Basis

SEPTEMBER 22, 2023

It’s time for Oktoberfest, Munich’s extravaganza of carnival rides, parades, German foods… oh, and did we mention beer ? Similarly, marketers with a well-defined audience can crack open premium inventory through private marketplaces (PMPs) and buying tactics like programmatic guaranteed to advertise where their ideal customers reside online.

Advertising 95

Advertising Audience Food Impressions 95

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. How it's different from other types of advertising. billion U.S.,

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

DECEMBER 12, 2022

The usual holiday glitz we are used to seeing in holiday advertising may be less excessive this year, which can be expected living in such recessionary times. Nonetheless, one aspect of holiday advertising that seems promising is emotional storytelling. First, emotional advertising supports long-term market brand building.

Advertising 98

Advertising Retail Food Impressions 98