Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 82

Manufacturing Display Advertising Entertainment MarTech 82

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Martech Series

MARCH 2, 2023

Dan Moseley is appointed Managing Director to oversee continued expansion in the region Automated Creative , which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director as it continues to expand in the US and Canada in response to increasing demand for its services. Today it’s a no brainer.

Display Advertising 76

Display Advertising Impressions Manufacturing MarTech 76

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. This improves campaign performance without increasing costs for advertisers.

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 Now let’s fast-forward to the present day ( well, 2023 ) and analyze how the tech giant currently spends its US display advertising budget, based on estimated data from Adbeat’s competitive analysis platform. million) went toward YouTube.

Electronics 82

Electronics Display Advertising Impressions Video Ads 82

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

MNTN

OCTOBER 27, 2022

From Patagonia to The Body Shop , Lululemon to Ikea , advertisers are taking note, developing full campaigns that speak to their eco-friendliness. Gen Zs and Millennials, on the other hand, were much less engaged by these advertisements. Beloved pop group Coldplay has even done its part to go green.

Pop-Up 98

Pop-Up Shipping Audience Manufacturing 98

Fuel Lines

JUNE 4, 2014

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Identify with a specific audience As I was writing this article I received a follow-up call from Chris Ray, CEO of the Ramey agency.

Agency 276

Agency Impressions Manufacturing Communications 276

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPM 52

CPM CPC Advertising Banner 52

Martech

MAY 5, 2022

None of the exchanges caught it and stopped it, and no advertiser agencies knew it happened right until the Wall Street Journal article hit. So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? So that’s what the advertisers are paying for. Why is that more important?

Impressions 74

Impressions Ad Exchange Ad Tech Advertising 74

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. He writes a helpful blog to advertising agencies entitled, The Art of Telling Your Agency’s Story. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

VideoWeek

MAY 5, 2023

Top Stories RTL’s Ad Revenues Hit by Severe Dip RTL Group posted its Q1 financial results this week, reporting a nine percent drop in group revenues year-on-year attributed in large part to a tough TV advertising market. The report also charted advertisers’ overall attitudes and priorities around digital video.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

All About Advertising Law

DECEMBER 22, 2015

The FTC just released their endorsed Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance on Native Advertising. A long time ago, in a conference room far, far away, the FTC held a workshop on Native Advertising with a promise that some form of industry guidance would follow.

Native Advertising 40

Native Advertising Advertising Impressions Manufacturing 40

Smart-Hub

OCTOBER 15, 2023

The digital advertising landscape is evolving so rapidly that it may be challenging for businesses to maintain the same speed and adapt on time. As a result, it will be easier for you to meet the needs of your target audience and increase loyalty. Fortunately, white label technology (WL) is the way to create branded products with ease.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Martech

NOVEMBER 18, 2022

Be prepared for a full rollout and have manufacturing facilities, distributors, suppliers and other partners in place well before your go-live date. If the automaker had simply changed its logo and tagline, its audience would have seen through the gimmick quickly. You want to reach a new audience for a product launch.

Communications 109

Communications Real Estate AutoMobile Audience 109

Digiday

JULY 10, 2022

100 Thieves flagged M&A as a significant part of its strategy during the org’s most recent funding round, kicking things off with its acquisition of the peripherals manufacturer Higround in October. “I In fact, advertising and sponsorship dollars are among the first to get cut when times get tough.

Non-Profit 68

Non-Profit Entertainment Manufacturing Impressions 68

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food 113

Food A/B Testing Conversion Electronics 113

VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. million deal is said to expand the company’s in-app digital offering for European publishers and advertisers. NielsenIQ Merges with GfK.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7 percent in the second half.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

FEBRUARY 2, 2024

Complaints filed against Publicis claimed that when working with opioid manufacturers like Perdue Pharma, which makes OxyContin, that the agency helped encourage doctors to prescribe opioids more frequently, and in higher doses. Canal+ Mounts $1.7 Billion Multichoice Bid Canal+ Group has launched a $1.7 percent stake. CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

InMobi

JULY 25, 2014

However advertising dollars can only get you that far if you are a small game developer. Compelling Hook – Whether you are a game developer or a pin manufacturer, you definitely need that one compelling hook for consumers to engage with you. Games that break monotony always appeal to a wider audience.

Media 52

Media Manufacturing Impressions Communications 52

Kevel

APRIL 17, 2022

Instead, the best reporting provides value to advertisers by telling a compelling story about human behavior using data. Optimal reporting provides insights an advertiser can use to interpret not just their ad’s performance, but their business performance as a whole. Generating advertiser recommendations. Impressions.

Impressions 52

Impressions CPM Retail Conversion 52

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Pinterest is the rare business where the interests of users and advertisers are aligned.” said Mohan.

Cookies 98

Cookies Media Agency Audience 98

Single Grain

MAY 5, 2023

In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI.

ROI 52

ROI Advertising Conversion SEO 52

VideoWeek

DECEMBER 16, 2022

Netflix stock dropped by seven percent on Thursday after reports emerged that the business hasn’t been able to deliver the required reach for some of its advertisers. Display advertising revenues were up by 13.9 The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments.

Media 98

Media Audience Retail Display Advertising 98

SODP

MAY 30, 2023

Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. year on year. What Is an Ad Exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. Intent : Here, the audience shows a clear interest in purchasing. The aim is to create a buzz and get your target audience talking and thinking about your offering.

Retargeting 52

Retargeting Click Through Rate Video Ads Impressions 52

Single Grain

FEBRUARY 23, 2021

With 9 million businesses advertising on Facebook in the second quarter of 2020, there’s an abundance of ads that make it harder than ever to make your brand stand out. They also present their software as a direct solution to their audience’s problem. Are you looking to create a Facebook ad, but you don’t know where to begin?

Audience 145

Audience Manufacturing eCommerce Food 145

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). Storytelling goes beyond advertising; it makes people trust your brand much more easily. If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling.

Marketing 111

Marketing Banner Audience Impressions 111

VideoWeek

JANUARY 13, 2023

Netflix Joins Upfronts, Claims a “Broad Swath” of Advertisers. Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Deutsche Telekom, Orange, Telefónica and Vodafone Plan Advertising ID Joint Venture. Top Stories.

Ad Tech 98

Ad Tech Media Agency Advertising 98

AdvertiseMint

SEPTEMBER 17, 2023

TikTok’s fast-growing user base and unique creative opportunities have made it a hotbed for businesses looking to connect with a younger and highly engaged audience. Different Types of TikTok Ads TikTok offers advertisers different types of ads. They are especially effective for brands targeting a younger audience.

Fashion 52

Fashion Video Ads Food Education 52

VideoWeek

AUGUST 4, 2023

Developed in partnership with Captify, the search behaviour capability allows brands to target audiences based on online search patterns, frequency and intent, according to the company. The search data is matched to Sky’s first-party data, enabling advertisers to target audiences actively searching for products and services.

Media 52

Media Ad Tech Retail Agency 52

Martech

NOVEMBER 15, 2021

Know how your customers interact with your advertising today and into the future. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. Click here to download! A sophisticated UI.

Marketing 112

Marketing Machine Learning ROI Cookies 112

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. SmartHub is about creating independent advertising solutions for businesses. What is White Label ad exchange? What does SmartHub do? It is prebuilt.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40